Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies for exciting mobile games and engage with player communities.
- Company: Join a global leader in game development and publishing, Keywords Studios.
- Benefits: Flexible remote work, competitive salary, and a chance to shape the gaming industry.
- Why this job: Be at the forefront of gaming marketing and make a real impact on player engagement.
- Qualifications: 10+ years in mobile or product marketing, ideally with experience in gaming IPs.
- Other info: Dynamic team environment with opportunities for career growth and innovation.
The predicted salary is between 48000 - 72000 £ per year.
Please note that the role is a fixed-term contract (not permanent), with the possibility of renewal. It is for Core IP Games, part of a global leader in game development & publishing, and is contracted via Keywords Studios. The position is open in multiple locations, UK among them, and involves hours that partially shift to align more closely with US business hours.
Since 1998, we have been on a mission to reshape how players interact with their favourite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. Join us in our mission to build engaging player communities and offer outstanding experiences!
If you want to grow your career in the gaming industry as a Senior Product Marketing Manager, apply now! You will play an important role within our clients Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players. You will lead marketing programs with a strong cross-functional team, composed of internal team members and agencies including Product, UA, Platform Partners, ASO, Licensors, Social, Community, Influencers, and PR to achieve business growth. You will be a vital strategic partner to our studio teams as well as our IP partner.
Responsibilities
- Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
- Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
- Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
- Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
- Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
- Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
- Work with the Creative team on marketing asset development.
- Collaborate with Analytics to build accountability (targets, experiments).
- Produce campaign post-mortems to highlight insights for Growth & Studio team.
- Partner with finance and operations on budget management for brand programs.
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
- Work in partnership with 1st Party and ASO to test and implement improvements across app stores.
Requirements
- Bachelor’s Degree or equivalent in business or related field.
- At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.
- At least 5+ years of experience in the gaming industry (ideally in mobile gaming).
- You have already worked on world-class IPs (Intellectual Properties) such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®.
- Analytical marketer who can translate data into actionable insights.
- Experience managing a cross-functional team in a large organization.
- Integrated Marketing experience including paid, owned, and organic channels.
- Strong project management skills.
Benefits
Phases of our recruitment journey:
- You send us your application with your updated resume.
- After reviewing your candidacy, we’ll invite you for the online Interview via MS Teams with one of our Talent Acquisition Specialists.
- There will be a second interview with one of our Project Managers.
- For some projects, there will also be a final online meeting with our client to discuss further the objectives of the position.
- At the end of our journey - hopefully you will receive an offer and become our new Keywordian!
Our recruitment process is fully online and remote. We value each application and review every candidate individually. Our recruitment team will get back to you as soon as they can to inform you about the status of your candidacy. If you are interested in joining our team, we highly encourage you to apply.
Senior Product Marketing Manager - Fixed-term contract - Video Games in City of London employer: Keyword Studios
Contact Detail:
Keyword Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - Fixed-term contract - Video Games in City of London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry on LinkedIn or at events. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show your passion for gaming! When you get that interview, let your enthusiasm shine through. Share your favourite games and how they inspire your marketing strategies.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for product marketing roles and practice your answers. We want you to feel confident and ready to impress!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining our awesome team!
We think you need these skills to ace Senior Product Marketing Manager - Fixed-term contract - Video Games in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Product Marketing Manager role. Highlight your experience in mobile marketing and any work with major IPs. We want to see how your background aligns with our mission in the gaming industry!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for gaming and how you can contribute to our team. Be sure to mention specific projects or experiences that relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: As an analytical marketer, it's crucial to demonstrate how you've used data to drive marketing strategies in the past. Include examples of how you've translated insights into actionable plans, especially in the gaming sector.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Keyword Studios
✨Know Your Games
Make sure you’re up to speed with the latest trends in mobile gaming and the specific titles that the company is working on. Familiarise yourself with their IPs, especially if you've worked on similar ones before. This will show your passion for the industry and help you connect with the interviewers.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous marketing strategies and how they drove player engagement and retention. Be ready to share specific examples of campaigns you've led, including the results achieved. This will demonstrate your analytical skills and ability to translate data into actionable insights.
✨Cross-Functional Collaboration
Highlight your experience working with diverse teams, such as Creative, UA, and PR. Share examples of how you’ve successfully led cross-functional projects in the past. This will illustrate your leadership skills and ability to work collaboratively, which is crucial for this role.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing objectives and how they measure success. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career goals. Plus, it keeps the conversation engaging!
