Commercial Director – DMS

Keyloop bridges the gap between dealers, manufacturers, technology suppliers and car buyers. We empower car dealers and manufacturers to fully embrace digital transformation by creating innovative technology that makes selling cars better for our customers, and buying and owning cars better for theirs. We use cutting-edge technology to link our clients’ systems, departments and sites, providing an open technology platform that’s shaping the industry for the future. We use data to help clients become more efficient, increase profitability and give more customers an amazing experience.

Role Purpose

Keyloop powers automotive retail for 20,000+ retailers and 80 OEMs across 90+ countries. As Commercial Lead for DMS, you're the SME for how we take our Dealer Management System to market: keeping it class-leading, proving the results it delivers for customers, and helping Sales, Product and Partners sell and defend it. Ultimately, this role exists to help us capitalise on the opportunity ahead, as we move through a significant phase of innovation and new product launches. Success is measured by growth in the domain and adoption of the strategies and Sales Plays you create – not a personal quota or channel you own.

Key Responsibilities

• Identify and prioritise the biggest global DMS opportunities, including OEM programmes, to drive scaled growth.
• Act as client-facing SME on major DMS pitches and RFPs, helping account and sales teams win.
• Work with Product and Sales Leadership to build a strategy that supports and strengthens how we sell DMS across every sales motion.
• Work with Product to define how DMS is packaged across all our sales channels.
• Work with Product to keep DMS class-leading, feeding competitive and customer insight into the roadmap.
• Define partner requirements and support the Partner team on implementation and migration.
• Own the DMS Sales Play, including the competitive displacement narrative, and drive its adoption.
• Track and evidence the results DMS delivers for customers, and use them to defend and grow the base.

What You'll Bring

• Deep expertise in DMS, ERP or mission-critical operational systems, credible with C-level clients.
• Experience shaping go-to-market strategy for complex, long-cycle enterprise products, including RFPs.
• Track record working with Product and Partner teams to scale into large accounts and OEM programmes.
• Comfortable proving customer outcomes and using them commercially.
• Strong cross-functional influence, without formal authority over sales, product or partner teams.

Why join us?

We’re on a journey to become market leaders in our space – and with that comes some incredible opportunities. Collaborate and learn from industry experts from all over the globe. Work with game-changing products and services. Get the training and support you need to try new things, adapt to quick changes and explore different paths. Join Keyloop and progress your career, your way.

An inclusive environment to thrive

We’re committed to fostering an inclusive work environment. One that respects all dimensions of diversity. We promote an inclusive culture within our business, and we celebrate different employees and lifestyles – not just on key days, but every day.

Be rewarded for your efforts

We believe people should be paid based on their performance so our pay and benefits reflect this and are designed to attract the very best talent. We encourage everyone in our organisation to explore opportunities which enable them to grow their career through investment in their development but equally by working in a culture which fosters support and unbridled collaboration.

Keyloop doesn’t require academic qualifications for this position. We select based on experience and potential, not credentials. We are also an equal opportunity employer committed to building a diverse and inclusive workforce. We value diversity and encourage candidates of all backgrounds to apply.

At Keyloop, AI is a daily ally: We encourage and train every employee to use our AI tools to boost their creativity and productivity. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.