At a Glance
- Tasks: Lead the marketing strategy and rebrand Keyrock for institutional growth.
- Company: Keyrock, a forward-thinking company at the intersection of crypto and traditional finance.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Join a lean team and leverage AI tools for impactful marketing.
- Why this job: Shape the future of finance by transforming a brand in a dynamic industry.
- Qualifications: Crypto-native insight, strong English communication, and proven leadership in brand transformation.
The predicted salary is between 54000 - 66000 £ per year.
Keyrock is hiring a Head of Marketing to own the marketing strategy, rebrand the company, and reposition it from crypto-native to institutional as the industry converges with traditional finance.
You will work closely with the CCO in a lean team, guided by AI tooling, and set the direction for global brand impact.
This role demands crypto-native insight, exceptional English communication, and a proven ability to lead brand transformation in a fast-moving market.
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Brand Leader for Institutional Crypto & Growth in London employer: Keyrock
Keyrock is an exceptional employer, offering a dynamic and inclusive work culture that thrives on innovation and collaboration. With a diverse team of over 180 members from 42 nationalities, employees benefit from flexible working hours, remote opportunities, and the chance to contribute to pioneering projects in the digital asset space. The company fosters personal and professional growth through its Accelerator Program and encourages a proactive approach to shaping the future of trading strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Leader for Institutional Crypto & Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Keyrock and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Keyrock are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Keyrock on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Keyrock. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Leader for Institutional Crypto & Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Keyrock. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Keyrock:Show us that you’ve done your homework! In your application, briefly mention what you admire about Keyrock’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Keyrock
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Keyrock will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Keyrock, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
