Senior Strategist with Chinese - Gaming - Fixed-term contract in London

Since 1998, we have been on a mission to reshape how players interact with their favourite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video game developers and publishers by offering four service lines: from Create, to Globalize, Media & Entertainment and finally - Engage - which is one of the fastest-growing Service Lines at Keywords Studios. Engage provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. Join us in our mission to build engaging player communities and offer outstanding experiences!

We are looking for a native Mandarin-speaking, senior-level strategist to work with our UK team. This position is available across multiple locations and can be performed remotely. It is a fixed-term contract expected to last approximately two months.

Responsibilities

• Lead the culturalization of our current global community strategy for the Chinese market, including target audience personas, community proposition, phased community objectives, channel strategy and content recommendations.
• Define a China-first value proposition for the community.
• Identify key audience segments based on motivations and social and community behaviours, not just demographics.
• Develop a platform-native strategy across Bilibili, Weibo, Douyin, etc. including what content will resonate (not just what we should post, but why).
• Identify the roles of creators, fandom and social validation in China (educate the rest of the team about it).
• Ensure all content and messaging are not just localized but culturally relevant and trend-aware.

Must have addition: knowledge of the gaming market in China, doesn’t have to be a hardcore player, but understanding of popular RPG games and the general ecosystem is vital.

Requirements

• 1-2 years Senior Strategist experience or more.
• Good understanding of core strategic principles & frameworks.
• Sense of direction between data-driven analytics and creative strategy.
• Strong grasp of social & web analytics (native & via tools).
• Strong numeracy and comfort with numerical data.
• Very strong written and spoken communication skills.
• High level of self-sufficiency and organization.
• A passion for marketing.
• Good knowledge of Social / Community Strategy.

Benefits

• As a remote role, we offer flexibility and a nice work-life balance.
• Keywords Studios is dedicated to following a well-established Equal Opportunities Policy. We endeavour to create a workplace which provides equal opportunities for all employees and potential employees.
• Other perks include flexible work hours, a dynamic and inclusive culture, and the opportunity to work on high-profile projects with global brands.