Brand Manager, Germany in Woking

YUM! was born and raised in California and has been around since 1962. We went from selling everyone's favourite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. YUM! has 8,200+ restaurants in over 32 countries around the world, with offices in the U.S., Canada, UK, India, Australia, and Singapore. In our region (ONEUROPE), we are in the UK, Spain, Finland, The Netherlands, Romania, Cyprus, Greece, Croatia, Serbia and Sweden.

We’re not only the largest Mexican‐inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before, we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más. And all of that comes with fun, year‐round events like holiday and cultural festivities, development opportunities you can take advantage of from anywhere you are, and random recharge days – just to name a few. We truly believe that where you work matters and taking care of our employees matters as much to us as taking care of our fans.

At YUM!, we’re the New Kids, the Cultural Rebels growing fast across Europe! Are you up for to be part of this? Learn more about the role below.

Salary Range: £54,106.00 to £81,159.00 annually + bonus eligibility (8% of Annual Salary) + benefits.

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job‐related factors.

Responsibilities:

• We aren’t looking for candidates. We are looking for a marketing rebel, who has a unique combination of strong creative thinking and a commercial mindset, with a restless drive to grow brand awareness.
• You will report directly to our CMO of UK & Europe who will be there to champion and coach you to success.
• This role is responsible for working and developing the marketing calendar to deliver culturally resonant creative work and will work closely with the EU Marketing Team to support franchisees with market activation.
• You will be the German consumer voice within the Europe Marketing organisation and will partner with cross‐functional teams to ensure consistent, high‐impact brand execution.

The Day‐to‐Day:

• Be the strategic and commercial business owner to deliver a marketing strategy that super‐charges our retail footfall to our restaurants and grows our brand perception.
• You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time.
• You will have the opportunity to work on below and above‐the‐line campaigns, managing creative agency partners and influencing stakeholders.
• Develop the annual brand calendar with support from the EU Marketing Team, locally relevant creative execution across all channels for the German market.
• Manage creative, media and digital agencies to deliver high‐quality, culturally relevant work.
• Bring deep understanding of German culture and consumer behaviour to shape brand strategy.
• Support franchisees with local store marketing, new store openings and activation planning.
• Elevate YUM!'s digital presence in collaboration with digital and social teams.

Qualifications:

• 4–6+ years in brand management or consumer marketing.
• Experience managing end‐to‐end campaigns and external agencies.
• Strong cultural understanding of Germany.
• Creative thinker with strong commercial judgement.
• Collaborative, energetic and comfortable working across markets.

Work-Hard, Play-Hard:

• Company and performance‐related bonus.
• Generous pension with up to 11% company contribution.
• Private healthcare with the option to increase to include family cover.
• Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year.
• Competitive parental leave and flexible return to work options.
• Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well‐being.