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- Tasks: Run exciting multi-channel marketing campaigns and manage our HubSpot CRM.
- Company: Join Keywords Studios, a leader in the gaming and entertainment industry.
- Benefits: Enjoy 25 days annual leave, private medical cover, and a tech scheme.
- Why this job: Make an impact in the creative industries while working with top global brands.
- Qualifications: 3-5 years in B2B marketing and experience with HubSpot or similar tools.
- Other info: Flexible hybrid work environment with great career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Keywords Studios is the leading technical and creative services provider to the global video games and entertainment industries. Established in 1998 and headquartered in Dublin, Keywords has a team of over 13,000 across 70 studios located in Europe, North America, South America, Australia and Asia. Our global network provides industry leading end-to-end follow the sun workflows to elevate our customer's IP's across the world.
Through our Create, Globalize and Engage service lines, we deliver integrated art production, game development, audio services, testing, localization, marketing, PR, community support and player insight services. We do this across 50 languages to 24 out of the top 25 video games companies for clients including Activision Blizzard, Electronic Arts, Epic Games, Konami, Microsoft, Netflix, Riot Games, Square Enix, Supercell, TakeTwo, Tencent and Ubisoft.
Our strong market position is driven by our passion for entertainment and our mission to 'Imagine More' for our clients, teams and investors.
Job Summary
We are seeking a capable, proactive Marketing Campaign Specialist (Maternity Cover) who can confidently run multi-channel campaigns, manage our HubSpot CRM and website CMS, and support the wider marketing team during a key period of activity. The ideal candidate will be a solid mid-level marketer - experienced enough to work autonomously day-to-day. This role can be based in London (UK) or Dublin (Ireland), and the successful candidate must be available to start in February or March 2026.
Key Responsibilities and Activities
- Campaign Management & Execution: Support the development and delivery of integrated marketing campaigns for the Brand team and also across business divisions. Translate campaign objectives into actionable plans, timelines, and briefs. Coordinate with internal and external teams (SEO, PR, creative, business divisions, sales) to ensure timely execution. Oversee the rollout of campaign assets across channels specifically for email and website (case studies, landing pages, news articles), also supporting the wider marketing team with social media, brand and event and paid channels.
- Cross-Functional Collaboration: Work closely with the wider marketing team, divisional leads and teams, and subject matter experts across a complex global organisation. Lead calls, gather inputs, approvals, and content as needed. Keep stakeholders informed via structured updates and reporting.
- CRM & Marketing Automation (HubSpot): Manage HubSpot contact lists, forms, workflows and email sends. Support CRM hygiene and reporting. Support campaign measurement using HubSpot dashboards and analytics.
- Website & Content Management: Manage updates in our proprietary CMS (copy updates, image swaps, landing pages, case studies). Collaborate with the Website agency on larger UX improvements or content builds. Ensure localisation workflows move smoothly by coordinating with internal teams and vendors.
- Reporting & Insights: Monitor campaign and email performance and identify areas for optimisation. Support quarterly reporting cycles by extracting clear, useful insights from HubSpot and web analytics.
Requirements
- Strong experience in campaign management and asset coordination.
- 3–5 years' experience in B2B marketing, preferably across global or multi-region organisations.
- Experience managing HubSpot Marketing Hub (or similar: Salesforce Marketing Cloud, Marketo, etc.).
- Strong working knowledge of Google Workspace; familiarity with Figma is a plus.
- Comfortable updating and maintaining website content through a CMS.
- Strong organisational skills with the ability to manage multiple priorities.
- A proactive communicator who can work both independently and collaboratively.
- An interest in creative industries, gaming, or technology.
Benefits
- 25 days annual leave + UK Bank Holidays
- Private Medical and Dental cover
- Group Income Protection
- Group Life Assurance
- Employee Assistance Program (EAP)
- Enhanced Employer Pension Contributions
- Cycle Scheme
- Tech Scheme
Role Information:
Studio: Keywords Studios
Location: Europe, United Kingdom, London
Area of Work: Marketing
Service: Globalize
Employment Type: Full Time, Fixed Term
Working Pattern: Hybrid
Marketing Campaign Specialist in London employer: Keywords Studios
Contact Detail:
Keywords Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing Campaign Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Campaign Specialist role. Highlight your experience in campaign management and any relevant tools like HubSpot. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the gaming industry and how you can contribute to our team. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: When detailing your experience, focus on specific achievements rather than just duties. Numbers speak volumes, so if you've improved campaign performance or managed successful projects, let us know!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at Keywords Studios
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns, especially in the gaming and entertainment sectors. Be ready to discuss specific examples where you played a key role in campaign management and execution.
✨Master HubSpot
Since managing HubSpot is a crucial part of the role, make sure you’re familiar with its features. Prepare to talk about how you've used HubSpot for CRM hygiene, reporting, and campaign measurement in your previous roles.
✨Showcase Your Collaboration Skills
This position requires cross-functional collaboration, so think of examples where you’ve successfully worked with different teams. Be prepared to discuss how you gather inputs and keep stakeholders informed during projects.
✨Be Data-Driven
Highlight your ability to monitor campaign performance and extract insights. Bring examples of how you've used analytics to optimise campaigns in the past, and be ready to discuss what metrics you consider most important.