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- Tasks: Lead research to turn customer insights into impactful strategies for KFC.
- Company: Join KFC, a beloved brand serving communities since 1939.
- Benefits: Enjoy flexible working, generous holiday, and private healthcare.
- Why this job: Be the voice of the customer and shape KFC's future growth.
- Qualifications: 5+ years in insights or analytics with strong data skills.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 24000 - 36000 ÂŁ per year.
Welcome to KFC. Home of the real ones. We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.
The Team: Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people.
ABOUT THE ROLE: As our Insight Manager, you’ll be the voice of the customer and the truth behind the numbers. You’ll help us really understand what’s happening in the market right now - and spot where the next big opportunities are coming from. You’ll balance today vs tomorrow: optimising performance in the here and now, while shaping the insights that fuel future growth.
WHAT WILL YOU SPEND YOUR TIME DOING?
- Turning Insight into Impact: Lead ad hoc qualitative and quantitative research, partnering with agencies and internal teams from brief to debrief. Connect the dots between tracking data, past research, market insight and commercial performance to answer real business questions. Create clear, compelling insight outputs — decks, dashboards and summaries that turn data into action.
- Market & Competitor Smarts: Work with agencies to track market and competitor performance, helping shape commercial strategy. Keep a close eye on competitor pricing, promotions, launches, brand activity and product ranges. Triangulate multiple data sources to uncover trends, risks and growth opportunities.
- Brand Health & Customer Understanding: Analyse brand health and perception data (YouGov, Savanta or similar) to build a single, trusted view of brand performance. Make sure the customer voice is loud and clear in decision-making.
- Strategic Support: Feed insight into big strategic moments, including the annual brand planning cycle. Partner closely with Marketing, Commercial Finance, Operations and Menu teams so insight isn’t just interesting — it’s used. Keep everything anchored to long-term, customer-first business goals.
WHAT WE LOVE FROM YOU:
- 5+ years’ experience working in insight or analytics teams.
- Hands‑on experience with brand tracking tools (YouGov, Savanta or similar).
- Strong analytical capability across multiple data sets — brand, market, pricing and competitor data.
- Confident Excel skills (pivots, lookups, data manipulation).
- Experience leading ad hoc qual and quant research projects end to end.
- Proven ability to bring the customer voice into the heart of the business.
- A natural storyteller who can turn data into insight people actually act on.
ABOUT YOU: You’re data‑driven, not data‑blind - you use insight to inform decisions, not replace judgement. You challenge the status quo and aren’t afraid to shake things up when yesterday’s answers won’t win tomorrow. You can simplify the complex and turn insight into commercial reality. You roll up your sleeves, get stuck in, and deliver — not just recommend. You build strong, trusted relationships and thrive as part of a total team. You’re curious about customers and confident communicating what really matters.
And you’re also:
- A genuine team player
- A self‑starter with energy, curiosity and adaptability
- Hungry to learn and thrive in a small, mighty team
- A practical problem‑solver with strong commercial instincts
- Obsessed with pace, quality and getting things done
- Comfortable working in a fast‑moving environment where priorities can shift
WHAT'S IN IT FOR YOU: We offer benefits that make your life that little bit easier — because we know the juggle is real. From flexible, hybrid working to Fri‑Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.
- Hybrid working from our Woking RSC (just 24 mins from London)
- Up to 11% company pension contributions
- Fri‑Yay finishes at 1pm every Friday
- 25 days’ holiday (plus bank hols)
- 5 Live Well Days a year, just for you
- Bonus scheme linked to company & personal performance
- Private healthcare, Digital GP access & mental health coaching
- Enhanced parental leave and flexible return options
- Study support, income protection, life cover & more
- 25% off the chicken
The Road to becoming a real one... Apply – send us your CV and answer a couple of app questions. Intro call with our Talent Team, Virtual call with Hiring Manager + an excel task, Virtual call with a stakeholder. Ready? We hope so, if you’re ready to be part of our community, now’s the time to apply.
Worried you aren’t ticking all the boxes? Don’t - we’d still love to hear from you.
Please note, this can be a P/T or F/T position, please specify on your application what your preference is.
Insight Manager (Part Time) in Woking employer: KFC UK & Ireland
Contact Detail:
KFC UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insight Manager (Part Time) in Woking
✨Tip Number 1
Get to know KFC inside out! Research their values, culture, and recent campaigns. This way, when you chat with them, you can show you're not just another candidate but someone who genuinely gets what they're about.
✨Tip Number 2
Network like a pro! Connect with current or former KFC employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral. Plus, it shows you're proactive and really interested in the role.
✨Tip Number 3
Prepare for those interviews by practising common questions and scenarios related to insights and analytics. Think about how you can turn your past experiences into stories that highlight your skills and fit for the Insight Manager role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the KFC family. So, go on, hit that apply button!
We think you need these skills to ace Insight Manager (Part Time) in Woking
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show us what makes you unique and how you can contribute to our team.
Tailor Your CV: Make sure your CV is tailored to the Insight Manager role. Highlight your experience with data analysis and customer insights, and connect your skills to what we’re looking for in the job description. It’ll make a big difference!
Showcase Your Storytelling Skills: We love a good story! In your application, demonstrate how you've turned data into actionable insights in the past. Use examples that showcase your ability to communicate complex information clearly and effectively.
Apply Through Our Website: Don’t forget to apply through our official website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re serious about joining our KFC family!
How to prepare for a job interview at KFC UK & Ireland
✨Know Your Data
As an Insight Manager, you'll be diving deep into data. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in the past. Familiarise yourself with brand tracking tools like YouGov or Savanta, as these will likely come up in conversation.
✨Showcase Your Storytelling Skills
You need to turn complex data into compelling insights. Prepare examples of how you've transformed raw data into actionable insights that influenced business strategies. Think about how you can present these stories clearly and engagingly during your interview.
✨Understand KFC's Market Position
Research KFC’s current market standing, competitors, and recent campaigns. Be ready to discuss how you can contribute to their strategy and innovation efforts. Showing that you understand their brand and its challenges will set you apart from other candidates.
✨Be a Team Player
KFC values collaboration, so be prepared to share experiences where you've worked effectively within a team. Highlight your ability to build strong relationships and how you’ve supported colleagues in achieving common goals. This will demonstrate that you’re not just a lone wolf but someone who thrives in a team environment.
