Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Plan and execute innovative digital marketing campaigns across various channels.
- Company: Join a dynamic team at Keystone Education Group, a leader in global education marketing.
- Benefits: Enjoy a hybrid work setup, career development opportunities, and a supportive international team.
- Why this job: Make a real impact in the higher education sector while growing your marketing skills.
- Qualifications: 3-4 years in B2B marketing, HubSpot experience, and strong communication skills required.
- Other info: Work in a fast-paced environment with colleagues from Europe, the US, and beyond.
The predicted salary is between 28800 - 48000 £ per year.
Are you creative, curious, and constantly asking why? Love digital marketing, always keeping up to date with the latest developments. Interested in international education? Worked in B2B marketing for higher education? Love to come up with fresh ideas and new marketing methods?
We are seeking an experienced Digital Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands-on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics. You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone’s brand presence and generate high-quality leads for our global sales team.
What You’ll Do
- Plan, execute, and optimize marketing campaigns across channels (organic social media, LinkedIn, Google Ads, paid social, email marketing etc.)
- Help coordinate physical and online events (webinars, in-person events, and contribute to conferences like NAFSA, EAIE, etc.)
- Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
- Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
- Collaborate with content and design teams to create engaging B2B campaigns
- Manage and segment email nurture workflows and utilize marketing automation (HubSpot experience a plus)
- Track campaign performance, analyze data, and deliver actionable insights
- Support SEO and website optimization initiatives for B2B websites (e.g., keg.com)
- Stay updated on digital marketing trends to continuously improve our approach
What We’re Looking For
- 3–4 years of professional experience in B2B marketing
- Experience using Hubspot CRM, especially Marketing Hub
- Experience working across the UK or Asia-Pacific regions – higher education or edtech experience preferred
- Paid advertising experience across Google Ads, LinkedIn, and other platforms
- Strong written and verbal communication skills (exceptional English required; additional languages a plus)
- Data-driven mindset with the ability to measure ROI and campaign effectiveness
- Comfortable working in a fast-paced, international team
- A proactive, curious marketer who is eager to learn and grow
- Experience working within international higher education or study abroad experience is a plus
What We Offer
- A role with impact in the global higher education sector
- Opportunities to develop your skills and advance your career
- A supportive, international team with colleagues across Europe, the US, and beyond
- Hybrid work setup with flexibility
Locations: Hybrid roles in Sheffield, UK. Remote candidates from UK will be considered.
Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you’d be a great fit. Please send your application by hitting the button "Apply here"!
At Keystone, you will be working with passionate, professional and high-performance individuals. Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education. Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
Digital Marketing Specialist (B2B) in London employer: Keystone Education Group
Contact Detail:
Keystone Education Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist (B2B) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those in B2B or higher education. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and projects. This is your chance to demonstrate your creativity and data-driven mindset, so make it pop!
✨Tip Number 3
Stay updated on trends! Follow industry leaders and join relevant groups on LinkedIn. Being in the know about the latest digital marketing strategies will give you an edge in interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team at Keystone.
We think you need these skills to ace Digital Marketing Specialist (B2B) in London
Some tips for your application 🫡
Show Your Creativity: When writing your cover letter, let your creativity shine! We want to see how you can think outside the box and come up with fresh ideas. Share examples of your past work that highlight your innovative approach to digital marketing.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your B2B marketing experience, especially in higher education. We love seeing relevant skills and achievements that align with what we’re looking for, so don’t hold back!
Be Data-Driven: Since we value a data-driven mindset, include specific metrics or results from your previous campaigns in your application. Show us how you've measured ROI and campaign effectiveness – numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on joining our team at Keystone Education Group!
How to prepare for a job interview at Keystone Education Group
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially in B2B. Be ready to discuss your experience with platforms like Google Ads and LinkedIn, and how you've used them to drive results in previous roles.
✨Showcase Your Creativity
Prepare examples of innovative campaigns you've executed or ideas you have for future projects. This role is all about fresh ideas, so don’t hold back on sharing your creative side during the interview!
✨Be Data-Driven
Since this position requires a data-driven mindset, come prepared with specific metrics from past campaigns. Discuss how you measured ROI and what insights you gained from your analytics to improve future efforts.
✨Familiarise Yourself with HubSpot
If you have experience with HubSpot, great! If not, take some time to learn the basics, especially the Marketing Hub features. Being able to talk about how you've managed email workflows or segmented audiences will definitely impress.
