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- Tasks: Lead marketing strategies for exciting mobile games and engage with player communities.
- Company: Join a global leader in game development and publishing, Keywords Studios.
- Benefits: Flexible remote work, competitive salary, and opportunities for career growth.
- Why this job: Be part of a dynamic team shaping the future of gaming experiences.
- Qualifications: 10+ years in mobile or product marketing, ideally in gaming.
- Other info: Collaborative environment with a focus on innovation and player engagement.
The predicted salary is between 48000 - 84000 £ per year.
Please note that the role is a fixed‑term contract (not permanent), with the possibility of renewal. It is for Core IP Games, part of a global leader in game development & publishing, and is contracted via Keywords Studios.
The position is open in multiple locations, UK among them, and involves hours that partially shift to align more closely with US business hours.
Since 1998, we\’ve been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries.
We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally – Player Engagement – which is one of the fastest-growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry.
Join us in our mission to build engaging player communities and offer outstanding experiences! 🎮🔥
If you want to grow your career in the gaming industry as a Senior Product Marketing Manager, apply now! You will play an important role within our clients Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players.
You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner.
Responsibilities
- Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
- Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
- Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
- Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
- Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
- Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
- Work with the Creative team on marketing asset development.
- Collaborate with Analytics to build accountability (targets, experiments).
- Produce campaign post-mortems to highlight insights for Growth & Studio team
- Partner with finance and operations on budget management for brand programs
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
- Work in partnership with 1st Party and ASO to test and implement improvements across app stores.
Requirements
- Bachelor’s Degree or equivalent in business or related field
- At least 10+ years of experience in mobile marketing, product marketing, or brand marketing
- At least 5+ years of experience in the gaming industry (ideally in mobile gaming)
- You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball® . All brands listed are trademarks or registered trademarks of their respective owners.
- Analytical marketer who can translate data into actionable insights
- Experience managing a cross-functional team in a large organization
- Integrated Marketing experience including paid, owned, and organic channels
- Strong project management skills
Benefits
Phases of our recruitment journey:
- You send us your application with your updated resume.
- After reviewing your candidacy, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists. It’s a perfect chance to exchange questions and get to know each other better.
- There will be a second interview with one of our Project Managers.
- For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position.
- At the end of our journey – hopefully you will receive an offer and become our new Keywordian!
Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you\’re interested in joining our team, we highly encourage you to apply.
That would be it from us – now we are waiting for your move!
#imaginemore
By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.
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Senior Product Marketing Manager - Fixed-term contract - Video Games employer: Keyword Studios
Contact Detail:
Keyword Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - Fixed-term contract - Video Games
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those who work at Keywords Studios or similar companies. A friendly chat can open doors and give you insider info on the role you're after.
✨Tip Number 2
Prepare for your interviews by diving deep into the company’s games and marketing strategies. Show us that you’re not just passionate about gaming but also understand how to engage players effectively.
✨Tip Number 3
Don’t forget to showcase your analytical skills! Be ready to discuss how you've used data to drive marketing decisions in the past. We love candidates who can turn numbers into actionable insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re serious about joining our mission to reshape player experiences in the gaming world.
We think you need these skills to ace Senior Product Marketing Manager - Fixed-term contract - Video Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Marketing Manager role. Highlight your experience in mobile marketing and any work you've done with well-known IPs. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about gaming and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the role.
Showcase Your Analytical Skills: As an analytical marketer, it's crucial to demonstrate how you've used data to drive marketing strategies in the past. Share examples of how you've translated insights into actionable plans that led to successful campaigns.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Keyword Studios
✨Know Your Games
Make sure you’re up to speed with the latest trends in mobile gaming and the specific titles that the company is working on. Familiarise yourself with their IPs, especially if you've worked on similar ones before. This shows your passion and understanding of the industry.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing strategies in the past. Be ready to share specific examples where your insights led to successful campaigns. This will highlight your analytical mindset, which is crucial for the role.
✨Cross-Functional Collaboration
Since the role involves leading a cross-functional team, think of examples from your previous experience where you successfully collaborated with different departments. Highlight how you managed communication and ensured everyone was aligned on marketing objectives.
✨Prepare Questions
Have a list of thoughtful questions ready for your interviewers. This could be about their current marketing strategies, challenges they face in player engagement, or how they measure success. It shows your genuine interest in the role and the company.
