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- Tasks: Support the launch of a premium butter brand in the US market.
- Company: Join Kerry Dairy, a leading global dairy business with a rich heritage and strong sustainability credentials.
- Benefits: Gain hands-on experience in marketing with potential for remote work and flexible hours.
- Why this job: Be part of an exciting brand launch and contribute to impactful global marketing efforts.
- Qualifications: 3+ years in marketing or project coordination, preferably in consumer brands.
- Other info: Immediate start for a 4-month term; collaborative and fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
About Kerry
Kerry Dairy Ireland is a vertically integrated Dairy Business that encompasses a number of divisions spanning from its Agribusiness (Kerry Dairy Farms) through to Dairy & Nutritional Ingredients & its Dairy Consumer Foods Business. With its strong Dairy heritage, world class sustainability credentials, a deep-rooted connection to its 3000 Farmers & milk suppliers, right through to its portfolio of household favourite Brands, Kerry Dairy are one of the World’s Leading Dairy Businesses, with a Revenue in excess of €1.3bn annually.
The Dairy Consumer Foods division, is home to a number of the UK & Irelands favourite Dairy & Plant Based Brands (Strings & Things; PURE Dairy-Free; Dairygold, Charleville, Golden Cow, Coleraine, Low Low & Attack a Snak). On top of this, we are the largest supplier of Private Label Dairy spreads in the UK & supply all major Retailers in the UK, Ireland as well as parts of mainland Europe.
About the role
We are seeking an enthusiastic and detail-oriented temporary marketing support professional to help execute the go-to-market plan for our US launch of Golden Irish, a premium spreadable butter brand. This role will provide immediate hands-on support to the Head of Strategy and work closely with our International and Site Team to ensure alignment and progress across marketing activities.
This is a unique opportunity to work on a fast-paced brand launch and contribute to a global marketing effort.
Key responsibilities
- Support the execution of Golden Irish’s go-to-market (GTM) strategy in the US.
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Coordinate and communicate with cross-functional, international, and site teams to ensure alignment.
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Collaborate with agencies (creative, design, social etc) in briefing and building relevant plans & activations
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Oversee packaging development and suggested retail pricing (SRP).
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Assist in building and managing digital and social channels for the US market (e.g. Instagram, website).
- Manage project timelines, track progress, and follow up on actions to ensure delivery.
Further Key Responsibilities
- Recommend an appropriate marketing model (localized in the US or managed from the UK).
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Contribute to campaign planning, content creation, and partner activation.
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Provide marketing and administrative support to the Head of Strategy as required.
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Assist with preparation and participation in European and international trade shows.
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Prepare presentations, reports, and updates for internal stakeholders.
Qualifications and skills
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3+ years of marketing or project coordination experience, preferably in a consumer brand or FMCG environment
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Strong organisational and communication skills
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Ability to manage multiple tasks and deadlines in a fast-paced setting
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Experience working across international teams
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Stakeholder management experience
Further qualifications and skills
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Self-starter with a collaborative mindset and attention to detail
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Proficiency in PowerPoint and Excel
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Available to start immediately and commit to the 4-month term
Please note: We do not accept CVs or candidate profiles from recruitment agencies where Kerry terms of business have not been signed. Additionally, we will not consider or agree to payment of any recruiter fee under these circumstances. This also applies to CVs or candidate profiles sent directly to any Kerry Hiring Managers.
Senior Brand Manager employer: Kerry
Contact Detail:
Kerry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with Kerry's brand portfolio and their market positioning. Understanding the nuances of their products, especially Golden Irish, will help you speak confidently about how you can contribute to the go-to-market strategy.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those who have experience in launching products in the US market. This can provide you with insights and connections that may be beneficial during the interview process.
✨Tip Number 3
Prepare to discuss your experience with cross-functional teams and how you've successfully managed projects in fast-paced environments. Highlight specific examples that demonstrate your organisational skills and ability to meet deadlines.
✨Tip Number 4
Showcase your digital marketing knowledge, especially in managing social media channels. Be ready to share ideas on how you would approach building and managing Golden Irish’s online presence in the US market.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and qualifications required for the Senior Brand Manager position. Tailor your application to highlight relevant experiences that align with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing experience, particularly in consumer brands or FMCG environments. Use bullet points to make it easy to read and focus on achievements that demonstrate your organisational and communication skills.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific experiences that showcase your ability to manage multiple tasks and work across international teams, as well as your proficiency in tools like PowerPoint and Excel.
Follow Application Instructions: Make sure to submit your application through the StudySmarter website, following any specific instructions provided in the job listing. Double-check that all documents are included and formatted correctly before hitting 'submit'.
How to prepare for a job interview at Kerry
✨Know the Brand Inside Out
Before your interview, make sure you research Kerry Dairy Ireland and its brands thoroughly. Understand their values, product offerings, and recent marketing campaigns. This will help you demonstrate your genuine interest in the company and how you can contribute to their goals.
✨Showcase Your Project Management Skills
Given the role's focus on coordinating marketing activities, be prepared to discuss your experience in managing multiple projects. Use specific examples to illustrate how you've successfully handled tight deadlines and collaborated with cross-functional teams in the past.
✨Highlight Your Digital Savvy
Since the role involves managing digital and social channels, be ready to talk about your experience with these platforms. Share any successful campaigns you've worked on, and discuss how you would approach building a brand presence for Golden Irish in the US market.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with insightful questions about the company's future plans, the team you'll be working with, and the specifics of the Golden Irish launch. This shows your enthusiasm and helps you gauge if the role is the right fit for you.
