Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive sales in your area, build customer relationships, and maximise business growth.
- Company: Join kff, a family-oriented food wholesaler part of Sysco, the largest foodservice provider globally.
- Benefits: Enjoy a competitive salary, uncapped bonuses, a company car or travel allowance, and remote work flexibility.
- Why this job: Be part of an ambitious team with growth opportunities in a dynamic and inclusive environment.
- Qualifications: Sales experience is preferred; a passion for food and strong relationship-building skills are essential.
- Other info: We celebrate diversity and encourage you to bring your authentic self to work.
The predicted salary is between 32000 - 48000 £ per year.
Job Description
Area Sales Manager
Homebased / Reading
Up to £40,000 + uncapped bonus potential, company car or travel allowance & home-based contract
Kff is a regional food wholesaler with around 250 colleagues based near Maidstone, Kent. We are part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. kff has a family feel with a close-knit team, supplying both local pub and restaurant customers as well as delivering direct to the caterer.
Here at kff we’ve got ambitious growth plans and we are looking for Area Sales Managers who will be responsible for winning and maximising independent foodservice business in your area. So if you love working out in the field as well as having the opportunity to grow your own career as part of the biggest and best Foodservice companies, then kff is the place for you.
What you will be doing:
You will be solely responsible for the success of your own territory by achieving the following:
- Gain, grow and retain customers delivering profitable volume growth Vs targets
- Research your target audience and opportunities in your territory.
- Build and leverage strong customer relationships with your territory and community through constant selling, face to face meetings and understanding the customer needs
- Onboard new customers effectively & successfully whilst ensuring close working relationships with existing accounts and track activity.
- Effectively partner your customers to understand their plans for growth, adding value, offering a wide range of practical solutions and products.
- Understand competitor activity & proposals, ensuring you are always offering your customers the best local solutions
What we are looking for:
We are looking for someone who has the ability to not only win new business but also maximise sales through our existing customers. Ideally, you’ll be commercially astute, technically proficient in excel and building and maintaining relationships. Not to mention, you must have a desire for sales! It would also be great if you had a food background, but this is not essential.
We’re not just looking for a good fit, we want people who help to make us even better. We’re passionate about creating an inclusive workplace that celebrates and values diversity. We don’t want you to ‘fit’ our culture, we want you to define it. Bring your whole self to work.
Area Sales Manager employer: kff
Contact Detail:
kff Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Familiarise yourself with the local foodservice market in your area. Understanding the key players, trends, and customer needs will give you a significant edge when discussing potential opportunities during interviews.
✨Tip Number 2
Network with professionals in the foodservice industry. Attend local events or join relevant online groups to connect with others who can provide insights or even referrals that could help you land the job.
✨Tip Number 3
Prepare to discuss specific strategies for gaining and retaining customers. Think about how you would approach building relationships and driving sales in your territory, as this will demonstrate your proactive mindset.
✨Tip Number 4
Showcase your passion for sales and customer service during any interactions. Whether it's through your enthusiasm in conversations or your willingness to go the extra mile, make sure they see your commitment to driving success.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly in the foodservice industry if possible. Emphasise your ability to build customer relationships and achieve sales targets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sales and your understanding of the foodservice market. Mention specific examples of how you've successfully gained and retained customers in previous roles.
Showcase Your Skills: Highlight your technical proficiency, especially in Excel, and any other relevant skills that would benefit the role. Use concrete examples to demonstrate how these skills have contributed to your past successes.
Research kff: Familiarise yourself with kff's values, mission, and recent developments. This knowledge will help you align your application with their goals and show that you're genuinely interested in being part of their team.
How to prepare for a job interview at kff
✨Know Your Territory
Before the interview, research the area you will be managing. Understand the local foodservice market, key competitors, and potential customers. This knowledge will demonstrate your commitment and readiness to take on the role.
✨Showcase Relationship Building Skills
Prepare examples of how you've successfully built and maintained customer relationships in the past. Highlight your ability to understand customer needs and how you can add value to their business.
✨Demonstrate Sales Acumen
Be ready to discuss your sales strategies and how you've achieved targets in previous roles. Use specific metrics or success stories to illustrate your effectiveness in winning new business and maximising existing accounts.
✨Emphasise Cultural Fit
Kff values diversity and a strong company culture. Be prepared to discuss how your personal values align with theirs and how you can contribute to defining their workplace culture. Show them your authentic self!
