At a Glance
- Tasks: Shape Taco Bell UK's brand with bold, culturally relevant campaigns and drive commercial success.
- Company: Join Taco Bell UK, part of Yum! Brands, in a fast-paced, innovative environment.
- Benefits: Enjoy hybrid working, performance bonuses, generous pension, and wellbeing reimbursements.
- Other info: Collaborative culture with access to senior leaders and excellent growth opportunities.
- Why this job: Be a marketing rebel, making a real impact on brand fame and consumer engagement.
- Qualifications: 4-6+ years in brand marketing, with experience in leading campaigns and managing agencies.
The predicted salary is between 45000 - 55000 £ per year.
Welcome to Taco Bell. At Taco Bell UK (part of Yum! Brands), we’re here to shake things up. We think differently. We move fast. We test, learn, iterate, and then go bigger. You’ll report directly to our CMO for UK & Europe, who’ll back you, coach you, and champion your growth. You’ll work in a flat, high-visibility set-up, with access to senior leaders locally and globally, and the freedom to make things happen.
THE ROLE: WHAT YOU’LL OWN
As Brand Manager, you’ll shape Taco Bell UK’s brand and commercial success, making sure we show up loud, relevant, and impossible to ignore. You’ll be the voice of the German consumer, the guardian of the brand, and the engine behind our marketing calendar. You’ll be trusted to:
- Build brand fame and drive footfall with bold, culturally resonant campaigns
- Lead end-to-end national campaigns - from idea to execution to impact
- Own the full marketing mix (ATL, BTL, POS, digital, social, partnerships)
- Develop and manage the annual brand calendar and marketing budget
- Work with creative, media and digital agencies to deliver A-grade work
- Adapt global ideas, or kill them - to make sure they land locally
CULTURE, CONSUMER & COMMERCIAL IMPACT
You’ll bring deep understanding of EU culture and consumer behaviour, spot opportunities across product, messaging and activation, balance creative bravery with commercial judgement, and champion relevance — not just reach.
FRANCHISE & LOCAL ACTIVATION
You’ll support franchisees to win locally by:
- Powering new store openings with buzz-worthy activation
- Creating toolkits and guidance that make great local marketing easy
- Ensuring Taco Bell shows up consistently, and unmistakably - everywhere
DIGITAL, SOCIAL & EVERYTHING IN BETWEEN
Elevate our digital and social presence, deliver a seamless brand experience across in-store, delivery and digital, and partner with tech, ops and supply chain to make ideas real - fast.
IS THIS YOU?
- Have 4–6+ years’ experience in brand or consumer marketing
- Have led campaigns end-to-end and managed agencies like a pro
- Think creatively but act commercially
- Thrive in fast-paced, ambiguous environments
- Love collaboration, ownership and accountability
- Bring energy, curiosity and a challenger mindset
- Are fluent in English (German a bonus, not a blocker)
- Deep understanding of Germany/youth culture
- Ability to turn cultural insight into social-first, earned media campaign
- Experience working with limited budgets with strong earned media mindset
- Hands on budget management required
- Actively engaged with brand and cultural conversations on social media
WORK HARD. PLAY HARD. GET REWARDED.
- Hybrid working
- Company & performance bonus
- Generous pension (up to 11% company contribution)
- Private healthcare (option to cover family)
- 25 days holiday + option to buy/sell 5 days (30 days after 5 years)
- Competitive parental leave & flexible return options
- Wellbeing Reimbursement (gym, language lessons, vitamins - you choose)
- Flexible benefits: dental, health screening, gym discounts
We’re not looking for a safe pair of hands. We’re looking for a marketing rebel, someone with sharp creative instincts, commercial firepower, and a restless drive to grow brand fame. Someone who doesn’t just like tacos… They live for culture, crave growth, and want to build a brand that refuses to blend in. Sound like you – then go on…? Apply now. Bring your boldest ideas. Leave the beige at the door.
Brand Manager employer: KFC UK & I - Marketing
At Taco Bell UK, part of Yum! Brands, we pride ourselves on fostering a dynamic and inclusive work environment where creativity and innovation thrive. As a Brand Manager, you'll enjoy the unique opportunity to collaborate closely with senior leaders, drive impactful marketing campaigns, and contribute to a brand that celebrates cultural relevance. With benefits like hybrid working, generous pension contributions, and a focus on employee wellbeing, Taco Bell is not just a place to work; it's a place to grow and make your mark in the fast-paced world of food and culture.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Taco Bell or similar brands. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring some bold ideas for Taco Bell's brand. Think about how you can make their campaigns culturally relevant and impossible to ignore.
✨Tip Number 3
Be ready to discuss your past campaigns! Prepare to share specific examples of how you've led projects from start to finish. Highlight your ability to balance creativity with commercial success – that's what they want to see!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Taco Bell team and ready to shake things up!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your love for branding shine through! Share specific examples of campaigns you've led and how they made an impact. We want to see your creative flair and how you think outside the box.
Tailor Your Application:Make sure to customise your application for Taco Bell. Highlight your understanding of EU culture and consumer behaviour, especially in Germany. We’re looking for someone who can connect with our audience, so show us you get it!
Be Bold and Authentic:Don’t be afraid to let your personality come through in your writing. We appreciate authenticity and a bit of rebellion! Use a tone that reflects your style while keeping it professional. Remember, we’re all about shaking things up!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Taco Bell!
How to prepare for a job interview at KFC UK & I - Marketing
✨Know Your Brand Inside Out
Before the interview, dive deep into Taco Bell's brand identity and recent campaigns. Understand their target audience, especially in Germany, and be ready to discuss how you can contribute to building brand fame with culturally resonant ideas.
✨Showcase Your Campaign Experience
Prepare specific examples of end-to-end campaigns you've led. Highlight your role in managing agencies and how you balanced creativity with commercial judgement. This will demonstrate your ability to thrive in fast-paced environments.
✨Be Ready to Discuss Cultural Insights
Since the role requires a deep understanding of EU culture and consumer behaviour, come prepared with insights about German youth culture. Think about how these insights can translate into impactful marketing strategies for Taco Bell.
✨Emphasise Collaboration and Ownership
Taco Bell values collaboration and accountability, so share examples of how you've worked effectively with teams and taken ownership of projects. Show them that you're not just a team player but also someone who drives results.
