At a Glance
- Tasks: Research market opportunities and qualify leads for exciting gaming projects.
- Company: Join Keywords Studios, a leader in gaming services with a passion for innovation.
- Benefits: Enjoy 25 days leave, private health cover, and flexible remote work options.
- Other info: Work in a dynamic environment with opportunities for travel and team gatherings.
- Why this job: Dive into the gaming industry and help shape the future of interactive content.
- Qualifications: Curiosity for gaming and tech, strong research skills, and great communication.
The predicted salary is between 30000 - 40000 £ per year.
At Keywords Studios, we are using our passion for games, technology and media to create a global services platform for video games and beyond. Our aim is to become the “go to” provider of technical services. We enable leading content creators and publishers to leverage our expertise and capacity across the lifecycle of interactive content. In so doing we empower our clients to remain lean and agile, and to focus on creating the most engaging experiences.
Keywords is trusted and relied upon by many of the world’s leading video game companies to work alongside them during concept, development and live operations by leveraging the breadth and depth of our industry leading service lines every step of the way.
Job Summary
Keywords Studios is looking for a motivated, driven Business Development Researcher & Lead Qualifier to join our Strategic Intelligence unit. This critical role bridges the gap between market and client intelligence and lead generation and qualification for new revenue opportunities. In this role, you own the front-end of the sales funnel. You are responsible for all upfront work, including deep-dive research, market monitoring, cold outreach, and initial assessment. Your goal is not just to book meetings, but to progress prospects from initial interest into a "hot lead", strictly defined as an actual request for a quote (RFQ). Once a tangible quote request is secured, you will seamlessly hand it over to a Business Development Manager (BDM) to close, which serves as the primary performance measure.
Key Responsibilities
- Intelligence & Opportunity Discovery: Systematically leverage market data platforms (e.g., SteamDB), internal proprietary Keywords and external public data, to identify upcoming commercial opportunities and market shifts.
- Emerging Sectors Tracking: Monitor some new spaces, including our Globalize division, with clients seeking assistance with QA testing and Localization services, to see where our technical services can support rapid opportunities.
- Outbound Execution: Take full ownership of the initial outbound loop, executing first-touch outreach, cold contacting/calling, and persistent follow-ups.
- End-to-End Qualification: Own the prospect relationship through initial assessment, moving beyond general client "pain points" to uncover tangible commercial intent.
- Seamless BDM Handoff: Responsible for delivering high-quality, quote-ready opportunities to the BDM community the moment a client issues a formal request for a quote or proposal.
- Sales Pipeline Transparency: Use CRM tooling (Salesforce) to ensure all outreach activity and qualification milestones are logged transparently and mapped to clear signal triggers.
Experience & Requirements
- To be successful in this role, you will need to have a passion for the gaming, entertainment and technology world and an active curiosity for research and AI.
- No experience selling or researching in the entertainment and/or video games industry necessary, but preferred.
- AI-first research and insights capabilities are preferred.
- Research, analysis and idea presentation skills.
- A motivated self-starter, able to run with initiatives and projects, and able to operate in a remote environment.
- A curiosity to constantly learn and improve.
- Strong understanding of market trends, industry dynamics and current industry landscape and for game development and publishing.
- High attention to detail and ability to deliver under pressure and to deadlines.
- Superb written and verbal communication skills.
- Must be comfortable working and communicating with exec/senior contact levels.
- Additional coding or language skills valued.
This role will likely require periodic travel to industry events. There may also be the requirement to spend time with the team at regular gatherings in our UK London offices.
Benefits
- 25 days annual leave + UK Bank Holidays
- Private Medical and Dental cover
- Group Income Protection
- Group Life Assurance
- Employee Assistance Program (EAP)
- Enhanced Employer Pension Contributions
- Cycle Scheme
- Tech Scheme
- Electric Car Scheme
- Discretionary Bonus Scheme
Role Information:
- EN Studio: Keywords Studios
- Location: Europe, United Kingdom, London
- Area of Work: Business Development
- Service: Globalize
- Employment Type: Full Time, Permanent
- Working Pattern: Hybrid, Remote
- Hours: 37.5 hours, Monday - Friday
By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice.
Globalize BD Research and Lead Qualifier employer: Keywords Studios
At Keywords Studios, we pride ourselves on fostering a dynamic and inclusive work culture that thrives on innovation and collaboration. As a Globalize BD Research and Lead Qualifier, you will benefit from comprehensive employee growth opportunities, including access to cutting-edge technology and industry insights, while enjoying a competitive benefits package that includes private medical cover and a discretionary bonus scheme. Our London office serves as a vibrant hub for creativity and teamwork, making it an ideal environment for those passionate about the gaming and technology sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Globalize BD Research and Lead Qualifier
✨Tip Number 1
Get to know the gaming industry inside out! Dive into market trends, emerging sectors, and the latest tech. This knowledge will help us stand out during conversations and show our genuine passion for the field.
✨Tip Number 2
Don’t just send out cold emails; personalise them! Research your prospects and tailor your outreach to their specific needs. This approach can turn a lukewarm lead into a hot one, making it easier for us to secure that all-important quote request.
✨Tip Number 3
Follow up like a pro! Persistence is key in sales. If you don’t hear back, don’t be afraid to reach out again. A friendly nudge can often lead to a conversation that progresses the lead further down the funnel.
✨Tip Number 4
Use our website to apply! It’s the best way to get noticed by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s make that connection happen!
We think you need these skills to ace Globalize BD Research and Lead Qualifier
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for gaming, technology, and media right from the start. Mention any relevant experiences or interests that connect you to the industry, as this will help us understand your motivation.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight how your skills align with the role. We want to see how you can bridge the gap between market intelligence and lead generation, so be specific about your relevant experiences.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and focus on communicating your ideas effectively. This will showcase your superb written communication skills.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Keywords Studios
✨Know Your Gaming Trends
Before the interview, dive deep into current gaming trends and market shifts. Familiarise yourself with platforms like SteamDB and understand how they relate to Keywords Studios' services. This will show your passion for the industry and your proactive research skills.
✨Master the Art of Cold Outreach
Since this role involves cold contacting and outreach, practice your pitch. Prepare a few key points about how you would approach potential leads and what value you can bring to them. Being able to articulate this clearly will impress your interviewers.
✨Showcase Your Research Skills
Be ready to discuss your research methodologies. Whether it's using AI tools or traditional methods, explain how you gather and analyse data. Highlight any past experiences where your research led to tangible results, even if they're from different industries.
✨Communicate Like a Pro
Strong communication is key in this role. Practice articulating your thoughts clearly and confidently. During the interview, engage with your interviewers by asking insightful questions about their processes and challenges, demonstrating your curiosity and eagerness to learn.
