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- Tasks: Lead brand strategy and PR campaigns for innovative financial services brands.
- Company: Dynamic UK financial services company focused on later life lending.
- Benefits: 25 days holiday, hybrid working, healthcare, and pension contributions.
- Why this job: Make a real impact in a fast-paced environment while helping others achieve better retirements.
- Qualifications: Extensive PR and brand communications experience with strong stakeholder management skills.
- Other info: Join a supportive team that values ambition, integrity, and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
We believe that helping people unlock a better retirement starts with helping everyone in our organisation unlock their true potential, and thrive. To do that, we’re mindful of staying true to the values that make us who we are, and proud of what we do.
Key Group is one of the most dynamic and forward-thinking businesses in UK financial services. Since 1998, our brands have helped people unlock a better retirement through later life lending solutions. Our mission is simple: to be the UK’s leading later life lending group, powered by respected brands and strong adviser relationships.
We are looking for a strong Brand and PR Manager to join our B2B Marketing division, to lead brand strategy, narrative development, PR oversight and media engagement for our brands, Air and more2life. This role is hybrid, with flexibility to work remotely and regular office collaboration in Preston.
The Senior Brand & PR Manager will be responsible for brand campaigns, messaging, earned media strategy, research activation and cross-funnel brand consistency. It works closely with all areas of the B2B Marketing function as well as senior leadership to deliver a unified brand experience.
Key Responsibilities- Own the brand strategy and narrative for Air and more2life.
- Lead brand campaigns from insight to execution.
- Develop and deliver PR strategy, overseeing media relationships.
- Direct insight-led storytelling and research activation.
- Collaborate with marketing teams across the funnel to ensure brand consistency.
- Work with the Learning & Content team to align adviser materials.
- Provide oversight on PR output delivered by the Copywriter.
- Manage PR, research and creative agencies.
- Provide initial issues/crisis comms guidance, escalating to specialist agencies as required.
- Extensive experience in PR, brand communications and strategic comms.
- Strong track record securing earned media.
- Experience leading brand strategy and campaigns end-to-end.
- Strong stakeholder management, including working with senior leaders.
- Experience managing agencies.
- Editorially sharp, with strong narrative judgement.
- Skilled at turning research and insight into compelling stories.
- Creative and commercially minded.
- Collaborative and confident working with senior stakeholders.
- Highly organised, hands-on and proactive.
- Able to thrive in a fast-paced, high-impact environment.
Most of all we look for people who display and work around the core values of our business:
- Ambitious – to break ground to help our customers enjoy a better retirement.
- Supportive – relationships are key to everything we do.
- Personal – going above and beyond to offer exceptional service.
- Integrity – honest, true and transparent in all of our relationships.
- Responsive – whatever the challenge we’ll deliver the right result.
- Expert – experts in our field, our thirst for knowledge never stops.
- 25 Days holiday plus bank holidays rising to 28 with service
- Additional holiday purchase scheme
- 1 additional day to take on charity work and another to doing anything for your wellbeing
- 5% Employee & 8% Employer pension contribution
- Simply Health or AXA Exec (self) Healthcare
- Life Assurance
- Hybrid working (office in Preston, with remote flexibility)
Our purpose is to help people finance a better retirement. Our mission is to be the UK's leading later life lending company. Our connected portfolio of brands comprises of Key (The adviser), Key Partnerships (The partner), more2life (The lender) and Air Group (The Coach).
Senior Brand & PR Manager in Preston employer: Key Retirement Group Ltd
Contact Detail:
Key Retirement Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & PR Manager in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their brand values, and be ready to discuss how your experience aligns with their mission. Practise common interview questions and prepare some thoughtful ones of your own.
✨Tip Number 3
Showcase your creativity! Whether it’s through a portfolio, a personal website, or even a unique presentation, let your personality shine. This is your chance to demonstrate how you can bring fresh ideas to the table.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Key Group.
We think you need these skills to ace Senior Brand & PR Manager in Preston
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Brand & PR Manager role. Highlight your experience in PR and brand communications, and show us how your skills align with our mission to help people unlock a better retirement.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Share specific examples of successful brand campaigns or media relations you've led. Numbers and results speak volumes, so let us know how you made a difference.
Be Authentic: We value integrity and personal connections, so be yourself in your application. Share your passion for brand strategy and storytelling, and let us see your personality shine through. We’re looking for someone who fits our supportive and ambitious culture!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to receive your details and keep track of your application. We can’t wait to hear from you!
How to prepare for a job interview at Key Retirement Group Ltd
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing, like Air and more2life. Understand their missions, values, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can enhance their brand strategies.
✨Showcase Your PR Success Stories
Prepare specific examples of successful PR campaigns you've led in the past. Highlight how you secured earned media and the impact it had on brand visibility. This will demonstrate your expertise and ability to drive results in a similar role.
✨Be Ready for Stakeholder Scenarios
Think about how you would manage relationships with senior leaders and other stakeholders. Be prepared to discuss your approach to collaboration and how you ensure brand consistency across different teams. This will showcase your strategic thinking and interpersonal skills.
✨Emphasise Your Creative Problem-Solving Skills
In a fast-paced environment, challenges will arise. Share examples of how you've tackled issues or crises in previous roles. Highlight your proactive nature and ability to deliver effective solutions under pressure, aligning with the company's core values.
