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For Companies At a Glance
- Tasks: Lead marketing analytics, transform data into insights, and drive revenue growth.
- Company: Join Keysight Technologies, a leader in tech innovation with a collaborative culture.
- Benefits: Full-time role with competitive salary and opportunities for professional development.
- Why this job: Make an impact by guiding marketing strategies with data-driven insights.
- Qualifications: 5+ years in marketing analytics and strong skills in Salesforce and data visualisation tools.
- Other info: Dynamic team environment with excellent career growth potential.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Apply for the Marketing Data and Insights Lead role at Keysight Technologies.
Overview
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create worldâclass solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
About The Team
We are a dynamic and resultsâdriven global marketing organization accelerating the growth of Keysight's software business. The team blends industry expertise, dataâdriven decisionâmaking, and a culture of innovation to drive measurable impact across customer acquisition, crossâsell, and revenue expansion. Collaboration is central to how we workâwe partner closely with Sales, Operations, and Product teams to ensure strategic alignment, high data quality, and consistent goâtoâmarket execution.
About the Role
We are seeking a Marketing Data & Insights Lead who will own the endâtoâend marketing analytics function. You will transform raw data into meaningful intelligence that guides strategy, improves pipeline health, and drives revenue growth. In this role, you will design dashboards, analyze performance trends, build forecasts, and provide recommendations that elevate marketing effectiveness. You will be the goâto expert for marketing KPIs, funnel metrics, ARR reporting, and Salesforce analyticsâensuring our leaders have the right data to make the right decisions.
Responsibilities
- Lead the overall marketing analytics strategy across campaigns, funnel stages, pipeline, and revenue metrics.
- Develop and maintain interactive dashboards and reports (Tableau, Power BI, or similar) to monitor performance, ARR, pipeline velocity, and marketing ROI.
- Analyze data to uncover trends, bottlenecks, opportunities, and actionable insights that accelerate growth.
- Own data integration and reporting across systems: Salesforce, marketing automation, BI tools, and internal data warehouses.
- Ensure consistency and accuracy of marketing KPIs (MQL â SQL â Opportunity â ClosedâWon).
- Provide recommendations to improve lead quality, conversion rates, targeting, and campaign investment efficiency.
- Partner with Sales, Demand Generation, and Operations to align on goals, definitions, and performance inputs.
- Present complex data and recommendations clearly to senior, nonâtechnical stakeholders.
- Drive continuous improvement of data governance, reporting processes, and insights quality.
Qualifications
Required Qualifications
- Bachelor's degree in Marketing, Business Analytics, Data Science, or related field.
- 5+ years of experience in marketing analytics, revenue analytics, or BI roles.
- Strong expertise with Salesforce reporting and dashboards.
- Proficiency in data visualization tools (Tableau, Power BI, Looker, or similar).
- Deep understanding of SaaS business models, ARR, churn/retention metrics, and marketing funnel KPIs.
- Advanced Excel skills; experience cleaning, manipulating, and validating data.
- Ability to translate complex datasets into simple, actionable insights.
- Strong communication and storytelling skills with senior stakeholders.
Desired Qualifications
- Experience with marketing automation platforms (HubSpot, Marketo, Eloqua).
- Working knowledge of SQL or other query languages.
- Experience with predictive analytics, lead scoring models, or multiâtouch attribution.
- Familiarity with revenue operations or GTM strategy.
- Experience building dashboards for executives or Câlevel audiences.
Keysight is an Equal Opportunity Employer.
Seniority level: Not Applicable
Employment type: Fullâtime
Job function: Marketing and Sales
Industries: Appliances, Electrical, and Electronics Manufacturing
Location: Edinburgh, Scotland, United Kingdom
Marketing Data and Insights Lead in Edinburgh employer: Keysight Technologies
Contact Detail:
Keysight Technologies Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land Marketing Data and Insights Lead in Edinburgh
âšTip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
âšTip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing analytics projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
âšTip Number 3
Prepare for interviews by practising common questions related to marketing data and insights. Be ready to discuss how you've used data to drive decisions and improve outcomes in past roles.
âšTip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Keysight.
We think you need these skills to ace Marketing Data and Insights Lead in Edinburgh
Some tips for your application đ«Ą
Tailor Your CV: Make sure your CV is tailored to the Marketing Data and Insights Lead role. Highlight your experience with marketing analytics, data visualisation tools, and any relevant projects that showcase your skills in transforming data into actionable insights.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how your background aligns with our needs. Be sure to mention specific experiences that demonstrate your ability to drive revenue growth through data-driven decision-making.
Showcase Your Technical Skills: We love seeing candidates who are proficient in tools like Salesforce, Tableau, or Power BI. Make sure to include any relevant certifications or projects that highlight your technical expertise in data integration and reporting.
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it shows us youâre serious about joining our dynamic team at Keysight.
How to prepare for a job interview at Keysight Technologies
âšKnow Your Data Inside Out
As a Marketing Data and Insights Lead, you'll be expected to have a strong grasp of data analytics. Brush up on your knowledge of marketing KPIs, funnel metrics, and how to interpret Salesforce reports. Be ready to discuss specific examples of how you've used data to drive marketing decisions in the past.
âšShowcase Your Dashboard Skills
Since you'll be developing interactive dashboards, make sure to highlight your experience with tools like Tableau or Power BI. Bring along examples of dashboards you've created and be prepared to explain how they helped improve marketing performance or decision-making.
âšCommunicate Clearly and Confidently
You'll need to present complex data to senior stakeholders, so practice simplifying your insights into clear, actionable recommendations. Use storytelling techniques to convey your points effectively, ensuring that even non-technical audiences can grasp the significance of your findings.
âšCollaborate and Align
Collaboration is key in this role, so be ready to discuss how you've worked with cross-functional teams in the past. Share examples of how you aligned marketing strategies with sales and operations, and how that collaboration led to measurable results. This will show that you understand the importance of teamwork in achieving business goals.
