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- Tasks: Lead digital marketing campaigns and optimise strategies across various channels.
- Company: Key Group is a pioneering brand in financial services, focused on enhancing retirement solutions since 1998.
- Benefits: Enjoy hybrid working, competitive salary, generous holidays, and health benefits.
- Why this job: Join a dynamic team and make a real impact in the financial services sector.
- Qualifications: Strong digital marketing experience with skills in SEO, PPC, and performance tracking required.
- Other info: 12-month FTC with potential for extension; perfect for those looking to grow their career.
Join Our Team - Senior Digital Marketing Executive (12-Month FTC) Hybrid - Preston | Up to £34,000 | 12-Month FTC (Potential to Extend)
Are you a digital marketing expert who thrives in a fast-paced, tech-driven environment? Do you love creating impactful multi-channel campaigns and driving engagement through digital channels? If so, we want to hear from you!
As a Senior Digital Marketing Executive at Key Group, you will be at the heart of our specialist technology brand, helping later-life lending professionals grow their businesses. You will lead digital-first marketing campaigns, optimise paid media and SEO strategies, and collaborate with key stakeholders to elevate our brand presence.
About Key Group
Key Group is one of the most exciting, forward-thinking brands in financial services, focused on helping people unlock a better retirement since 1998. We are proud to support customers and advisers across the later life lending market through our range of specialist brands.
You will be joining the Group's specialist technology brand - a fast-moving, collaborative business that supports later life lending professionals through a powerful membership-based platform. Designed to help advisers grow their businesses and deliver better customer outcomes, the platform offers accredited training, advanced sourcing tools, marketing support, and a unique rewards programme. It brings together everything advisers need to succeed in a single, user-friendly environment - all underpinned by Technology, Education, and our People.
What You'll Be Doing
- Owning the planning, development, and execution of digital campaigns across SEO, PPC, paid social, and display
- Leading multi-channel marketing campaigns including email, digital, PR, partnerships, and events
- Analysing campaign performance and user behaviour to optimise strategy and maximise impact
- Managing relationships with internal stakeholders, agencies, and external partners
- Supporting the wider marketing team with content strategy and campaign execution
What We're Looking For
- Strong experience in digital marketing execution - including paid media, SEO, content, and performance tracking
- Ability to manage multiple projects, ensuring campaigns are delivered on time, on brand, and on budget
- A creative and data-driven mindset with experience in optimising campaign performance
- Excellent stakeholder management and collaboration skills
- Experience in using digital marketing tools, platforms, and analytics software
What We Offer
- Hybrid working - Full support to balance office and home working
- Competitive salary - up to £34,000
- Holidays - 23 days plus bank holidays, rising to 28 days with service
- Pension - 5% employee, 8% employer contribution
- Health & Wellbeing - Simply Health cover + one paid wellbeing day per year
- Charity Day - One paid day per year to support a cause of your choice
- Flexible working practices
This is an incredible opportunity to develop your career within an innovative, forward-thinking financial services company. If you're ready to make an impact, apply today.
Senior B2B Marketing Executive employer: Key Group
Contact Detail:
Key Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior B2B Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in SEO and PPC. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our campaigns.
✨Tip Number 2
Network with professionals in the financial services sector, particularly those involved in later-life lending. Engaging with industry experts can provide insights into the challenges they face and how your skills can help address them.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've led in the past. Highlight your ability to analyse performance data and optimise strategies, as this aligns closely with what we’re looking for.
✨Tip Number 4
Showcase your stakeholder management skills by preparing to discuss how you've collaborated with various teams or external partners in previous roles. This will demonstrate your ability to work effectively within our dynamic environment.
We think you need these skills to ace Senior B2B Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in areas like SEO, PPC, and multi-channel campaigns. Use specific examples that demonstrate your ability to manage projects and optimise campaign performance.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the financial services sector. Mention how your skills align with the responsibilities outlined in the job description, and express your enthusiasm for contributing to Key Group's mission.
Highlight Relevant Skills: In your application, emphasise your experience with digital marketing tools and analytics software. Be specific about the platforms you’ve used and how they have contributed to successful campaigns in the past.
Showcase Stakeholder Management Experience: Since the role involves managing relationships with internal stakeholders and external partners, include examples of how you've successfully collaborated with different teams or clients in previous roles. This will demonstrate your ability to work effectively in a collaborative environment.
How to prepare for a job interview at Key Group
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in digital marketing execution, particularly in areas like SEO, PPC, and content strategy. Highlight specific campaigns you've led and the results achieved to demonstrate your capability.
✨Demonstrate Your Analytical Skills
Since the role involves analysing campaign performance, come equipped with examples of how you've used data to optimise strategies. Discuss tools and analytics software you’ve used to track performance and make data-driven decisions.
✨Emphasise Stakeholder Management
The position requires excellent collaboration skills. Prepare to talk about your experience managing relationships with internal teams and external partners. Share examples of how you’ve successfully navigated stakeholder expectations.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in a fast-paced environment. Think of scenarios where you had to manage multiple projects or adapt strategies quickly, and be ready to explain your thought process and outcomes.
