At a Glance
- Tasks: Lead and innovate marketing automation strategies for global education partners.
- Company: Join a dynamic team at UniQuest, part of Keystone Education Group.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Collaborate with passionate professionals in a supportive and inclusive environment.
- Why this job: Make a real impact in the education sector with cutting-edge marketing technology.
- Qualifications: Experience in marketing automation, team leadership, and technical expertise in Salesforce.
The predicted salary is between 61816 - 75552 £ per year.
Uni Quest is the embedded enrolment & admissions partner to universities across the UK, EU, USA, Australia and New Zealand.
We are part of Keystone Education Group, one of the world's largest student marketing and recruitment businesses, and we are executing an ambitious strategy to 2030 - expanding into new markets, launching new products, and deepening what we do for the institutions we serve - always putting the student journey and our partner’s needs at the heart of ‘what good looks like’ and how we build and develop our services and products.
We’re a global business, both in terms of the geographical territories we serve and the operations we establish to underpin the necessary delivery to ensure partnership success and world-class outcomes for our partner universities.
The Opportunity
We are seeking an experienced leader in marketing communications and automation, with demonstrable technical expertise in Marketing Cloud, Salesforce or a comparable platform (transferable technical knowledge base and skill set).
As Head of Marketing Automation you will be responsible for the strategic, operational and technical leadership and development of the Marketing Automation function.
This role ensures the team delivers high-quality, innovative and effective marketing activity for Uni Quest partners while maintaining strong governance, platform stability, team performance and continuous improvement.
This role combines people leadership, technical expertise, data & insights, strategic partner engagement, service development, commercial acumen and cross-functional collaboration.
As Head of Marketing Automation you will oversee day-to-day operations whilst driving the strategic development of marketing automations for existing Uni Quest partners.
You will do so, through a strong data-insight and analytical led approach, ensuring that developments optimise the marketing automation function(s) for the best possible outcomes.
You will also draw on these capabilities to drive the overall strategic direction and development of the function and our products/services in this space.
You will be an authority for your remit, confident in what ‘good looks like’, with the ability to influence senior stakeholders both internally and externally.
You will drive innovation and change with an acute commercial acumen that enables you to identify new opportunities and execute on the delivery of these.
As Head of Marketing Automation you will demonstrate
- Strong people leadership and the ability to manage, develop and support teams across multiple locations.
- Advanced technical knowledge of marketing platforms, automation, HTML/CSS and CRM-integrated communications.
- Confidence in senior partner and stakeholder-facing meetings.
- The ability to translate business and partner requirements into scalable technical and operational solutions.
- Strong governance, quality assurance and risk-management skills.
- A proactive approach to innovation, optimisation and continuous improvement.
- The ability to manage competing priorities, complex projects and business-critical escalations.
- Strong cross-functional collaboration and stakeholder management.
Key Responsibilities
- People Management & Leadership
- Lead and develop the Marketing Automation team across the UK and Manila, supporting all typical HR related processes associated with managing personnel, developing individuals (and a team) and ensuring effective coordination and delivery of day-to-day operations.
- Technical Leadership
- Act as the technical lead for the Marketing Automation function and provide expert guidance on Salesforce Marketing Cloud, whilst ensuring appropriate technical knowledge is also embedded in appropriate roles within the team.
- Ability to identify technical issues that impact operations, mitigate against these and troubleshoot solutions in coordination with appropriate technical colleagues to maintain business continuity of marketing journeys, data and platform configuration.
- Manage the addition and amendment of fields and Base Data Extensions within Marketing Cloud, ensuring appropriate dependency checks are completed.
- Act as a HTML and CSS subject-matter expert.
- Identify and implement improved approaches to marketing automations, journeys and campaign delivery.
- Ability to solutionise complex or non-standard requirements where appropriate.
- Partner Implementation
- Coordinate the operational and technical onboarding/implementation of new Uni Quest partners - capturing business requirements through discovery calls, working cross-functionally with technical solutions to provision business units, integrations, set-up & access, and build/deploy relevant configurations as necessary in order to test, valid and sign-off environments for live deployment.
- Supplier & Third-Party Management
- Own the day-to-day operational relationship with customer success managers for third-party platforms such as: Salesforce Marketing Cloud, DESelect, JIRA and Litmus ensuring that these operate within contractual limits and continue to serve the business as the ‘best-fit’ tools for the marketing automation function.
- Ability to make business cases to senior leadership with costed recommendations for the implementation of new, or replacement third party solutions that will enhance the marketing automation capabilities, improve architecture or serve to drive operational efficiencies or cost savings.
- Partner Management & Strategic Influence
- Ability to build, foster and maintain excellent working relationships with key partner stakeholders at various levels of seniority.
These relationships will be maintained through a regular cadence of meetings throughout the year, supplemented by other strategic touch points and reporting such as annual reviews.
- Through your engagement with Uni Quest partners, you will ensure that partner objectives are being met, that their marketing automation activities are being optimised on a continuous improvement basis based on data-led insights
Skills And Experience
- Significant experience in email marketing, CRM, marketing automation or a related digital marketing discipline.
- Strong experience of leading and developing a team, including performance management and workload prioritisation.
- Advanced working knowledge of Salesforce Marketing Cloud or a comparable enterprise email marketing/automation platform.
- Strong understanding of CRM-integrated email marketing, data structures, segmentation, automation and customer journeys.
- Good working knowledge of HTML and CSS for email, including troubleshooting rendering issues.
- Experience managing technical configurations, platform changes or integrations.
- Strong B2B facing experience and partner management, with confidence presenting to senior stakeholders.
- Experience working across technical, data, operational and commercial teams.
- Strong analytical skills and the ability to use reporting to identify performance, workload and optimisation opportunities.
- Excellent verbal and written communication skills.
- Strong organisational skills, attention to detail and the ability to manage multiple priorities and deadlines.
- Experience managing third-party technology providers or Saa S platforms is desirable.
- Experience within Higher Education marketing (encompassing student recruitment, admissions or conversion) is desirable but not essential, an ambition to become an expert and influential authority on this is required.
- Key Platforms & Tools
- Salesforce Marketing Cloud and Sales/Service Cloud
- DESelect
- Litmus
- JIRA Service Management
- Form Assembly
- AWS/SFTP
- About Keystone Education Group
At Keystone, you will be working with passionate, professional and high-performance individuals.
Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education.
Ambition, drive and great ideas help us reach our goals - join us in the next step of your career!
Keystone is an equal opportunity employer. We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.
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Head of Marketing Automation employer: Keystone Education Group
Keystone Education Group is an exceptional employer that fosters a vibrant and inclusive work culture, perfect for creative individuals eager to make a difference in student engagement. With a focus on professional development, employees are encouraged to grow their skills through diverse marketing initiatives while enjoying a competitive salary and the opportunity to connect with a global audience. Located in a dynamic environment, this role offers unique advantages for those passionate about education and marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing Automation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Keystone Education Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Keystone Education Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Keystone Education Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Keystone Education Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing Automation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Keystone Education Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Keystone Education Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Keystone Education Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Keystone Education Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Keystone Education Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Keystone Education Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
