At a Glance
- Tasks: Lead marketing for iconic brands, driving growth and innovation across multiple markets.
- Company: Join Kerry Dairy Ireland, a leader in sustainable dairy solutions with a vibrant culture.
- Benefits: Enjoy 25 days annual leave, hybrid working, health care, and a matched pension scheme.
- Other info: Be part of an inclusive team that values creativity and diverse perspectives.
- Why this job: Make a real impact on beloved brands while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in FMCG marketing, campaign development, and strong leadership skills required.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an ambitious and commercially minded Marketing Manager to lead the GB & International marketing agenda for some of the UK and Europe’s most loved brands — including our iconic Strings & Things brand (known as Cheestrings / Ficello in Europe). This is a high-impact role with full brand ownership, P&L responsibility, and leadership of a talented team of four. You’ll shape brand strategy, drive growth across multiple markets, and deliver best-in-class marketing that inspires families and retailers alike. Joining us means stepping into a fast-paced, agile and ambitious environment where ideas are welcomed, ownership is encouraged, and development is continuous. This is a hybrid role, home/office based in Staines and requires occasional travel to our partners in London and our sites across the UK & Ireland.
About Kerry Dairy Ireland
Kerry Dairy Ireland is a vertically integrated farm-to-fork business with a very substantial consumer foods presence and a leading nutritional and dairy ingredients division, delivering high-quality dairy solutions with a focus on sustainability and innovation. From partnering with local family farms to producing world-class dairy products, we ensure every step of our value chain reflects our commitment to excellence. With over 50 years’ experience in milk processing, dairy and nutritional technology advancement, and product innovation, we are a key stakeholder in the global food industry and creators of a strong portfolio of market leading dairy brands including Strings & Things (Cheestrings, Yollies and Munch Mix), Attack A Snak, Pure and our new SMUG range, as well as some iconic Irish brands including Dairygold and Golden Cow.
Our dairy comes from some of the world’s richest grazing land and is produced by a network of Irish family farms that have one of the lowest carbon footprints in the world. Through a combination of expertise, innovation, and sustainability, Kerry Dairy Ireland is proud to shape the future of dairy while meeting the diverse needs of our farmers, customers, and communities. Globally, Kerry Dairy Ireland employs over 1,600 dedicated professionals across Ireland, Northern Ireland, the UK, USA, Netherlands, Spain, Germany, and China. In 2024, we achieved a turnover of approximately €1.3 billion, reflecting our commitment to excellence and growth.
What you’ll be doing
- Brand & Commercial Leadership: Own the GB & International brand strategy for Strings & Things, Cheestrings, Ficello, Pure and Attack a Snak. Manage full P&L delivery, driving profitable growth and maximising ROI. Translate brand strategy into compelling annual plans that deliver both commercial and equity objectives. Identify and size growth opportunities across markets, channels and consumer segments.
- Marketing Excellence: Lead the development and execution of full-mix marketing campaigns (ATL, BTL, digital, social, shopper). Partner with media, creative and BTL agencies to deliver breakthrough, insight-led work. Ensure all activations are optimised for performance, brand consistency and commercial impact.
- Innovation & Renovation: Shape a forward-looking innovation and renovation pipeline for our Kids Snacking portfolio. Work closely with the Innovation Lead, Insights, NPD and Category teams to bring new ideas to market. Ensure the roadmap remains fresh, consumer-centric and commercially viable.
- Cross-Functional Collaboration: Partner with Sales, Category, Insights, Supply Chain and Finance to deliver integrated brand plans. Work with GB and International Leadership Teams to align priorities and unlock growth opportunities. Champion consumer understanding across the business.
- People Leadership: Lead, coach and inspire a high-performing team of four (three direct reports). Build marketing capability across the function and foster a culture of creativity, accountability and growth. Create an environment where people feel empowered, supported and energised.
What you can bring to the role
- Strong FMCG marketing experience (consumer goods preferred but not essential).
- Proven track record in full-mix campaign development, including digital and social.
- Demonstrated commercial acumen with experience managing P&Ls.
- Strong people leadership experience — able to inspire, coach and develop talent.
- Excellent communication and stakeholder management skills.
- Experience working with agencies and cross-functional teams.
- A passion for brands, creativity and consumer-led thinking.
- A proactive, entrepreneurial approach — you drive the business as if it were your own.
- A collaborative style that builds strong relationships internally and externally.
- Curiosity, resilience and a hunger to learn, grow and push boundaries.
- A love of food and excitement for working on iconic household brands.
What we can offer
At Kerry Dairy Ireland, we believe in giving talented, curious people the opportunity to make a difference. We work as a team, searching for the best ways to inspire food and nourish life. We are a community of innovators, working across disciplines to solve global food challenges with a fresh approach. We want you to achieve whatever you put your mind to. We also offer:
- 25 days annual leave (excluding bank holidays)
- Hybrid working
- Health Care
- Matched pension scheme
- Benefits platform offering discounts and cashback on major retailers.
In Kerry Dairy Ireland we benefit from the knowledge of our colleagues who bring a diverse range of cultures, backgrounds, lifestyles and experiences. One team fostering an inclusive culture that, above all, inspires food and nourishes life. We are committed to nurturing an environment of positivity and inclusiveness, where everyone can be at their best, both personally and professionally.
Marketing Manager GB & International in Chertsey employer: Kerry
Kerry Dairy Ireland is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation are at the forefront. With a commitment to employee growth, we offer extensive development opportunities, hybrid working arrangements, and a comprehensive benefits package including 25 days of annual leave and a matched pension scheme. Located in Staines, our team thrives on collaboration and empowerment, making it an ideal environment for those passionate about shaping the future of iconic brands in the food industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager GB & International in Chertsey
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets their vision.
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can contribute to their brand strategy. A confident and concise introduction can set the tone for a great conversation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Kerry Dairy Ireland.
We think you need these skills to ace Marketing Manager GB & International in Chertsey
Some tips for your application 🫡
Show Your Passion for Brands:When you're writing your application, let your love for brands shine through! Talk about your favourite products and how you’ve engaged with them. We want to see that you’re not just a marketer, but someone who genuinely cares about the brands you'll be working with.
Tailor Your Experience:Make sure to highlight your relevant experience in FMCG marketing. We’re looking for specific examples of campaigns you've led or contributed to, especially those that show your commercial acumen and creativity. Tailoring your application to reflect our needs will definitely catch our eye!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the heart of your achievements and skills without unnecessary fluff.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Kerry Dairy Ireland!
How to prepare for a job interview at Kerry
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing, like Strings & Things and Cheestrings. Understand their market positioning, target audience, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking during the interview.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your role in developing full-mix strategies, including digital and social media. Use metrics to showcase how your efforts drove growth and engagement, as this aligns perfectly with the P&L responsibility of the role.
✨Emphasise Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated with sales, finance, or supply chain teams in previous roles. This will show that you can navigate complex organisational structures and drive integrated brand plans.
✨Demonstrate Leadership Skills
As a Marketing Manager, you'll lead a team. Prepare to discuss your leadership style and how you've inspired and developed talent in the past. Share specific instances where you fostered creativity and accountability within your team, as this is crucial for building a high-performing environment.
