At a Glance
- Tasks: Lead the rebranding and marketing strategy for a pioneering digital assets firm.
- Company: Keyrock, a global leader in digital finance with a remote-first culture.
- Benefits: Competitive salary, global benefits, and annual team retreats.
- Other info: Join a lean, AI-augmented team with international exposure and growth opportunities.
- Why this job: Transform Keyrock's brand and make a significant impact in the evolving finance landscape.
- Qualifications: Proven marketing leadership in crypto, strong communication skills, and a challenger mindset.
The predicted salary is between 63000 - 77000 £ per year.
About Keyrock
Since 2017, Keyrock has been a change-maker in digital assets. We're a global, remote-first team of 200+ people across 40+ nationalities, with hubs in Brussels, London, Paris and New York. We provide liquidity across 80+ centralized and decentralized exchanges - a position cemented by our Series C, led by SC Ventures. Today we run a full spectrum of capital markets businesses across centralized and on-chain venues: market making, high-frequency trading, options, OTC, DeFi trading desks, advisory, and asset management. We're building toward the agentic investment banking capabilities for the era of digital finance.
The Opportunity
We are hiring a Head of Marketing to take full ownership of our marketing strategy, rebrand Keyrock and reposition us as the market evolves from crypto-native to institutional, merging with traditional finance. This is not a maintenance role. It is a transformation mandate with full discretionary decision-making on how to implement our commercial strategy. You will work as a close strategic partner to the CCO, operating almost as co-marketeers. The team is lean by design: 2-3 direct reports plus heavy use of AI and agentic tooling. We are looking for someone who inspires and sets direction, not someone who runs campaigns. Operational execution will increasingly be handled by AI agents.
What You Will Do
- Own and execute the complete rebrand and repositioning of Keyrock in the market
- Define and drive the marketing strategy across institutional and crypto-native audiences
- Build a premium, forward-looking brand identity. Think distinctive, audacious, credible to both institutional allocators and crypto-native operators
- Push information into the market in ways that make people pay attention and take Keyrock seriously
- Partner closely with the CCO and commercial team to drive measurable commercial impact
- Build and lead a small, high-impact team augmented by AI tooling
- Shape how Keyrock is perceived as the industry converges with traditional finance
Who You Are
- Crypto-native. You have been through market cycles. You understand blockchain technology deeply but you are pragmatic, not ideological.
- A brand-builder, not an ops person. You are inspiring, not operational. You set direction, tone and creative vision.
- An exceptional communicator. You can face institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge.
- Confident and assertive. You project authority. You bring conviction and directness - you challenge constructively and don't default to consensus.
- Human-centric. You connect with people, build followership and bring teams along.
- Detail-oriented. Despite the strategic focus, you sweat the details on brand consistency, messaging precision and design quality.
- A challenger mindset. You dare to think differently, question the status quo and push things forward through constructive tension.
Our Recruitment Philosophy
We look for self-aware candidates who bring both the core skills required for the role and a deep alignment with our performance principles. We seek fiercely passionate, mission-driven people who communicate with purpose and practice proactive ownership. The perfect fit? A crypto enthusiast who prioritises mission over ego, maintains a commercial mindset, and delivers long-term value through pragmatic flexibility.
Experience and Background
Required
- Significant experience in marketing leadership at a crypto or digital-asset firm
- Deep understanding of the crypto market, its participants and its culture
- Track record of building or transforming a brand in a fast-moving, commercially-driven environment
- Strong communication skills
- Exceptional fluency in English, both written and spoken.
- Based in or closely aligned with the CET time zone.
Preferred
- Experience positioning a firm through a TradFi/crypto convergence narrative
- Exposure to publicly listed or IPO-track companies
- Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
- Experience working with or building AI-augmented marketing functions
Why Keyrock
- Step-up opportunity. Own the function globally, report directly to the CCO, shape the brand from scratch.
- Transformation moment. Keyrock is pivoting from appreciated-but-underrated to a firm that commands respect.
- Commercial partnership. Not a siloed marketing role. Deeply embedded in commercial strategy with commission upside.
- Lean and AI-augmented. Small team, big impact. No bureaucratic bloat. Use agents and tools to move fast.
- Global footprint. Offices across EU, UK, US and Switzerland. International exposure from day one.
- Competitive offer. A competitive compensation package, attractive global benefits, and a performance-based variable.
- Annual Team Retreats. A yearly offsite dedicated to strategy, celebration of our wins and fun team activities.
Head of Marketing (Director) in London employer: Keyrock
Keyrock is an exceptional employer, offering a dynamic and inclusive work culture that thrives on innovation and collaboration. With a diverse team of over 180 members from 42 nationalities, employees benefit from flexible working hours, remote opportunities, and the chance to contribute to pioneering projects in the digital asset space. The company fosters personal and professional growth through its Accelerator Program and encourages a proactive approach to shaping the future of trading strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Director) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Keyrock and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Keyrock are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Keyrock on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Keyrock. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing (Director) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Keyrock. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Keyrock:Show us that you’ve done your homework! In your application, briefly mention what you admire about Keyrock’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Keyrock
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Keyrock will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Keyrock, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
