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- Tasks: Plan and deliver engaging digital and in-person events for a leading financial services brand.
- Company: Key Group, a forward-thinking brand dedicated to improving retirement solutions since 1998.
- Benefits: Competitive salary, supportive team culture, and opportunities for professional growth.
- Why this job: Make a real impact by delivering standout events that engage advisers and enhance their experience.
- Qualifications: Experience in B2B marketing and event planning, with strong project management skills.
- Other info: Join a purpose-led team that values ambition, support, and integrity.
The predicted salary is between 36000 - 60000 £ per year.
Key Group is a forward-thinking brand in financial services, focused on helping people unlock a better retirement since 1998. We are proud to support customers and advisers across the later life lending market through our range of specialist brands.
We are looking for a Senior Marketing Executive to join our B2B Learning & Content team, with a strong focus on planning, marketing and delivering events. Events are central to how we engage advisers. You will own delivery of a programme of digital and in-person events across Air and m2l, including three flagship Air events each year, taking them from brief through to post-event follow-up. Alongside events, you will support wider B2B marketing delivery, ensuring campaigns, materials and paid activity are executed to a high standard and on time. This is a hands-on role for someone who is organised, detail-focused and confident managing multiple stakeholders.
What you will be responsible for:
- End-to-end planning and delivery of digital and in-person events across Air and m2l.
- Owning event timelines, logistics, suppliers, speakers and run-of-show planning.
- Creating and coordinating all delegate marketing materials, both digital and physical.
- Managing registrations, attendee communications and post-event follow-up.
- Organising and delivering paid advertising on the Air portal.
- Coordinating delivery of B2B marketing campaigns within an account-based marketing (ABM) approach.
- Working closely with Brand, Acquisition and Nurture teams to ensure joined-up delivery.
- Tracking delivery, reporting on performance and identifying opportunities to improve.
What we are looking for:
- Proven experience delivering B2B marketing campaigns.
- Strong experience planning and delivering events (virtual and/or in-person).
- Excellent project management and organisational skills.
- Confidence working with stakeholders, suppliers and cross-functional teams.
- High attention to detail with a proactive, delivery-focused mindset.
- Experience using CRM systems such as Microsoft Dynamics 365 (or similar).
We look for people who live our values: Ambitious. Supportive. Personal. Integrity-led. Responsive. Expert. If you enjoy delivering standout events, owning projects end-to-end and working in a purpose-led B2B marketing team, we would love to hear from you.
Senior Marketing Executive in Preston employer: Key Group
Contact Detail:
Key Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in Preston
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the financial services sector. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past event planning and marketing campaigns. This will give potential employers a taste of what you can bring to the table, especially for a hands-on role like the Senior Marketing Executive.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are excited about joining our team. Plus, it shows you're proactive and really want to be part of our mission to help people unlock a better retirement.
We think you need these skills to ace Senior Marketing Executive in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your experience in B2B marketing and event planning, and don’t forget to showcase any relevant achievements that align with our values.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about delivering standout events and how your skills can help us engage advisers effectively. Keep it personal and engaging!
Showcase Your Project Management Skills: Since this role requires excellent project management, be sure to include examples of how you've successfully managed multiple stakeholders and delivered projects on time. We love seeing your organisational prowess!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Don’t miss out!
How to prepare for a job interview at Key Group
✨Know Your Events Inside Out
Make sure you’re familiar with the types of events the company runs, especially the flagship Air events. Be ready to discuss how you would approach planning and delivering these events, including logistics and stakeholder management.
✨Showcase Your B2B Marketing Experience
Prepare examples of your previous B2B marketing campaigns. Highlight your role in planning and executing these campaigns, and be specific about the results you achieved. This will demonstrate your capability to deliver high-quality marketing materials and campaigns.
✨Demonstrate Project Management Skills
Be prepared to talk about your project management experience. Discuss tools or methodologies you’ve used to keep projects on track, manage timelines, and coordinate with multiple stakeholders. This is crucial for the hands-on nature of the role.
✨Emphasise Attention to Detail
Since this role requires a high level of detail orientation, share examples where your attention to detail made a significant impact. Whether it’s in event planning or campaign execution, showing that you can spot potential issues before they arise will set you apart.
