Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting B2B marketing campaigns and events that make a real impact.
- Company: Join Key Group, a forward-thinking brand in financial services.
- Benefits: Enjoy 23 days holiday, flexible working, and a strong pension scheme.
- Why this job: Be part of a mission-driven team that helps people secure better retirements.
- Qualifications: Experience in B2B marketing and strong project management skills required.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We believe that helping people unlock a better retirement starts with helping everyone in our organisation unlock their true potential, and thrive. To do that, we’re mindful of staying true to the values that make us who we are, and proud of what we do.
Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We’re proud to support customers and advisers across the later life lending market through our range of specialist brands.
We’re looking for a Senior Marketing Executive to join our Learning & Content team, right at the heart of our B2B Marketing function. This is a hands-on role where you’ll bring campaigns and events to life - owning delivery, keeping things moving, and ensuring everything lands on time, on brand and to a consistently high standard.
Working closely with our Brand, Acquisition and Nurture teams, you’ll coordinate account-based marketing (ABM) campaigns that strengthen engagement with later life lending advisers. You’ll also manage the operational planning and logistics for a year-round programme of digital and in-person events, partnering with specialists across design, video, learning and social.
What you’ll be doing:- Coordinating end-to-end delivery of B2B marketing campaigns and assets
- Managing timelines, trackers and multiple workstreams with confidence
- Planning and delivering digital and in-person events, including logistics, suppliers and attendee journeys
- Working cross-functionally to ensure integrated, joined-up marketing activity
- Analysing campaign and event performance and sharing insights to improve future delivery
- Proven experience delivering B2B marketing campaigns and/or events
- Strong project and stakeholder management skills
- Confidence working across the full B2B funnel and within an ABM approach
- High attention to detail, a proactive mindset and a “make it happen” attitude
- Comfortable using CRM systems (Dynamics 365 or similar) and Microsoft Office
- 23 days holiday + bank holidays (rising to 28 with service)
- Holiday purchase scheme + 1 charity day per year
- Tier 1 pension (5% employee / 8% employer)
- Simply Health cover & life assurance
- Flexible, hybrid working (minimum 3 days per week in the office)
Most importantly, you’ll be joining a business built on being Ambitious, Supportive, Personal, Responsive, Expert and driven by Integrity — where your work genuinely makes a difference.
Our purpose is to help people finance a better retirement. Our mission is to be the UK's leading later life lending company. Our connected portfolio of brands comprises of Key (The adviser), Key Partnerships (The partner), more2life (The lender) and Air Group (The Coach).
Senior Marketing Executive in Preston employer: Key Retirement Group Ltd
Contact Detail:
Key Retirement Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Make sure you can articulate how your experience aligns with their mission. Show them you’re not just another candidate, but someone who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain your past experiences and how they relate to the Senior Marketing Executive role. Keep it concise and engaging – you want to leave them wanting to know more about you.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Key Group.
We think you need these skills to ace Senior Marketing Executive in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Executive role. Highlight your experience with B2B marketing campaigns and events, as well as any relevant skills that match what we're looking for.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your previous experiences make you the perfect fit for our team.
Showcase Your Project Management Skills: Since this role involves managing multiple workstreams, be sure to highlight your project management skills. Share examples of how you've successfully coordinated campaigns or events in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Key Retirement Group Ltd
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your knowledge of B2B marketing campaigns and account-based marketing (ABM) strategies. Be ready to discuss specific examples from your past experiences where you've successfully delivered campaigns or events, as this will show your understanding of the role.
✨Show Off Your Project Management Skills
Prepare to talk about how you've managed timelines, trackers, and multiple workstreams in previous roles. Bring along any tools or methods you’ve used to keep everything organised, as this will demonstrate your strong project management skills that are crucial for this position.
✨Be Ready to Discuss Event Logistics
Since this role involves planning digital and in-person events, think about the logistics involved in your past events. Be prepared to share how you handled supplier coordination, attendee journeys, and any challenges you faced, along with how you overcame them.
✨Highlight Your Analytical Skills
The ability to analyse campaign and event performance is key. Come prepared with examples of how you've used data to improve future marketing efforts. This could include metrics you tracked or insights you gained that led to successful outcomes.
