At a Glance
- Tasks: Lead brand strategy and storytelling for a premium beauty and wellness start-up.
- Company: Exciting beauty/wellness start-up with a focus on intentional living and modern rituals.
- Benefits: Competitive salary, annual bonus, 25 days holiday, pension, and future equity options.
- Other info: Direct access to founder-level decision making and opportunities for significant career growth.
- Why this job: Own the brand's growth and make a real impact in a fast-scaling environment.
- Qualifications: 5+ years in brand marketing with experience in premium wellness or beauty.
The predicted salary is between 60000 - 80000 € per year.
We are hiring for an incredible beauty/wellness start-up, ideally seeking a superstar from a beauty/supplements/wellness background. This is not a traditional marketing role. This is a founder-facing leadership role at the heart of a fast-scaling premium beauty & wellness brand, built on elevated aesthetics, intentional living, and modern rituals. You will own the brand end-to-end, from strategy and storytelling to execution and growth, shaping a brand that feels as powerful as it performs.
From content and campaigns to creators and collaborations, you’ll define how the brand shows up in culture and in customers’ lives. You’ll lead the go-to-market strategy for lead product launches while acting as the ultimate brand guardian across every touchpoint. Working directly with the Founder & CEO, this is a rare opportunity to build a brand with meaning, longevity, and commercial impact.
You will:
- Own the brand positioning, tone of voice, identity and consistency across every channel
- Lead go-to-market strategy for a major product launch across PR, social, paid and retail
- Build and execute campaigns that cut through — from concept to content to conversion
- Run the full content ecosystem social, email, influencer, UGC and paid
- Develop and scale influencer & creator strategy —from nano to macro, including UGC and partnerships
- Drive growth through partnerships, affiliates and collaborations
- Oversee PR strategy and agency relationships
- Elevate the retail experience — from in-store presence to brand storytelling
- Optimise performance using data to refine campaigns, UX and conversion
YOU
- 5+ years in brand, marketing or growth within premium wellness, beauty or consumer brands
- Experience working closely with a Founder or CEO
- Proven track record leading a product or brand launch
- Deep understanding of modern brand building across social, content and creators
- Strong aesthetic instinct with a premium, detail-obsessed mindset
- Equally comfortable setting strategy and executing hands‑on
- Thrives in a fast‑paced, high‑growth environment
WHY THIS ROLE
- True ownership of brand and growth
- Direct access to founder‑level decision making
- Opportunity to build a category‑defining premium brand
- End‑to‑end exposure across brand, performance and commercial strategy
- A rare chance to shape something from scale‑up to standout
Brand Marketing Manager, Beauty & Wellness London, Hybrid employer: KGC Talent
Join a dynamic beauty and wellness start-up that champions creativity and innovation, offering a unique opportunity to lead brand strategy in a fast-paced environment. With a strong focus on employee growth, you will work closely with the Founder & CEO, gaining invaluable insights while enjoying a hybrid work model, competitive benefits including an annual bonus, generous holiday allowance, and future equity options. This is not just a job; it's a chance to make a meaningful impact in a premium brand that values intentional living and modern rituals.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager, Beauty & Wellness London, Hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and wellness industry, especially those who have worked with founders or CEOs. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the brand! When you get that interview, make sure to express your love for the beauty and wellness space. Share your thoughts on current trends and how you can contribute to the brand’s growth. This will show them you’re not just another candidate, but someone who truly cares.
✨Tip Number 3
Prepare for a hands-on approach! Since this role is all about execution, be ready to discuss specific campaigns you've led or contributed to. Bring examples of your work that highlight your strategic thinking and creativity. They’ll want to see how you can take ideas from concept to reality.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team. So, get your application in and let’s make some magic happen together!
We think you need these skills to ace Brand Marketing Manager, Beauty & Wellness London, Hybrid
Some tips for your application 🫡
Show Your Passion for Beauty & Wellness:When you're writing your application, let your love for the beauty and wellness industry shine through. Share personal experiences or insights that connect you to the brand's mission and values. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Application:Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in brand marketing, especially any work with founders or CEOs. We’re looking for someone who can own the brand end-to-end, so show us how your past roles have prepared you for this leadership opportunity.
Be Authentic and Creative:This isn’t a traditional marketing role, so don’t be afraid to let your personality come through in your application. Use a tone that reflects the brand’s identity and showcases your creative thinking. We appreciate originality, so think outside the box when presenting your skills and experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows us that you’re proactive and serious about joining our team!
How to prepare for a job interview at KGC Talent
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity, values, and recent campaigns. Understand their tone of voice and how they position themselves in the beauty and wellness market. This will help you speak confidently about how you can contribute to their vision.
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences with brand positioning and go-to-market strategies. Be ready to share specific examples of successful product launches you've led, highlighting your role in shaping the strategy and execution.
✨Demonstrate Your Aesthetic Instinct
Since this role requires a strong aesthetic sense, bring along a portfolio or examples of your work that showcase your design sensibility. Discuss how your attention to detail has positively impacted past campaigns and brand storytelling.
✨Be Ready for Founder-Facing Conversations
As this is a founder-facing role, prepare to engage in high-level discussions. Think about how you can align your vision with the founder's goals and be ready to ask insightful questions that demonstrate your understanding of the brand's potential for growth.
