At a Glance
- Tasks: Lead CRM development and digital marketing campaigns to engage customers creatively.
- Company: Fast-growing UK business in sustainable outdoor living products.
- Benefits: Competitive salary, supportive team, and opportunities for career progression.
- Other info: Dynamic role with the chance to influence key marketing strategies.
- Why this job: Make a real impact on digital marketing strategy and customer engagement.
- Qualifications: Experience with ODOO, HubSpot, and a strong digital marketing background.
The predicted salary is between 29000 - 35000 £ per year.
Location: Bingley, West Yorkshire / Potential for Hybrid working
Salary: £35,000-£40,000 per annum, depending on experience
THE OPPORTUNITY
We are recruiting on behalf of a fast-growing UK business in the outdoor living sector, renowned for producing sustainable, premium composite products that are stocked and installed nationwide.
This is a fantastic opportunity for a diligent CRM and Digital Marketing Manager to play a pivotal role in shaping automation, digital marketing strategy, and customer engagement processes.
THE ROLE
This is a varied position where you'll take ownership of CRM development, digital marketing campaigns, and marketing automation. The role blends technical expertise with creativity, requiring someone who ideally has experience of both ODOO and HubSpot and a good understanding of digital marketing channels, reporting, and system integrations.
KEY RESPONSIBILITIES
- CRM & Automation (ODOO & HubSpot) - manage pipelines, workflows, automations (including WhatsApp), data integrity, email campaigns, and reporting for the Senior Leadership Team.
- Systems & Integrations - manage Typeform and RingCentral integrations, oversee ticketing systems, and contribute to continuous improvement.
- ERP Systems - support and develop CRM/ERP solutions within ODOO.
- Email Marketing - deliver targeted campaigns, run A/B testing, and use segmentation to improve open rates and engagement.
- Web & SEO - update and maintain WordPress and Shopify websites, apply SEO best practices, and utilise GA4, SEMrush, and Yoast for insight and optimisation.
- Digital Marketing - plan and manage Google Ads and Meta Ads campaigns, oversee social media scheduling, and drive lead generation.
ABOUT YOU
We're looking for someone who:
- Has proven expertise in CRM automation ideally with both ODOO and HubSpot.
- Brings a strong digital marketing background across paid ads, email, and social media.
- Is analytical, detail-focused, and comfortable presenting insights to senior leaders.
- Can manage multiple projects and integrations effectively.
Desirable Skills
- Experience with online marketplaces such as Amazon or B&Q.
- Knowledge of AI tools to streamline processes and improve efficiency.
- Understanding of lead nurturing, segmentation, and account-based marketing.
- Design or creative skills to enhance campaigns.
WHY APPLY?
- Join a fast-growing UK business with a strong market reputation in sustainable outdoor products.
- Take on a central role with real influence over CRM systems and digital marketing strategy.
- Salary of £35,000-£40,000, depending on experience.
- Work within a supportive, ambitious team with opportunities to progress.
Next Steps
If this sounds like the right opportunity for you, apply today with your CV.
Key Appointments UK Ltd will assess your suitability for the role based on the information contained in your CV and application. This includes skills, experience, education, and location.
By applying for this role, you give consent for your CV to be processed by Key Appointments for recruitment purposes. Our full Privacy Policy is available at key-appointments.
CRM and Digital Marketing Manager in Bingley employer: Key Appointments (UK) Ltd
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StudySmarter Expert Advice🤫
We think this is how you could land CRM and Digital Marketing Manager in Bingley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Key Appointments (UK) Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Key Appointments (UK) Ltd are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Key Appointments (UK) Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace CRM and Digital Marketing Manager in Bingley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Key Appointments (UK) Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Key Appointments (UK) Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Key Appointments (UK) Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Key Appointments (UK) Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Key Appointments (UK) Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Key Appointments (UK) Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
