Area Sales Manager

Area Sales Manager – Forklift & Materials Handling Solutions

Location: Milton Keynes/Peterborough/Cambridgeshire

Salary: Competitive base + uncapped commission, company car, and benefits

About the Role

We are seeking a proactive and results-driven Area Sales Manager to cover a defined territory within the forklift and materials handling industry. You will be responsible for generating new business, building long-term customer relationships, and promoting a full range of forklift trucks, warehouse equipment, and related solutions. This is an excellent opportunity to join a well-established business with a strong reputation in the marketplace.

Key Responsibilities

• Proactively identify and win new business opportunities across your region
• Manage and develop existing customer accounts, ensuring repeat business and long-term partnerships
• Promote a wide range of forklifts, warehouse trucks, and tailored handling solutions
• Carry out site visits, equipment demonstrations, and negotiate commercial terms with decision-makers
• Maintain a strong sales pipeline, delivering accurate forecasts and reporting to management
• Work closely with internal support teams to ensure customer requirements are met effectively

About You

• Proven track record in B2B sales within forklift trucks, materials handling, plant hire, or capital equipment
• Strong business development background with a consultative, solution-led sales approach
• Ability to influence and build relationships with stakeholders at all levels
• Target-driven, self-motivated, and comfortable working independently in the field
• Full UK driving licence is essential

What\’s on Offer

• Competitive salary + uncapped commission structure
• Company car, laptop, and mobile phone
• Pension scheme and benefits package
• Ongoing training, product support, and clear progression opportunities

How to Apply

If you are an ambitious sales professional from the forklift, materials handling, or related industry and want to take the next step in your career, we\’d love to hear from you. Apply today with your CV to be considered for this exciting Area Sales Manager opportunity