At a Glance
- Tasks: Create engaging content and manage social media to drive impactful marketing.
- Company: Join a leading family-owned construction product manufacturer with a focus on innovation.
- Benefits: Competitive salary, 32 days leave, professional development, and inclusive work culture.
- Other info: Opportunities for career growth in a supportive and values-driven environment.
- Why this job: Be part of a dynamic team that shapes digital marketing strategies and connects brands.
- Qualifications: 2+ years in digital marketing with strong skills in social media and SEO.
The predicted salary is between 31500 - 38500 £ per year.
About The Role
We’re looking for a creative, dynamic digital and social marketing professional to help bring the Keystone Group’s activity to life.
You’ll play a key role in creating engaging content, driving conversations and ensuring our marketing is timely, consistent and impactful across every channel.
Working across the Group, you’ll help connect our brands, strengthen our digital presence and deliver a truly integrated marketing approach that gets people talking.
- What You’ll Be Doing
- Support the development and implementation of digital and social marketing plans.
- Manage social media channels and develop content plans in line with marketing initiatives and evaluate their performance on a monthly basis.
- To build Google ads campaigns through the Google network and also targeted social campaigns in support of brand initiatives.
- Plan and coordinate email marketing activity as required in support of digital campaigns and promotions.
- Lead the development of creative digital content and messaging in support of digital campaigns and promotions.
- To lead the implementation of plans to increase site traffic, page views, unique visitors, time on site and digital downloads in line with business objectives.
- To lead SEO (Search Engine Optimisation) activity to increase organic search visibility and ranking.
- Using Content Management Systems to update website content and to work with the website agency to deliver effective content with users in mind.
- To provide support for brand initiatives as required.
- Evaluate completed digital and social marketing activity to assess commercial impact
- Ensure the effective communication of planned marketing activity.
- What You’ll Need To Succeed
- Strong relationship-building skills and emotional intelligence
- The confidence to challenge constructively and offer clear, evidence-based advice
- Excellent communication skills, with the ability to explain complex issues clearly
- Resilience and adaptability when dealing with change or ambiguity
- A collaborative mindset, with a genuine passion for XX
- High levels of integrity, discretion and professionalism
- Ensure that all reports, studies etc. required are accurate, submitted on time and to the required standard.
- Ensure all work, artwork and digital assets are saved to the appropriate server and backed up accordingly.
- What We’re Looking For
- Proven experience in delivering high performing digital campaigns across social media, email marketing and digital advertising with clear measurement of KPI’s and evaluation of campaign objectives.
- Sound knowledge of social media marketing, digital advertising platforms, website management and SEO strategy.
- 2+ years experience in a similar role with a qualification in marketing
What We Offer
- Opportunities for professional development and career progression
- A supportive, values-driven and inclusive working environment
- Competitive salary and benefits package
- 32 days annual leave, increasing with service
- Pension
- Life Assurance
- Healthcare Cashback Plan
- Enhanced Family Friendly policies
- Additional employee benefits including, access to our Cycle to Work Scheme, Employee Discount Scheme, Employee Recognition awards, Employee Assistance Programme.
- A Bit About Us
- For more than three decades, the
Keystone Group has grown to become one of the UK and Ireland’s largest family-owned construction product manufacturers.
Driven by a relentless focus on innovation and customer excellence, the Group employs over 2,000 employees across 28 sites, supplying cutting-edge building solutions to growing markets in the UK & Ireland, Europe, Australia and North America.
Its portfolio includes market-leading brands in the steel, light & environmental and timber sectors.
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Digital Marketing Executive in Cookstown employer: Keystone Group
Keystone Lintels is an exceptional employer located in Cookstown, offering a vibrant work culture that prioritises collaboration and innovation. Employees benefit from comprehensive training and development opportunities, ensuring personal and professional growth while being part of a dedicated team that values high service standards and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Cookstown
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Keystone Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Keystone Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Keystone Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Keystone Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Cookstown
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Keystone Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Keystone Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Keystone Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Keystone Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Keystone Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Keystone Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
