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For Companies At a Glance
- Tasks: Lead digital marketing campaigns and optimise strategies for maximum engagement.
- Company: Key Group is a pioneering brand in financial services, focused on enhancing retirement solutions since 1998.
- Benefits: Enjoy hybrid working, competitive salary, generous holidays, and health perks.
- Why this job: Join a dynamic team and make a real impact in the financial services sector.
- Qualifications: Strong digital marketing experience with skills in SEO, PPC, and campaign management required.
- Other info: Opportunity for career growth in a collaborative, tech-driven environment.
The predicted salary is between 28000 - 34000 £ per year.
Are you a digital marketing expert who thrives in a fast-paced, tech-driven environment? Do you love creating impactful multi-channel campaigns and driving engagement through digital channels? If so, we want to hear from you!
As a Senior Digital Marketing Executive at Key Group, you will be at the heart of our specialist technology brand, helping later-life lending professionals grow their businesses. You will lead digital-first marketing campaigns, optimise paid media and SEO strategies, and collaborate with key stakeholders to elevate our brand presence.
About Key Group
Key Group is one of the most exciting, forward-thinking brands in financial services, focused on helping people unlock a better retirement since 1998. We are proud to support customers and advisers across the later life lending market through our range of specialist brands.
You will be joining the Group's specialist technology brand - a fast-moving, collaborative business that supports later life lending professionals through a powerful membership-based platform. Designed to help advisers grow their businesses and deliver better customer outcomes, the platform offers accredited training, advanced sourcing tools, marketing support, and a unique rewards programme. It brings together everything advisers need to succeed in a single, user-friendly environment - all underpinned by Technology, Education, and our People.
What You Will Be Doing
- Owning the planning, development, and execution of digital campaigns across SEO, PPC, paid social, and display.
- Leading multi-channel marketing campaigns including email, digital, PR, partnerships, and events.
- Analysing campaign performance and user behaviour to optimise strategy and maximise impact.
- Managing relationships with internal stakeholders, agencies, and external partners.
- Supporting the wider marketing team with content strategy and campaign execution.
What We Are Looking For
- Strong experience in digital marketing execution - including paid media, SEO, content, and performance tracking.
- Ability to manage multiple projects, ensuring campaigns are delivered on time, on brand, and on budget.
- A creative and data-driven mindset with experience in optimising campaign performance.
- Excellent stakeholder management and collaboration skills.
- Experience in using digital marketing tools, platforms, and analytics software.
What We Offer
- Hybrid working - Full support to balance office and home working.
- Competitive salary - up to £34,000.
- Holidays - 23 days plus bank holidays, rising to 28 days with service.
- Pension - 5% employee, 8% employer contribution.
- Health & Wellbeing - Simply Health cover + one paid wellbeing day per year.
- Charity Day - One paid day per year to support a cause of your choice.
- Flexible working practices.
This is an incredible opportunity to develop your career within an innovative, forward-thinking financial services company. If you are ready to make an impact, apply today!
Senior B2B Marketing Executive in Preston, Lancashire employer: Key Group
Contact Detail:
Key Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior B2B Marketing Executive in Preston, Lancashire
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and expertise in the field.
✨Tip Number 2
Prepare specific examples of successful multi-channel campaigns you've led in the past. Highlighting measurable results will show your potential employer that you can drive engagement and optimise performance effectively.
✨Tip Number 3
Research Key Group's current marketing strategies and identify areas where you could add value. Bringing fresh ideas to the table during your discussions can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the financial services sector, particularly those involved in later-life lending. Building connections can provide insights into the industry and may even lead to referrals for your application.
We think you need these skills to ace Senior B2B Marketing Executive in Preston, Lancashire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in digital marketing, particularly in areas like SEO, PPC, and multi-channel campaigns. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the financial services sector. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Your Achievements: In your application, include quantifiable achievements from previous roles, such as increased engagement rates or successful campaign outcomes. This will help illustrate your impact in past positions.
Research Key Group: Familiarise yourself with Key Group's mission and values. Understanding their brand and the specific challenges they face in the later-life lending market will allow you to tailor your application effectively.
How to prepare for a job interview at Key Group
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you used, the tools you employed, and the results you achieved. This will demonstrate your hands-on experience and understanding of the digital landscape.
✨Understand Key Group's Brand and Values
Research Key Group thoroughly before the interview. Familiarise yourself with their mission, values, and the services they offer. This knowledge will help you align your answers with their goals and show that you're genuinely interested in the company.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity. Prepare examples of how you've tackled challenges in past campaigns or how you would approach hypothetical situations relevant to the role. This will showcase your critical thinking and adaptability.
✨Demonstrate Stakeholder Management Skills
Since the role involves managing relationships with various stakeholders, be ready to discuss your experience in this area. Share examples of how you've successfully collaborated with teams, agencies, or partners to achieve campaign objectives.
