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- Tasks: Lead marketing and PR strategies for a luxury fashion brand, shaping its narrative and aesthetic.
- Company: Join a high-profile, growing luxury fashion/accessories/lifestyle brand based in London.
- Benefits: Enjoy remote Fridays, competitive salary, bonuses, and a creative work environment.
- Why this job: Be part of a meaningful brand, driving innovation and connecting with consumers in fresh ways.
- Qualifications: 2+ years in marketing/PR leadership, with a strong background in luxury fashion or lifestyle.
- Other info: Work directly with the Founder & CEO, influencing brand direction and strategy.
The predicted salary is between 44000 - 52000 £ per year.
A brilliant opportunity has arisen for a strategic, creative, and hands-on Marketing & PR Manager to join a small, high-profile, growing luxury fashion/accessories/lifestyle brand. This is a rare role that combines high-level brand leadership with day-to-day execution, making it ideal for someone who thrives in a fast-paced, creative environment with a passion for refined storytelling and innovation.
Reporting directly to the Founder & CEO, you will be responsible for shaping and communicating the brand narrative across every touchpoint. From social media strategy and digital campaigns to PR, print, and in-store experiences—you will set the tone, aesthetic, and voice of a brand recognised for its sophistication and quality.
- Leading integrated marketing and communication strategies that reflect the brand’s luxury positioning
- Creating and maintaining a brand book and tone of voice guidelines
- Crafting copy and editorial content for campaigns, websites, ads, and email marketing
- Planning the annual marketing calendar and managing campaign rollouts
- Acting as brand guardian to ensure visual and tonal consistency across all platforms
- Leading relationships with PR agencies and external creatives
- Measuring success using KPIs tied to engagement, growth, and campaign performance
You bring a deep understanding of luxury, social media trends and digital culture, but with a classic eye for tone, pace, and beauty.
- Strong background in marketing, communications, or copywriting
- Minimum 2 years in a leadership role, touching on both Marketing and PR
- Proven track record with luxury —ideally in fashion or lifestyle brands
- Confident writing for high-end audiences across all platforms
- Highly aesthetic and concept-driven, with a flair for elegant storytelling
- Passionate about connecting with consumers in fresh, engaging ways
This is a unique chance to lead the voice and vision of a respected boutique luxury brand with global presence and continued local market and international ambition. If you’re ready to bring innovation, elegance, and depth to a meaningful, purpose-led brand in the luxury space, we’d love to hear from you.
Local Marketing & PR Manager employer: KGC Talent
Contact Detail:
KGC Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Local Marketing & PR Manager
✨Tip Number 1
Familiarise yourself with the luxury fashion market and the specific brand you’re applying to. Understanding their unique selling points, target audience, and recent campaigns will help you tailor your approach and demonstrate genuine interest during any discussions.
✨Tip Number 2
Network within the luxury fashion industry by attending relevant events, exhibitions, or online webinars. Building connections with professionals in the field can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your understanding of integrated marketing strategies by preparing examples of past campaigns you've led. Be ready to discuss how you measured success and adapted strategies based on KPIs, as this will highlight your hands-on experience and strategic thinking.
✨Tip Number 4
Prepare to discuss your creative process and how you approach storytelling in marketing. Think about how you can convey the brand's narrative in a way that resonates with high-end audiences, as this is crucial for the role.
We think you need these skills to ace Local Marketing & PR Manager
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in the brand's identity. Familiarise yourself with their products, values, and current marketing strategies. This will help you tailor your application to reflect their aesthetic and voice.
Craft a Tailored CV: Highlight your relevant experience in luxury marketing and PR. Focus on your leadership roles and any specific achievements that demonstrate your ability to drive brand narratives and manage campaigns effectively.
Write a Compelling Cover Letter: Use your cover letter to showcase your passion for luxury fashion and your understanding of the brand's market. Discuss how your skills align with the job requirements and provide examples of your previous work that illustrate your storytelling abilities.
Showcase Your Creativity: If possible, include a portfolio or links to previous campaigns you've worked on. Highlight your ability to create engaging content and your experience with social media strategies that resonate with high-end audiences.
How to prepare for a job interview at KGC Talent
✨Showcase Your Creative Strategy
Prepare to discuss your previous experiences in developing and executing marketing strategies, especially in the luxury sector. Highlight specific campaigns you've led that demonstrate your ability to blend creativity with strategic thinking.
✨Understand the Brand's Aesthetic
Familiarise yourself with the brand's current image and tone. Be ready to articulate how you would maintain and enhance this aesthetic across various platforms, ensuring consistency in messaging and visual presentation.
✨Demonstrate Your PR Savvy
Since the role involves managing relationships with PR agencies, come prepared with examples of successful collaborations you've had in the past. Discuss how you measure the success of PR campaigns and your approach to building strong media relationships.
✨Engage with Luxury Trends
Stay updated on the latest trends in luxury fashion and lifestyle brands. Be ready to discuss how these trends can influence your marketing strategies and how you can leverage them to connect with high-end audiences effectively.
