Marketing Manager GB & International in Staines

We’re looking for an ambitious and commercially minded Marketing Manager to lead the GB & International marketing agenda for some of the UK and Europe’s most loved brands — including our iconic Strings & Things brand (known as Cheestrings / Ficello in Europe). This is a high-impact role with full brand ownership, P&L responsibility, and leadership of a talented team of four. You’ll shape brand strategy, drive growth across multiple markets, and deliver best-in-class marketing that inspires families and retailers alike. Joining us means stepping into a fast-paced, agile and ambitious environment where ideas are welcomed, ownership is encouraged, and development is continuous. This is a hybrid role, home/office based in Staines and requires occasional travel to our partners in London and our sites across the UK & Ireland.

Kerry Dairy Ireland is a vertically integrated farm-to-fork business with a very substantial consumer foods presence and a leading nutritional and dairy ingredients division, delivering high-quality dairy solutions with a focus on sustainability and innovation. From partnering with local family farms to producing world-class dairy products, we ensure every step of our value chain reflects our commitment to excellence.

With over 50 years’ experience in milk processing, dairy and nutritional technology advancement, and product innovation, we are a key stakeholder in the global food industry and creators of a strong portfolio of market leading dairy brands including Strings & Things (Cheestrings, Yollies and Munch Mix), Attack A Snak, Pure and our new SMUG range, as well as some iconic Irish brands including Dairygold and Golden Cow. Our from food, for food culture and deep-rooted connection to our 2,800 milk suppliers differentiates our business and offers captivating opportunities for our customers and consumers.

Our dairy comes from some of the world’s richest grazing land and is produced by a network of Irish family farms that have one of the lowest carbon footprints in the world. Through a combination of expertise, innovation, and sustainability, Kerry Dairy Ireland is proud to shape the future of dairy while meeting the diverse needs of our farmers, customers, and communities.

Globally, Kerry Dairy Ireland employs over 1,600 dedicated professionals across Ireland, Northern Ireland, the UK, USA, Netherlands, Spain, Germany, and China. In 2024, we achieved a turnover of approximately €1.3 billion, reflecting our commitment to excellence and growth.

What you’ll be doing

• Brand & Commercial Leadership: Own the GB & International brand strategy for Strings & Things, Cheestrings, Ficello, Pure and Attack a Snak. Manage full P&L delivery, driving profitable growth and maximising ROI. Translate brand strategy into compelling annual plans that deliver both commercial and equity objectives. Identify and size growth opportunities across markets, channels and consumer segments.
• Marketing Excellence: Lead the development and execution of full-mix marketing campaigns (ATL, BTL, digital, social, shopper). Partner with media, creative and BTL agencies to deliver breakthrough, insight-led work. Ensure all activations are optimised for performance, brand consistency and commercial impact.
• Innovation & Renovation: Shape a forward-looking innovation and renovation pipeline for our Kids Snacking portfolio. Work closely with the Innovation Lead, Insights, NPD and Category teams to bring new ideas to market. Ensure the roadmap remains fresh, consumer-centric and commercially viable.
• Cross-Functional Collaboration: Partner with Sales, Category, Insights, Supply Chain and Finance to deliver integrated brand plans. Work with GB and International Leadership Teams to align priorities and unlock growth opportunities. Champion consumer understanding across the business.
• People Leadership: Lead, coach and inspire a high-performing team of four (three direct reports). Build marketing capability across the function and foster a culture of creativity, accountability and growth. Create an environment where people feel empowered, supported and energised.

What you can bring to the role

• Strong FMCG marketing experience (consumer goods preferred but not essential).
• Proven track record in full-mix campaign development, including digital and social.
• Demonstrated commercial acumen with experience managing P&Ls.
• Strong people leadership experience — able to inspire, coach and develop talent.
• Excellent communication and stakeholder management skills.
• Experience working with agencies and cross-functional teams.
• A passion for brands, creativity and consumer-led thinking.
• A proactive, entrepreneurial approach — you drive the business as if it were your own.
• A collaborative style that builds strong relationships internally and externally.
• Curiosity, resilience and a hunger to learn, grow and push boundaries.
• A love of food and excitement for working on iconic household brands.

What we can offer

• 25 days annual leave (excluding bank holidays)
• Hybrid working
• Health Care
• Matched pension scheme
• Benefits platform offering discounts and cashback on major retailers.

In Kerry Dairy Ireland we benefit from the knowledge of our colleagues who bring a diverse range of cultures, backgrounds, lifestyles and experiences. One team fostering an inclusive culture that, above all, inspires food and nourishes life. One culture where everyone brings their unique perspectives and experiences to help make us better, together. We are committed to nurturing an environment of positivity and inclusiveness, where everyone can be at their best, both personally and professionally.

Our recruitment, selection and assessment process are based on the skills and competencies of the specific roles and based entirely on merit. We are committed to and value Diversity and Inclusion in all recruitment processes within Kerry and do not discriminate based on gender, race, class, economic status, ethnic background, sexual orientation, age, political beliefs, veteran status, marital status or any other protected characteristic.