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- Tasks: Drive growth in Kerry’s Foodservice portfolio through strategic marketing and customer engagement.
- Company: Join Kerry, a global leader in taste and nutrition for food and beverage industries.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for personal growth.
- Why this job: Shape the future of food while making a real impact in a dynamic environment.
- Qualifications: Degree in Marketing or related field; experience in food marketing preferred.
- Other info: Collaborative culture with strong career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
The Trade Marketing Manager will be responsible for driving the growth of Kerry’s Foodservice portfolio in the UK & Ireland—primarily Kerrymaid and DaVinci Gourmet—through strategic trade marketing, brand activation, customer engagement and high-impact, insight-led commercial execution.
Key responsibilities:
- Strategic Brand Activation: Lead the execution of the Foodservice commercial and brand strategy in UK&I with a focus on Kerrymaid and DaVinci Gourmet. Tailor and adapt brand concepts, toolkits and activation plans for key accounts to ensure competitiveness and relevance.
- Customer Engagement & Insight Generation: Work closely with sales teams, chefs, baristas and mixologists to build strong distributor and end-customer engagement. Use consumer research, market immersion and trend analysis to generate insights that inform brand positioning and promotional activities.
- Data-Driven Commercial Impact: Build and deliver compelling, insight-led presentations to communicate Kerry’s value proposition and ROI to customers. Monitor trends and competitor activity to identify opportunities, challenges and required actions.
- Effective & Targeted Marketing Investment: Manage the UK&I Foodservice trade marketing budget, allocating investments toward high-impact, measurable activities. Lead tailored customer promotions including catalogue advertising, product applications, recipes, demos and events to drive trial, adoption and loyalty.
- Cross-Functional Collaboration: Collaborate with central Foodservice marketing, category, insights and in-market teams to align strategies and share best practices. Activate digital media (e.g., Instagram, digital brochures) to increase brand visibility and engagement.
Expected Outcomes:
- Accelerated sales growth in the UK&I Foodservice channel, driven by strong activation of Kerrymaid and DaVinci Gourmet.
- Increased customer loyalty, improved market share and enhanced brand equity.
- Stronger, more differentiated positioning within the Foodservice channel.
Qualifications and skills:
- Bachelor’s or Master’s degree in Marketing, Business, Food Science or related field.
- Previous experience in marketing, ideally in the food industry; Foodservice experience strongly preferred.
- Experience in commercial or trade marketing is an advantage.
Core Competencies:
- Strong grounding in marketing fundamentals, brand activation and insight generation.
- Excellent communication skills with the ability to simplify complex information for varied audiences.
- Proven ability to prepare and lead customer meetings with strong planning, structure and follow-through.
- Robust project-management skills with experience managing multiple stakeholders and external agencies.
- Able to quickly absorb new tools, concepts, technologies and market dynamics.
- Collaborative mindset with enthusiasm for working in a multinational, cross-functional team.
- Strong analytical capabilities with the ability to interpret data and communicate insights clearly using charts, graphs and structured storytelling.
- Ability to build trusted relationships across the business with integrity and credibility.
(home office) Trade Marketing Manager - Foodservice in London employer: Kerry
Contact Detail:
Kerry Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (home office) Trade Marketing Manager - Foodservice in London
✨Tip Number 1
Network like a pro! Reach out to people in the foodservice industry, especially those connected to Kerry. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Kerry’s products, especially Kerrymaid and DaVinci Gourmet. Be ready to discuss how your experience aligns with their brand activation strategies and customer engagement efforts.
✨Tip Number 3
Show off your analytical skills! Be prepared to share examples of how you've used data to drive marketing decisions in the past. Highlight your ability to interpret trends and insights that can impact trade marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the Kerry team and making an impact in the foodservice sector.
We think you need these skills to ace (home office) Trade Marketing Manager - Foodservice in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Trade Marketing Manager role. Highlight your experience in food marketing and any relevant projects that showcase your skills in brand activation and customer engagement.
Showcase Your Insights: Use your application to demonstrate your ability to generate insights from data. Mention any specific examples where you've used market research or trend analysis to inform marketing strategies, especially in the foodservice sector.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to explain your achievements and how they relate to the responsibilities of the role. Remember, we want to see your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. This way, your application will be processed more efficiently, and you'll have a better chance of standing out to our hiring team. Don’t miss out on this opportunity!
How to prepare for a job interview at Kerry
✨Know Your Brands Inside Out
Before the interview, dive deep into Kerrymaid and DaVinci Gourmet. Understand their unique selling points, recent campaigns, and how they fit into the foodservice market. This knowledge will help you demonstrate your passion and readiness to drive brand activation.
✨Showcase Your Insight Generation Skills
Prepare examples of how you've used consumer research or market analysis in previous roles. Be ready to discuss specific insights you've generated and how they influenced marketing strategies. This will highlight your analytical capabilities and understanding of customer engagement.
✨Master the Art of Storytelling
When discussing your experiences, use structured storytelling to convey your achievements. Focus on the challenges you faced, the actions you took, and the results you achieved. This approach will make your responses more engaging and memorable for the interviewers.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about working with different teams. Think of examples where you've successfully collaborated with sales, marketing, or external agencies. Highlight your ability to build relationships and work towards common goals, as this is crucial for the Trade Marketing Manager role.
