Key Group is seeking a Marketing CRM & Analytics Manager in Preston to own the CRM roadmap and lifecycle marketing strategy. You will drive adviser engagement, segmentation and personalisation, partnering with Sales, Product and Data teams to translate business aims into CRM requirements and measurable campaigns.
The role emphasises data-led marketing, analytics capabilities and driving commercial recommendations within a regulated, B2B financial services environment.
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CRM & Analytics Lead: B2B Lifecycle Marketing in Preston employer: Key Retirement Group Ltd
Key Group is an excellent employer that prioritises employee well-being and professional growth, offering a supportive workplace where your contributions are valued. With benefits like 23 days of holiday, pension, and private healthcare, along with opportunities for skill development in a collaborative IT environment, you will thrive in this role while making a meaningful impact on our customers' experiences.
