Freelance Senior Community Strategist with Chinese (Gaming) Fixed-term contract

Since 1998, we've been on a mission to reshape how players interact with their favourite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video game developers and publishers by offering four service lines: from Create, to Globalize, Media & Entertainment and finally - Engage - which is one of the fastest-growing Service Lines at Keywords Studios. Engage provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. Join us in our mission to build engaging player communities and offer outstanding experiences!

We’re looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. It is a fixed-term contract expected to last approximately two months.

The project will require the ability to:

• Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
• Define a China-first value proposition for the community.
• Identify key audience segments based on motivations and social and community behaviours, not just demographics.
• Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why).
• Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it).
• Ensure all content and messaging are not just localized but culturally relevant and trend-aware.

Must have addition: knowledge of the gaming market in China, doesn't have to be a hardcore player, but understanding of popular RPG games and the general ecosystem is vital.

Requirements:

• 1-2 years Senior Strategist experience or more.
• Good understanding of core strategic principles & frameworks.
• Sense of direction between data-driven analytics and creative strategy.
• Strong grasp of social & web analytics (native & via tools).
• Strong numeracy and comfort with numerical data.
• Very strong written and spoken communication skills.
• High level of self-sufficiency and organization.
• A passion for marketing.
• Good knowledge of Social / Community Strategy.

Phases of our recruitment journey:

• You send us your application with your updated resume.
• After reviewing your candidacy and if you meet the requirements, we’ll invite you for the online assessment and an interview with one of our Talent Acquisition Specialists.
• There might be a second and sometimes a third interview with an Operations Manager.
• At the end of our journey - hopefully you will receive an offer and become our new Keywordian!

Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you're interested in joining our team, we highly encourage you to apply.

What do we offer? Keywords Studios is dedicated to following a well-established Equal Opportunities Policy. We endeavour to create a workplace which provides equal opportunities for all employees and potential employees.

BENEFITS:

• As a remote role, we offer flexibility and a nice work-life balance.
• Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
• We work on exciting projects with global brands.
• We help the world’s greatest game development/publisher studios on community and social media management, while they work hard to develop stunning game experiences, including MMOs, AAA blockbusters, indie gems and mobile hits.
• Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.

We would like to take this opportunity to thank you for considering our company as your next career move. We value diversity and inclusivity, and we are committed to creating a welcoming and supportive work environment for all our employees. We look forward to receiving your application and learning more about your experience and qualifications.

Good luck and we look forward to meeting you!