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- Tasks: As a Product Marketing Manager, you'll craft compelling product stories and support sales initiatives.
- Company: Join Klipboard, a global leader in ERP solutions for the distributive trade.
- Benefits: Enjoy a flexible hybrid work policy with three days in-office and two days remote.
- Why this job: Be part of an innovative team that values creativity and diversity while making a real impact.
- Qualifications: Degree in marketing or business, strong communication skills, and a knack for product understanding required.
- Other info: We encourage applicants from all backgrounds, even if you don't meet every requirement.
The predicted salary is between 36000 - 60000 £ per year.
At Klipboard, we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.
Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade – wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients including wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively.
As product marketing manager (PMM) you will tell the product’s story to the market. The PMM’s job is to understand the product’s value proposition and turn that information into compelling messages for customers, prospects, and internal audiences. It shall create white papers, case studies, benchmarks, brochures all utilised to support the value proposition. You will work closely with other product and marketing teams to support specific new product releases. In addition, you’ll assist with the development of innovative marketing initiatives designed to support the sales team.
Key Responsibilities:- Product marketing for existing solutions
- Create and develop the toolkit available to further support product sales of existing products and ensure updates are made in a timely manner
- Developing user and buyer personas
- Researching the market to learn the competitive environment
- Working with the marketing team to create materials that highlight product features and benefits
- Training the sales teams on articulating the products’ benefits to prospects
- Assist with the creation and delivery of demand creation initiatives to generate awareness of the value propositions across KCS product range
- Work with appropriate teams to develop high-level sales tools (such as case studies, references and white papers or event support for the regional marketing teams)
- Internal announcements to the regional teams to ensure new information is released in a timely manner
- Ensures all new materials and release information are available
- Support New Product releases
- Working from the agreed product release plan, collaborate with the appropriate teams to prepare a range of sales tools in preparation of product launches
- Lead how to develop and write a strong value proposition and articulate why it is beneficial to our target market and potential customers
- Degree educated in marketing, product development or a business-related field
- A blend of marketing finesse, strategic thinking and product understanding
- Strong written and verbal communication skills to effectively convey product value propositions to both internal and external audiences
- Ability to understand technical software products and translate feature sets into value for customers
- Collaboration; work closely with cross-functional teams such as product development, sales, marketing and customer support to align with overall business goals and strategy
- Bring creative ideas for product positioning, messaging and promotional campaigns that stand out in the market
- Proficient in data analysis to measure the success of content strategy, understand customer behaviour and make informed recommendations and decisions
- Ability to quickly grasp and understand the features and benefits of our products to be marketed focusing on unique selling points
- Previous experience in product marketing, especially in a product-focused role
- Familiarity with the ERP industry and the target audience
As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other’s differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognise the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.
If you require any help, adjustments and/or support during the interview and offer process then please advise our TA or HR team. Research shows that women and other underrepresented groups are less likely to apply for a role unless they meet every listed requirement. However, we recognise that skills and experience come in many forms, and we encourage you to apply even if you don’t meet every criterion. If you are passionate about this role and believe you have the right mindset and transferable skills, we would love to hear from you!
Product Marketing Manager / Proposition Manager employer: Kerridge Commercial Systems
Contact Detail:
Kerridge Commercial Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager / Proposition Manager
✨Tip Number 1
Familiarise yourself with Klipboard's products and their unique selling points. Understanding the software solutions they offer will help you articulate their value propositions effectively during discussions.
✨Tip Number 2
Network with current or former employees of Klipboard on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on industry trends related to ERP and SaaS solutions. Being knowledgeable about the competitive landscape will allow you to speak confidently about how Klipboard stands out in the market.
✨Tip Number 4
Prepare to discuss your previous product marketing experiences in detail. Be ready to share specific examples of how you've successfully developed marketing strategies or materials that drove product awareness and sales.
We think you need these skills to ace Product Marketing Manager / Proposition Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight how your skills and experiences align with the key responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your passion for product marketing and how you can contribute to Klipboard's mission. Use specific examples from your past experiences that demonstrate your ability to create compelling marketing materials and support product launches.
Highlight Relevant Experience: In your CV, focus on your previous roles related to product marketing or similar fields. Emphasise your experience in developing value propositions, creating marketing materials, and collaborating with cross-functional teams. Use metrics to showcase your achievements where possible.
Showcase Your Communication Skills: Since strong written and verbal communication skills are crucial for this role, ensure your application is well-written and free of errors. Consider including a brief section in your CV or cover letter that highlights your ability to convey complex information clearly and effectively.
How to prepare for a job interview at Kerridge Commercial Systems
✨Understand the Product's Value Proposition
Before the interview, make sure you have a solid grasp of the product's value proposition. Be prepared to discuss how you would articulate this to potential customers and internal teams, showcasing your understanding of the product's benefits.
✨Showcase Your Marketing Skills
Prepare examples of past marketing initiatives you've led or contributed to, especially those that involved creating sales tools like case studies or brochures. This will demonstrate your ability to support product sales effectively.
✨Research the Competitive Landscape
Familiarise yourself with Klipboard's competitors and the broader ERP industry. Being able to discuss market trends and competitive advantages during the interview will show your strategic thinking and preparedness.
✨Highlight Collaboration Experience
Since the role involves working closely with cross-functional teams, be ready to share experiences where you've successfully collaborated with others, such as product development or sales teams, to achieve common goals.
