At a Glance
- Tasks: Run exciting multi-channel marketing campaigns and manage our HubSpot CRM.
- Company: Join Keywords Studios, a leader in the gaming and entertainment industry.
- Benefits: Enjoy 25 days annual leave, private medical cover, and a tech scheme.
- Other info: Flexible hybrid working pattern with great career growth opportunities.
- Why this job: Make an impact in a creative environment while working with top gaming companies.
- Qualifications: 3-5 years in B2B marketing and experience with HubSpot or similar tools.
The predicted salary is between 36000 - 60000 £ per year.
Keywords Studios is the leading technical and creative services provider to the global video games and entertainment industries. Established in 1998 and headquartered in Dublin, Keywords has a team of over 13,000 across 70 studios located in Europe, North America, South America, Australia and Asia. Our global network provides industry leading end-to-end follow the sun workflows to elevate our customer’s IP’s across the world.
Through our Create, Globalize and Engage service lines, we deliver integrated art production, game development, audio services, testing, localization, marketing, PR, community support and player insight services. We do this across 50 languages to 24 out of the top 25 video games companies for clients including Activision Blizzard, Electronic Arts, Epic Games, Konami, Microsoft, Netflix, Riot Games, Square Enix, Supercell, TakeTwo, Tencent and Ubisoft. Our strong market position is driven by our passion for entertainment and our mission to ‘Imagine More’ for our clients, teams and investors.
Job Summary
We are seeking a capable, proactive Marketing Campaign Specialist (Maternity Cover) who can confidently run multi-channel campaigns, manage our HubSpot CRM and website CMS, and support the wider marketing team during a key period of activity. The ideal candidate will be a solid mid-level marketer - experienced enough to work autonomously day-to-day. This role can be based in London (UK) or Dublin (Ireland), and the successful candidate must be available to start in February or March 2026.
Key Responsibilities and Activities
- Campaign Management & Execution: Support the development and delivery of integrated marketing campaigns for the Brand team and also across business divisions. Translate campaign objectives into actionable plans, timelines, and briefs. Coordinate with internal and external teams (SEO, PR, creative, business divisions, sales) to ensure timely execution. Oversee the rollout of campaign assets across channels specifically for email and website (case studies, landing pages, news articles), also supporting the wider marketing team with social media, brand and event and paid channels.
- Cross-Functional Collaboration: Work closely with the wider marketing team, divisional leads and teams, and subject matter experts across a complex global organisation. Lead calls, gather inputs, approvals, and content as needed. Keep stakeholders informed via structured updates and reporting.
- CRM & Marketing Automation (HubSpot): Manage HubSpot contact lists, forms, workflows and email sends. Support CRM hygiene and reporting. Support campaign measurement using HubSpot dashboards and analytics.
- Website & Content Management: Manage updates in our proprietary CMS (copy updates, image swaps, landing pages, case studies). Collaborate with the Website agency on larger UX improvements or content builds. Ensure localisation workflows move smoothly by coordinating with internal teams and vendors.
- Reporting & Insights: Monitor campaign and email performance and identify areas for optimisation. Support quarterly reporting cycles by extracting clear, useful insights from HubSpot and web analytics.
Requirements
- Strong experience in campaign management and asset coordination.
- 3–5 years’ experience in B2B marketing, preferably across global or multi-region organisations.
- Experience managing HubSpot Marketing Hub (or similar: Salesforce Marketing Cloud, Mark, etc.).
- Strong working knowledge of Google Workspace; familiarity with Figma is a plus.
- Comfortable updating and maintaining website content through a CMS.
- Strong organisational skills with the ability to manage multiple priorities.
- A proactive communicator who can work both independently and collaboratively.
- An interest in creative industries, gaming, or technology.
Benefits
- 25 days annual leave + UK Bank Holidays
- Private Medical and Dental cover
- Group Income Protection
- Group Life Assurance
- Employee Assistance Program (EAP)
- Enhanced Employer Pension Contributions
- Cycle Scheme
- Tech Scheme
Role Information:
EN Studio: Keywords Studios Location: Europe, United Kingdom, London Area of Work: Marketing Service: Globalize Employment Type: Full Time, Fixed Term Working Pattern: Hybrid
Marketing Campaign Specialist (Mat Cover) employer: Keyword Studios
Keywords Studios is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration within the global video games and entertainment industries. With a strong commitment to employee growth, we provide comprehensive benefits including private medical cover, generous annual leave, and enhanced pension contributions, all while promoting a culture of innovation and support. Our London office serves as a vibrant hub for talented professionals eager to make a meaningful impact in a fast-paced, multi-channel marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Specialist (Mat Cover)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Keyword Studios and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Keyword Studios are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Keyword Studios on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Keyword Studios. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Campaign Specialist (Mat Cover)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Keyword Studios. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Keyword Studios:Show us that you’ve done your homework! In your application, briefly mention what you admire about Keyword Studios’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Keyword Studios
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Keyword Studios will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Keyword Studios, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
