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- Tasks: Drive brand growth in Europe, focusing on Germany and managing marketing activations.
- Company: Join Kerry Dairy, a leading dairy business with a passion for sustainability and innovation.
- Benefits: Dynamic work environment, opportunities for growth, and a chance to make an impact.
- Why this job: Be part of a fast-paced team that values your ideas and creativity.
- Qualifications: Fluent in English and German, with strong marketing and communication skills.
- Other info: Work in a collaborative culture with talented individuals who care about their work.
The predicted salary is between 36000 - 60000 £ per year.
Requisition ID: 61086
Position Type: FT Permanent
Workplace Arrangement:
About Kerry
Kerry Dairy Ireland is a vertically integrated Dairy Business that encompasses a number of divisions spanning from its Agribusiness (Kerry Dairy Farms) through to Dairy & Nutritional Ingredients & its Dairy Consumer Foods Business. With its strong Dairy heritage, world class sustainability credentials, a deep-rooted connection to its 3000 Farmers & milk suppliers, right through to its portfolio of household favourite Brands, Kerry Dairy are one of the World’s Leading Dairy Businesses, with a Revenue in excess of €1.3bn annually.
The Dairy Consumer Foods division, is home to a number of the UK & Ireland\’s favourite Dairy & Plant Based Brands (Strings & Things; PURE Dairy-Free; Dairygold, Charleville, Golden Cow, Coleraine, Low Low & Attack a Snak). On top of this, we are the largest supplier of Private Label Dairy spreads in the UK & supply all major Retailers in the UK, Ireland as well as parts of mainland Europe.
About the role
We are seeking a dynamic Senior Brand Manager to join our team and drive our brand in Europe (key focus being Germany). The ideal candidate will have a passion for brand management, excellent communication skills, and the ability to work collaboratively across teams.
Working in Brand Management here at Kerry Dairy Consumer Foods will push you to lead execution and in‑market activation from day one. This is a very entrepreneurial environment, so you need to like working at a fast pace. This position is perfect for someone who’s a strategic thinker, hands‑on leader, and digitally‑savvy innovator.
Key responsibilities
Reporting directly into the Head of Core Brands and Business, the Senior Brand Manager will work within a small team cross‑functional team to maximise our potential within Europe.
Germany will be the main focus but there are other markets which will require support too, including France.
- You’ll be responsible for driving the growth of our Cheestrings & Ficello brands to drive competitive advantage, profitable growth, increase in brand value and maximum return on investment for Kerry Dairy Consumer Foods.
- You’ll need to be open minded and flexible, happy to work across a broad range of responsibilities. This will include everything from managing above and below the line activations, working on an NPD and innovation pipeline, briefing and managing external agencies and developing and executing brand plans.
- This role is hands on, giving you the chance to work across the full marketing mix. Key to being successful will be a strong understanding of the German market place and a deep interest in insights of German and French families.
Joining us means working in a fast, agile and ambitious environment, with talented people who really care about what they do.
We’re hungry for new ideas, so we’ll always listen to yours. And because we’re always looking to the future, you’ll find plenty of opportunities to learn and grow. In fact, like our entire business, you’ll never stand still.
Qualifications and skills
- Our ideal candidate will have a strong understanding in Marketing; ideally (but not necessarily!) having worked previously in a Consumer Good business, or similar
- You’ll be fluent in both English and German languages
- You’ll be great at working collaboratively and will ideally have experience in managing third party agencies and/or distributors.
- You’ll have a strong understanding of how to write and implement a brand marketing plan, plus you’ll be comfortable measuring and evaluating campaigns
- You’ll demonstrate strong levels of ownership of projects & drive and determination to deliver results
- You’ll have strong verbal and numerical skills with a great attention to detail
- You’ll have brilliant communication skills; able to build relationships internally and externally that will drive your business forward
- Plus you’ll love food and will be as excited as we are about working for Kerry Dairy Consumer Foods!
It\’s required to be based in Staines office 2 days a week
Whilst experience is important, finding the right person who will live and breathe our Values is something we’re super passionate about.
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Senior Brand Manager Europe - Based in England, fluent in German. employer: Kerry
Contact Detail:
Kerry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Europe - Based in England, fluent in German.
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Kerry or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching Kerry's brands and their market strategies. Show us you’re not just passionate about brand management but also have a solid understanding of the German market and consumer behaviour.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Senior Brand Manager. We want to see your enthusiasm and how you can contribute to our fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Kerry Dairy Consumer Foods.
We think you need these skills to ace Senior Brand Manager Europe - Based in England, fluent in German.
Some tips for your application 🫡
Show Your Passion for Brand Management: When writing your application, let your enthusiasm for brand management shine through. Share specific examples of how you've driven brand growth in the past, especially if you have experience in the consumer goods sector.
Tailor Your Application to Us: Make sure to customise your CV and cover letter to reflect our values and the specifics of the role. Highlight your understanding of the German market and any relevant insights about German and French families that could benefit our brands.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon. We want to see your communication skills in action, so make every word count!
Apply Through Our Website: Don’t forget to submit your application through our official website. This ensures it gets to the right people and helps us keep track of all applications efficiently. Plus, it’s the best way to show you’re serious about joining our team!
How to prepare for a job interview at Kerry
✨Know Your Brands
Before the interview, dive deep into Kerry Dairy's brand portfolio, especially Cheestrings and Ficello. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for brand management and show that you're ready to hit the ground running.
✨Brush Up on Your German
Since fluency in German is a must, practice speaking and writing in German before your interview. Be prepared to discuss your experience in both languages, as this will showcase your communication skills and ability to connect with the German market.
✨Show Your Strategic Thinking
Think of examples from your past experiences where you've successfully implemented brand marketing plans or managed campaigns. Be ready to discuss how you measured their success and what insights you gained, as this will highlight your strategic mindset and results-driven approach.
✨Embrace the Entrepreneurial Spirit
Kerry Dairy values agility and innovation, so come prepared with ideas on how you can contribute to their fast-paced environment. Share any past experiences where you've had to adapt quickly or think outside the box, as this will demonstrate your fit for their dynamic culture.