At a Glance
- Tasks: Lead marketing for Palette, driving demand and building the function from scratch.
- Company: Join Kew Reach, a pioneering venture focused on nature-based solutions.
- Benefits: Competitive salary, bonus potential, hybrid working, and direct access to experts.
- Other info: Opportunity to influence strategy and grow within a dynamic, mission-driven team.
- Why this job: Shape impactful marketing strategies for a science-backed product that restores ecosystems.
- Qualifications: 7-10 years in B2B product marketing, strong content creation skills, and digital expertise.
The predicted salary is between 75000 - 75000 £ per year.
About Kew Reach
A better future for people and planet, made possible through the power of a thriving and resilient natural world. Launched in 2024, Kew Reach is a joint venture with the Royal Botanic Gardens Kew, set up to deliver nature-based solutions to restore ecosystems in any setting. We accelerate nature-positive action at scale, grounded in scientific expertise, shaped by creative thinking, and sustained through collaboration.
What We Do
We offer an end-to-end service guided by the Kew Method, spanning baseline assessment, climate-informed design and delivery, species sourcing, long-term monitoring and capacity building, ensuring every project is credible, resilient and delivers measurable nature gain. This spans three Labs: the City Lab, bringing climate-resilient planting and green infrastructure into city and development environments; the Restoration Lab, turning degraded land into resilient, biodiverse ecosystems; and the Infrastructure Lab, delivering nature-based solutions for major capital projects. Capacity building runs through all three, equipping local teams and institutions to sustain nature-positive action after handover.
Behind all of it: 500+ Kew scientists, 400 collaborating institutes across 100 countries, and 260 years of botanical research.
Introducing Palette
Our platform, Palette, brings that same scientific confidence to decisions about planting, biodiversity and habitat. Built around our core climate-resilient tree species-selection tools, we're expanding its capabilities to cover pollinator and habitat analysis, combined biodiversity planning, and tools designed for local-authority use.
The role
We're hiring our first Marketing Lead to drive demand generation for Palette and build the marketing function from the ground up at Kew Reach. You'll shape and run our content, website and marketing outreach, along with the reporting that shows it's working. Accountable for growing Free-tier signups through the website at the lowest defensible cost per qualified signup, using whichever mix of organic content, SEO and paid digital advertising proves most cost-effective in testing. You'll also deliver our webinar and event programme.
Working closely alongside our Business Development Director who leads on client relationships and our consultancy services, you'll drive everything that builds the pipeline and keeps it moving. This is a hands-on role for someone who has run product marketing before, either as an early marketer in a small company or a senior marketer inside a larger one and is now ready to build something of their own.
Marketing runs on two engines, and you will drive both:
- Account-based marketing (sales-assisted). Named-account campaigns into engineering consultancies, top-tier architecture firms and large landscape practices.
- Product-led funnel. Search-led content built on Kew science, SEO and AI-search optimisation, cost-effective paid digital acquisition, lifecycle email and in-product conversion, turning Free-tier signups into paying customers.
What you'll be measured on
Success is judged on commercial outcomes:
- A growing pipeline of ICP-qualified Free signups converting into paying customers, hitting ambitious FY27 funnel targets.
- Marketing measurably sourcing and accelerating the named-account pipeline into architecture, engineering and landscape firms.
- A credible, improving trend in cost per ICP-qualified signup and trial-to-paid conversion, reported monthly alongside the sales pipeline.
About you
You are likely a digitally native B2B marketer with roughly 7 to 10 years of experience, who has owned product marketing in a small company or held a senior marketing role in a larger one. You are equally comfortable writing the content yourself and reporting on the funnel that content feeds.
Essential
- Proven product marketing experience in B2B SaaS in a high growth company, ideally including product-led growth: taking a product to market and owning the funnel that converts it.
- Strong long-form content ability: you can write authoritative, technically credible pieces and turn a complex proposition into a clear message.
- Hands-on expertise with HubSpot (or a comparable marketing automation / CRM platform) with LinkedIn automation and ABM tooling, and with paid digital acquisition (LinkedIn and Google Ads) run on a disciplined test-and-scale budget.
- Domain knowledge or genuine affinity in at least one of design, landscape or ecology, whether through work, study or serious interest.
- A basic scientific grounding, or the background and education to get up to speed quickly on the science we communicate (climate resilience, biodiversity, species selection, BNG).
Nice to have
- Vertical software or built-environment experience, preferred over a generalist brand background.
- Familiarity with Biodiversity Net Gain, NSIPs, or public-sector / G-Cloud procurement.
- Experience marketing to architects, engineers, landscape architects or local authorities.
What we offer
- Salary: Up to £75,000 and a bonus of up to 20%.
- The chance to build a marketing function from scratch on a genuinely differentiated, science-backed product, with the mandate and budget to make it work.
- Direct access to the commercial team and Kew's scientists, and real influence over strategy from day one.
- Hybrid working, with regular time together in our Richmond, London office.
How to apply
Send your CV and a short covering note to gemma.finegold@kewreach.com. We review applications on a rolling basis.
Product Marketing Lead in London employer: Kew REACH
Kew Reach is an exceptional employer, offering a meaningful early-career opportunity for Sales Executives in a dynamic hybrid work environment based in Richmond, London. With a strong focus on mentorship and professional growth, employees are empowered to contribute to impactful nature-based solutions while collaborating with over 500 scientists and a global network of specialists. The company's commitment to sustainability and innovation ensures that team members are part of a mission that truly matters, fostering a culture of learning and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kew REACH and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kew REACH are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kew REACH on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kew REACH. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kew REACH. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kew REACH:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kew REACH’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kew REACH
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kew REACH will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kew REACH, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
