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- Tasks: Lead brand strategy and PR campaigns for innovative financial services brands.
- Company: Dynamic UK financial services group focused on later life lending solutions.
- Benefits: Generous holiday, hybrid working, healthcare, and pension contributions.
- Why this job: Make a real impact in a fast-paced environment with creative freedom.
- Qualifications: Extensive PR experience and strong stakeholder management skills.
- Other info: Join a supportive team that values ambition, integrity, and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Key Group is one of the most dynamic and forward-thinking businesses in UK financial services. Since 1998, our brands have helped people unlock a better retirement through later life lending solutions. Our mission is simple: to be the UK's leading later life lending group, powered by respected brands and strong adviser relationships.
We are looking for a strong Brand and PR Manager to join our B2B Marketing division, to lead brand strategy, narrative development, PR oversight and media engagement for our brands, Air and more2life. This role is hybrid, with flexibility to work remotely and regular office collaboration in Preston.
The Senior Brand & PR Manager will be responsible for:
- Owning the brand strategy and narrative for Air and more2life.
- Leading brand campaigns from insight to execution.
- Developing and delivering PR strategy, overseeing media relationships.
- Directing insight-led storytelling and research activation.
- Collaborating with marketing teams across the funnel to ensure brand consistency.
- Working with the Learning & Content team to align adviser materials.
- Providing oversight on PR output delivered by the Copywriter.
- Managing PR, research and creative agencies.
- Providing initial issues/crisis comms guidance, escalating to specialist agencies as required.
Essential Experience:
- Extensive experience in PR, brand communications and strategic comms.
- Strong track record securing earned media.
- Experience leading brand strategy and campaigns end-to-end.
- Strong stakeholder management, including working with senior leaders.
- Experience managing agencies.
Personal Qualities:
- Editorially sharp, with strong narrative judgement.
- Skilled at turning research and insight into compelling stories.
- Creative and commercially minded.
- Collaborative and confident working with senior stakeholders.
- Highly organised, hands-on and proactive.
- Able to thrive in a fast-paced, high-impact environment.
Most of all we look for people who display and work around the core values of our business:
- Ambitious - to break ground to help our customers enjoy a better retirement.
- Supportive - relationships are key to everything we do.
- Personal - going above and beyond to offer exceptional service.
- Integrity - honest, true and transparent in all of our relationships.
- Responsive - whatever the challenge we'll deliver the right result.
- Expert - experts in our field, our thirst for knowledge never stops.
Benefits:
- 25 Days holiday plus bank holidays rising to 28 with service.
- Additional holiday purchase scheme.
- 1 additional day to take on charity work and another to doing anything for your wellbeing.
- 5% Employee & 8% Employer pension contribution.
- Simply Health or AXA Exec (self) Healthcare.
- Life Assurance.
- Hybrid working (office in Preston, with remote flexibility).
Senior Brand & PR Manager employer: Key Group
Contact Detail:
Key Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & PR Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in brand strategy and PR. This is your chance to showcase your creativity and expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their mission and values, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Key Group.
We think you need these skills to ace Senior Brand & PR Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Brand & PR Manager role. Highlight your experience in brand strategy and PR, and show us how your skills align with our mission at Key Group.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use specific examples of successful campaigns or media engagements you've led. Numbers and results speak volumes!
Be Authentic: Let your personality shine through in your application. We value integrity and a personal touch, so don’t hesitate to share what makes you passionate about brand and PR work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Key Group!
How to prepare for a job interview at Key Group
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing, like Air and more2life. Understand their missions, values, and recent campaigns. This will not only show your enthusiasm but also help you discuss how you can enhance their brand strategy.
✨Prepare Insight-Led Stories
Since the role involves storytelling and research activation, come prepared with examples of how you've turned insights into compelling narratives in past roles. Think about specific campaigns where your storytelling made a significant impact.
✨Showcase Your Stakeholder Management Skills
Be ready to discuss your experience working with senior leaders and managing agencies. Prepare examples that highlight your collaborative approach and how you’ve successfully navigated complex stakeholder relationships.
✨Demonstrate Your Proactivity
This role requires a hands-on and proactive attitude. Share instances where you took the initiative to solve problems or improve processes in your previous roles. Highlighting your ability to thrive in fast-paced environments will resonate well with the interviewers.