Customer Marketing Manager

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation by creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients’ systems, departments and sites, providing an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience.

Purpose of the role

The Customer Marketing Manager is a strategic and commercially driven leader responsible for driving growth, retention, and innovation across Keyloop’s Marketing Services offering. You will lead the Marketing Account Management and Paid Social teams across all markets, ensuring the successful delivery and continuous optimisation of multi-channel marketing solutions. With ownership of new business development across PPC, SEO & AI search, social media advertising and website development, you will identify opportunities to expand customer investment, lead high-impact pitches, and shape tailored strategies that deliver measurable results. This role plays a critical part in embedding AI-led thinking across our services, enhancing performance, improving efficiency, and ensuring our customers remain competitive in an evolving digital marketing landscape. Alongside growth, you will drive a strong focus on customer retention, building long-term partnerships through clear value demonstration, performance insight, and proactive strategic direction.

Role & Responsibilities

• Strategic Oversight
  • Define and execute a multi-channel marketing services strategy across SEO & AI Search, PPC, Paid Social, and Marketing Account Management functions to drive growth and retention.
  • Lead the evolution of marketing service offerings, embedding AI-driven solutions to enhance performance, efficiency, and scalability.
  • Oversee the development of customer-facing strategies, ensuring consistent delivery of measurable ROI and alignment to customer objectives.
  • Translate business priorities into clear strategic initiatives, ensuring adoption and execution across all teams.
• Team Leadership & Management
  • Manage, mentor and grow the Marketing Account Management and Paid Social teams across all markets, fostering a collaborative and innovative environment.
  • Provide clear direction, coaching, and accountability frameworks to ensure delivery against commercial and strategic objectives.
  • Identify skills gaps and implement development plans to future-proof team capability, particularly across AI and evolving marketing channels.
• Business Development
  • Own and lead new business development across all marketing service channels (SEO & AI search, paid social, PPC and website development), from opportunity identification through to pitch and close.
  • Identify and pursue opportunities for service expansion and innovation, positioning Keyloop as a market leader.
  • Support market expansion by adapting strategies to regional opportunities and customer needs.
• Cross-Functional Collaboration
  • Work closely with Sales, Support, Product and Marketing teams to ensure a cohesive and integrated approach to marketing initiatives.
  • Ensure seamless integration between marketing services and Keyloop’s Fusion ecosystem to maximise customer value.
  • Foster strong internal communication to ensure alignment, efficiency, and shared ownership of customer outcomes.
• Performance Metrics & Reporting
  • Define and implement KPIs across all marketing services, with a strong focus on revenue growth, retention, and performance efficiency.
  • Establish clear reporting frameworks that demonstrate customer value, including performance insights, attribution (where possible), and commercial impact.
  • Use data-driven insights to inform strategy, optimise performance, and identify new growth opportunities.
  • Provide regular, high-quality reporting and strategic recommendations to senior leadership, supporting business planning and decision-making.

Skills / Knowledge & Experience

• 5+ years’ experience in digital marketing and customer marketing management, ideally within automotive, technology, or agency environments.
• Demonstrated success in driving growth across multi-channel marketing strategies, including SEO & AI Search, PPC and social media advertising.
• Strong commercial acumen, with experience identifying and converting new business opportunities and growing existing accounts.
• Deep understanding of digital campaign strategy, optimisation, and performance marketing, with a data-led approach to decision-making.
• Proficient in key marketing and analytics platforms (e.g. GA4, Meta Ads Manager, Semrush), with the ability to translate data into actionable insight.
• Excellent leadership skills with experience in managing and developing high-performing teams.
• Exceptional verbal and written communication skills, with the ability to present ideas clearly and persuasively.
• Strong analytical skills to interpret data, analyse trends, and make informed decisions.
• Awareness of emerging trends in AI and its application within digital marketing (e.g. automation, AI-driven search, or campaign optimisation), with a willingness to embed these into marketing strategies.

Why join us?

We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

An inclusive environment to thrive

We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.

Be rewarded for your efforts

We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.

Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials. We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.

At Keyloop, AI is a daily ally: We encourage and train every employee to use our AI tools to boost their creativity and productivity. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.