At a Glance
- Tasks: Lead exciting marketing campaigns and drive KFC's growth in Ireland.
- Company: Join KFC, a beloved brand with a rich history and vibrant culture.
- Benefits: Enjoy flexible working, early finishes on Fridays, and generous holiday allowance.
- Other info: Great opportunities for career growth in a fun, fast-paced environment.
- Why this job: Be part of a dynamic team that shapes KFC's presence in Irish communities.
- Qualifications: 3+ years in brand marketing with a passion for creativity and culture.
The predicted salary is between 60000 - 80000 £ per year.
Welcome to KFC. Home of the real ones. We sell the world’s best chicken. Seriously. And we’ve done it since 1939, when the idea of crispy, original recipe chicken took Kentucky by storm. Now, we’re proud to serve 1000+ communities across the UK and Ireland, bringing the grit, pride and iconic reputation that we started with, all those years ago.
The Team
Our Marketing team is a 50-strong crew of bold thinkers, culture shapers and creative doers - from Brand and Digital to Strategy, Food Quality and Innovation. We’re here to keep KFC at the heart of culture across the UK & Ireland, blending our iconic roots with fresh, fearless ideas that connect with real people. We don’t just make ads - we build love, drive growth, and stay one step ahead of what’s next.
About the Role
KFC UK&I is looking for a talented and ambitious Brand Manager – Ireland to join our Marketing team. We’re looking for someone who not only LOVES chicken, but has a real passion for marketing, culture and the KFC brand. This role will lead the ROI business and help drive the next chapter of growth for KFC in Ireland. Owning the delivery of the ROI marketing calendar, from retail planning through to creative and media agency management, the Brand Manager will ensure campaigns land brilliantly, on time and in full.
They will play a key role in driving sales growth through impactful campaigns across the full marketing mix, while strengthening KFC’s brand relevance. We’re looking for someone who can connect commercial delivery with cultural impact — creating campaigns, social moments, PR buzz and restaurant experiences that keep KFC front of mind.
This is a unique opportunity to join a talented and award‑winning Marketing team at one of the UKI’s largest and best‑loved brands. We’re looking for an original: an innovative, dynamic and enthusiastic marketer with their finger firmly on the pulse. Someone who gets the fun, fresh and bold KFC brand personality — and brings it to life in everything they do.
What Will You Spend Your Time Doing
- Lead the ROI Marketing Calendar: Own the end‑to‑end planning and delivery of the ROI retail calendar, ensuring campaigns are commercially sharp, relevant and delivered on time and in full.
- Drive Sales Growth Through the Full Marketing Mix: Develop and execute integrated marketing plans across retail, media, digital, social, PR and restaurant channels to drive awareness, footfall, frequency and sales growth.
- Manage Creative and Media Agency: Lead day‑to‑day management of creative, media, social and PR agency partners, setting clear briefs, timelines and feedback to deliver brilliant work, efficiently and effectively.
- Build the KFC Brand in Ireland: Create culturally relevant campaigns and moments that keep KFC front of mind in Irish communities, grow share of voice and strengthen brand relevance.
- Maximise the Restaurant Experience: Work closely with Operations, Franchise and Restaurant teams to ensure campaigns land brilliantly in restaurant, with clear toolkits, strong execution and a guest experience that brings the brand to life.
- Local Restaurant Marketing: Support targeted local marketing plans for new openings, competitor challenges and priority trading opportunities, tailoring activity to community needs and commercial objectives.
- Champion Performance and Continuous Improvement: Track campaign performance, share learnings and bring a challenger mindset to improve planning, execution and ROI across future activity.
What We Love From You
Experience within a high street restaurant, retail, FMCG, franchise or multi‑site consumer business would be highly beneficial. You will ideally have a minimum of 3 years’ experience in brand marketing, retail marketing or a closely related field. A proven ability to turn retail & brand strategies into commercially effective campaigns. You will bring a strong mix of creative judgement and commercial acumen, with the ability to connect sales growth, brand building and cultural relevance. You will be confident managing creative, media, social and/or PR agencies, from writing clear briefs through to reviewing work, managing timelines and delivering high‑quality execution. You will be highly organised, proactive and delivery‑focused, with the ability to manage multiple campaigns, stakeholders and deadlines in a fast‑paced, reactive environment. You will be comfortable working autonomously, taking accountability for the ROI marketing plan and confidently moving projects forward without needing to be micro‑managed. You will be a strong collaborator, able to build relationships across Marketing, Operations, Franchise partners, Restaurant teams and external agencies to land activity brilliantly.
Skills
- Excellent written and verbal communication, presentation, and interpersonal skills with the ability to effectively communicate complex information to various audiences.
- Ability to effectively influence and negotiate with stakeholders at all levels.
- Proven ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
- Strong teamwork and collaboration skills with the ability to work effectively across departments and functions.
- Ability to adapt to changing priorities and navigate ambiguity in a dynamic environment.
- A proactive and results‑oriented approach with a strong drive to achieve goals.
About You
- A genuine team player
- A self‑starter with curiosity, energy and adaptability
- Hungry to learn and thrive in a small, mighty team
- A practical problem‑solver with strong commercial instincts
- Obsessed with high standards, momentum and getting things done
- And of course… a true KFC believer
What’s in it for You
We offer benefits that make your life that little bit easier, because we know the juggle is real. From flexible, hybrid working to Fri‑Yay early finishes and Live Well Days, we’ve created a package that supports the real you, in and out of work.
You’ll get:
- Hybrid working from our Woking RSC (just 24 mins from London). Marketing comes into the office on Tuesdays and Wednesdays every week.
- Up to 11% company pension contributions
- Fri‑Yay finishes at 1pm every Friday
- 25 days’ holiday
Brand Manager - Ireland in Woking employer: KFC UK & I - Marketing
KFC UK&I is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. As a Brand Manager for Ireland, you will have the opportunity to lead impactful marketing campaigns while enjoying a hybrid work environment that promotes work-life balance. With a strong focus on employee growth and development, KFC offers unique advantages such as training programmes and career progression opportunities, making it an ideal place for those passionate about bold marketing and brand growth.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Ireland in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for KFC UK & I - Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like KFC UK & I - Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with KFC UK & I - Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at KFC UK & I - Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager - Ireland in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit KFC UK & I - Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of KFC UK & I - Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about KFC UK & I - Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at KFC UK & I - Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at KFC UK & I - Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At KFC UK & I - Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
