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For Companies At a Glance
- Tasks: Lead digital marketing campaigns and optimise strategies for maximum engagement.
- Company: Key Group is a pioneering brand in financial services, focused on enhancing retirement experiences.
- Benefits: Enjoy hybrid working, competitive salary, generous holidays, and health benefits.
- Why this job: Join a dynamic team and make a real impact in the financial services sector.
- Qualifications: Strong digital marketing experience with skills in SEO, PPC, and performance tracking required.
- Other info: This role offers potential for extension beyond the initial 12-month contract.
The predicted salary is between 20400 - 40800 £ per year.
Join Our Team - Senior Marketing Executive (12-Month FTC) Hybrid - Preston | Up to £34,000 | 12-Month FTC (Potential to Extend)
Are you a digital marketing expert who thrives in a fast-paced, tech-driven environment? Do you love creating impactful multi-channel campaigns and driving engagement through digital channels? If so, we want to hear from you!
As a Senior Marketing Executive at Key Group, you will be at the heart of our specialist technology brand, helping later-life lending professionals grow their businesses. You will lead digital-first marketing campaigns, optimise paid media and SEO strategies, and collaborate with key stakeholders to elevate our brand presence.
About Key Group
Key Group is one of the most exciting, forward-thinking brands in financial services, focused on helping people unlock a better retirement since 1998. We are proud to support customers and advisers across the later life lending market through our range of specialist brands.
You will be joining the Group's specialist technology brand - a fast-moving, collaborative business that supports later life lending professionals through a powerful membership-based platform. Designed to help advisers grow their businesses and deliver better customer outcomes, the platform offers accredited training, advanced sourcing tools, marketing support, and a unique rewards programme. It brings together everything advisers need to succeed in a single, user-friendly environment - all underpinned by Technology, Education, and our People.
What You Will Be Doing
- Owning the planning, development, and execution of digital campaigns across SEO, PPC, paid social, and display
- Leading multi-channel marketing campaigns including email, digital, PR, partnerships, and events
- Analysing campaign performance and user behaviour to optimise strategy and maximise impact
- Managing relationships with internal stakeholders, agencies, and external partners
- Supporting the wider marketing team with content strategy and campaign execution
What We Are Looking For
- Strong experience in digital marketing execution - including paid media, SEO, content, and performance tracking
- Ability to manage multiple projects, ensuring campaigns are delivered on time, on brand, and on budget
- A creative and data-driven mindset with experience in optimising campaign performance
- Excellent stakeholder management and collaboration skills
- Experience in using digital marketing tools, platforms, and analytics software
What We Offer
- Hybrid working - Full support to balance office and home working
- Competitive salary - up to £34,000
- Holidays - 23 days plus bank holidays, rising to 28 days with service
- Pension - 5% employee, 8% employer contribution
- Health & Wellbeing - Simply Health cover + one paid wellbeing day per year
- Charity Day - One paid day per year to support a cause of your choice
- Flexible working practices
This is an incredible opportunity to develop your career within an innovative, forward-thinking financial services company. If you are ready to make an impact, apply today!
Senior Marketing Executive in Preston, Lancashire employer: Key Group
Contact Detail:
Key Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Preston, Lancashire
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. This will not only help you during interviews but also show that you're proactive and passionate about the field.
✨Tip Number 2
Network with professionals in the financial services sector, particularly those involved in later-life lending. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive engagement and optimise performance.
✨Tip Number 4
Showcase your collaboration skills by preparing examples of how you've successfully worked with stakeholders or teams in previous roles. Highlighting your teamwork can set you apart from other candidates.
We think you need these skills to ace Senior Marketing Executive in Preston, Lancashire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in areas like SEO, PPC, and content creation. Use specific examples of campaigns you've led and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the financial services sector. Mention how your skills align with the responsibilities outlined in the job description, and express your enthusiasm for contributing to Key Group's mission.
Showcase Relevant Skills: In your application, emphasise your ability to manage multiple projects and your experience with digital marketing tools. Highlight any specific software or analytics platforms you are proficient in, as this will resonate well with the hiring team.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in a marketing role.
How to prepare for a job interview at Key Group
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in digital marketing, especially in areas like SEO, PPC, and content creation. Prepare specific examples of successful campaigns you've led, focusing on the strategies you used and the results achieved.
✨Demonstrate Your Analytical Skills
Since the role involves analysing campaign performance, be ready to discuss how you've used data to optimise marketing strategies in the past. Bring along metrics or case studies that illustrate your ability to drive engagement and improve results.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience working with various stakeholders. Think of examples where you've successfully collaborated with internal teams or external partners, and be prepared to discuss how you managed those relationships.
✨Emphasise Your Creative Approach
The role requires a creative mindset, so be ready to share your ideas for innovative marketing campaigns. Consider discussing any unique approaches you've taken in previous roles that led to increased brand visibility or customer engagement.
