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- Tasks: Join us as a Digital Media Specialist, crafting and executing innovative media strategies.
- Company: K Harvey Brand Partners is a dynamic agency focused on impactful public relations and advertising.
- Benefits: Enjoy a supportive culture, opportunities for growth, and the chance to make a difference in the community.
- Why this job: Be part of a bold team that values curiosity and creativity while driving positive change.
- Qualifications: 3-5 years in digital media strategy; strong analytical and communication skills required.
- Other info: Passion for emerging media technologies and a collaborative spirit are essential.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Entrepreneurial spark. Insatiable curiosity. That’s what drives the public relations, advertising and public affairs professionals that make up K Harvey Brand Partners. It’s in our DNA. We’re passionate about creating ideas that reach the people our clients want to connect with, and then moving those ideas into action to have positive consequence in the community. We’re good at asking why, and even better at asking why not. That attitude has taken us far and allowed us to create successful and long-lasting partnerships with our clients, our communities and ourselves. It’s why we do what we do.
Our Culture
We’re proud of our agency’s culture, and we live and breathe our values at work and beyond. And while we work hard, we care harder. We care for each other as individuals as well as colleagues. What’s more, we care about our community. So much so that we created K Harvey Cares, an initiative through which we support nonprofit agencies and initiatives that help bring about positive change.
Our Values
- Bold: change agent; exhibits confidence; shows courage to take action; willing to challenge status quo
- Entrepreneurial: takes ownership and pride; willing to take risks; looks for and takes advantage of opportunities
- Strategic: change management; quality management; delegation; visionary leadership; managing people
- Curious: asks why; seeks knowledge; looks for ways to improve performance; gathers and analyzes information
Role Summary: The Digital Media Specialist will be responsible for analyzing, developing paid acquisition strategies, and planning and buying digital media across clients. This person works closely with clients, media partners and internal departments to execute strategic media recommendations. The candidate must be able to demonstrate expertise in digital media strategy and execution. The ability to assess research, data, and performance metrics and communicate plan results in a clear and concise manner to internal and external individuals is a must.
Key Responsibilities
- Participates in development and management of effective integrated media plans and buys under the supervision of the Media Director
- Oversees, plans and maintains expert knowledge in all digital and emerging technologies
- Well-versed in digital media marketing platforms including SEM, social, display, native, programmatic, OTT, video and mobile
- Maintains digital media plans including changes, budgeting, execution, reporting and optimization
- Ensures account and creative team is apprised of changes to the placements by producing the traffic/production spec worksheet
- Maintains a solid knowledge of industry standards, new media programs/opportunities and can advise on new ways to reach targets
- Attends agency, department, and production team and client meetings as necessary
- Develops and fosters strong relationships with media partners
- Conducts post-reporting with a focus on the “why” behind the performance in order to garner learnings that are tangible and actionable
- Evaluates media opportunities and presents media plans and/or POV’s clearly in writing and orally
- Recommends optimizations when appropriate to improve media performance
- Willingness and flexibility to assist with various ad-hoc projects to support the larger team
- Work to implement infrastructure and technology to properly track and measure digital KPIs
Required Qualifications
- 3-5 years in digital media strategy, planning and buying
- Deep understanding of negotiating and buying media and securing added value
- Experience in developing and managing digital media campaigns as part of a larger media team
- Bachelor in Advertising, Marketing, Communications or related field
Additional Preferred Qualifications
- Excellent analysis, reporting and presentation skills
- Passion for new/emerging media technologies and ability to engage strategically and tactically across platforms
- Excellent written and oral communications skills
- Proven abilities to manage multiple clients and campaigns
- Ability to meet deadlines with accuracy and minimum supervision
- Strong analytical skills and ability to relate results to client business objectives
- Proficient in using and assessing standard media research and planning tools (e.g., Google Analytics, Scarborough, Nielsen, Dashboards etc.)
- Exceptional interpersonal skills
- Experience with STRATA
If you like the sound of our philosophy, we’d like to hear from you. Send a resume and cover letter to careers@kharvey.co or click here to access the online submission form.
Digital Media Specialist employer: KGB Texas Inc
Contact Detail:
KGB Texas Inc Recruiting Team
careers@kharvey.co
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Specialist
✨Tip Number 1
Familiarise yourself with the latest digital media trends and technologies. Being well-versed in platforms like SEM, social media, and programmatic advertising will not only boost your confidence but also demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the digital media space. Attend industry events or webinars to connect with potential colleagues and mentors who can provide insights into the role and the company culture at K Harvey Brand Partners.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on. Be ready to share your experiences in developing and managing digital media strategies, as well as how you’ve used data to optimise performance and achieve client objectives.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you measure success in digital campaigns. Highlight your proficiency with tools like Google Analytics and how you use data to inform your media planning and buying decisions.
We think you need these skills to ace Digital Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital media strategy, planning, and buying. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital media and how your entrepreneurial spirit aligns with the company's values. Mention specific experiences that showcase your ability to develop and manage digital media campaigns.
Showcase Analytical Skills: Provide examples of how you've used data and performance metrics to inform your media strategies. Highlight any tools you've used, such as Google Analytics or Nielsen, to demonstrate your analytical capabilities.
Demonstrate Communication Skills: Since excellent written and oral communication skills are essential, ensure your application is free of errors and clearly articulates your thoughts. Consider including a brief example of a successful presentation or report you've delivered.
How to prepare for a job interview at KGB Texas Inc
✨Show Your Curiosity
Demonstrate your insatiable curiosity during the interview. Ask insightful questions about the company's projects and initiatives, especially regarding their K Harvey Cares programme. This shows that you align with their values and are genuinely interested in contributing to their mission.
✨Highlight Your Digital Expertise
Be prepared to discuss your experience with various digital media platforms such as SEM, social media, and programmatic advertising. Share specific examples of campaigns you've managed, focusing on your strategic approach and the results achieved.
✨Emphasise Team Collaboration
K Harvey Brand Partners values strong relationships and teamwork. Talk about your experiences working collaboratively with clients and internal teams. Highlight how you’ve successfully navigated challenges and contributed to a positive team dynamic.
✨Prepare for Data-Driven Discussions
Since the role requires analysing performance metrics, be ready to discuss how you've used data to inform your media strategies. Bring examples of reports you've created and how you've communicated insights to stakeholders, showcasing your analytical skills.
