Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies for SimCity BuildIt and engage with cross-functional teams.
- Company: Join a global leader in gaming with a vibrant team culture.
- Benefits: Flexible working, competitive pay, and opportunities for professional growth.
- Why this job: Shape the future of mobile gaming and connect with passionate players.
- Qualifications: 8+ years in mobile marketing, strong analytical skills, and project management experience.
- Other info: Fully remote recruitment process with a focus on individual candidate review.
The predicted salary is between 50000 - 60000 ÂŁ per year.
Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for EA Mobile and is contracted via Keywords Studios. Since 1998, we have been on a mission to reshape how players interact with their favourite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video game developers and publishers by offering four service lines: from Create, to Globalize, Media & Entertainment and finally – Engage – which is one of the fastest‑growing service lines at Keywords Studios. Engage provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry.
This Product Marketing Manager will play an important role within EA’s Mobile Marketing organization. You will support the Product Marketing function for SimCity BuildIt, executing marketing strategy on projects promoting awareness, adoption, engagement, and retention of our players. You will collaborate on marketing programmes with a strong cross‑functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Social, Community, etc. to achieve business growth. You will be a strategic partner to our studio teams. This PMM will report to the Director of Product Marketing.
Responsibilities- Define longer‑term marketing objectives and strategy; develop and execute go‑to‑market plans for SimCity BuildIt
- Utilise consumer & market research and translate insights to inform the roadmap and marketing strategies
- Act as a marketing partner and voice of the player to studio leadership throughout the product lifecycle
- Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
- Lead a cross‑functional marketing team (Creative, UA, ASO, Platform Partners, Social/Community)
- Brief partners on marketing strategy, positioning and messaging and approve assets to ensure campaign consistency
- Work with the Creative team on marketing asset development
- Collaborate with Analytics to build accountability (targets, experiments)
- Manage marketing campaign calendars, asset deliveries and messaging for target audiences
- Bachelor’s Degree or equivalent in business or a related field
- 8+ years of experience in mobile marketing, product marketing or brand marketing with 3+ years in mobile gaming
- Analytical marketer who can translate data into actionable insights
- Strong project‑management skills
- Experience leading a cross‑functional team; able to operate autonomously, managing up and down to studio and marketing leadership and functional teams
Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you are interested in joining our team, we highly encourage you to apply.
Product Marketing Manager - Fixed-term contract - Video Games employer: Keywords Studios Plc.
Contact Detail:
Keywords Studios Plc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - Fixed-term contract - Video Games
✨Tip Number 1
Get to know the company inside out! Research Keywords Studios and EA Mobile, especially their recent projects and marketing strategies. This will help you tailor your conversations during interviews and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or join relevant gaming forums. Engaging with the community can give you insider tips and might even lead to referrals, which can be a game-changer in landing that interview.
✨Tip Number 3
Prepare for those interviews! Think about how your experience aligns with the responsibilities of the Product Marketing Manager role. Be ready to discuss specific examples of your past work, especially in mobile marketing and cross-functional team leadership.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Keywords Studios!
We think you need these skills to ace Product Marketing Manager - Fixed-term contract - Video Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Product Marketing Manager role. Highlight your experience in mobile marketing and any relevant projects you've worked on, especially in gaming. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about video games and how you can contribute to our team. Be sure to mention specific strategies or insights you have that could benefit SimCity BuildIt.
Showcase Your Analytical Skills: Since we’re looking for an analytical marketer, don’t forget to include examples of how you've used data to drive marketing decisions in the past. We love seeing how you translate insights into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and get you into our recruitment journey. We can’t wait to hear from you!
How to prepare for a job interview at Keywords Studios Plc.
✨Know Your Game
Before the interview, dive deep into SimCity BuildIt and understand its marketing strategies. Familiarise yourself with its unique selling points and recent updates. This will help you speak confidently about how you can contribute to its marketing efforts.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing decisions in your previous roles. Be ready to discuss specific metrics you've tracked and how they influenced your strategies. This is crucial for a role that requires translating insights into actionable plans.
✨Cross-Functional Collaboration
Think of instances where you've successfully led or collaborated with cross-functional teams. Be prepared to share these experiences, highlighting your project management skills and how you navigated different perspectives to achieve common goals.
✨Stay Updated on Market Trends
Research current trends in mobile gaming and marketing. Be ready to discuss how these trends could impact SimCity BuildIt and suggest innovative marketing strategies. Showing that you're proactive about industry knowledge will impress the interviewers.