Senior Digital Marketing Executive in Leeds

At Klipboard, we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.

RAM, a leading provider of vehicle tracking and field service management solutions, is seeking an experienced Digital Marketing Executive to drive our substantial paid strategy across multiple channels, with a deep focus on PPC. This role presents an exciting opportunity to join a rapidly growing technology company and drive tangible business results.

Klipboard is a global, growing business that embraces AI and emerging technologies to enhance customer outcomes, collaboration, and continuous improvement. We’re looking for people who are curious about or fluid with AI, open to change, and excited to learn how technology can improve the way we work and help our customers.

As our Senior Digital Executive, you'll manage RAM Tracking's paid search/media strategy, optimising campaigns that connect our fleet management solutions with businesses ready to transform their operations. The focus for this role is to fuel the inbound funnel for RAM and generate quality leads for an optimum ROI to fuel the global growth of the group.

• Own our PPC strategy across UK, US, and Canadian markets, managing campaigns that drive qualified leads for our products such as vehicle tracking (RAM Tracking), dash cam solutions (RAM Live) and Job management software.
• Optimise campaign performance through meticulous A/B testing, strategic bid management, and conversion rate optimisation.
• Develop compelling landing pages that convert search traffic into qualified sales opportunities.
• Collaborate with sales teams to understand customer pain points and align campaigns with real business challenges.
• Manage budgets effectively across channels to maximise ROI and lead quality within our £100k monthly global PPC budget.
• Implement advanced attribution models that accurately track campaign performance from click to close.
• Monthly reporting on key metrics including CAC, lead quality scores, and conversion rates at each stage across all channels.

• Conversion obsessed: You know how to optimise campaigns, landing pages, and user journeys to maximise conversion rates.
• Data whiz: A master at making data-informed decisions with strong Excel/data analysis skills.
• Comfortable with complex problem solving: You embrace challenges like multi-market campaign management.
• Naturally curious: You stay abreast of digital marketing trends and technologies.
• Results-driven: You're focused on generating not just leads but qualified opportunities that convert into sales.
• Collaborative: Able to work effectively with sales teams to understand pain points and refine targeting.
• Adaptable: Comfortable working in a fast-paced environment where priorities may shift as the business grows.

• 3+ years of proven experience managing substantial PPC budgets (£20k+ monthly) with demonstrable ROI.
• Experience optimising campaigns for B2B lead generation in competitive markets.
• Strong analytical skills with experience using Google Analytics 4, Tag Manager, and Search Console.
• Advanced knowledge of Google Ads platform, including search, PMAX, display, and remarketing campaigns.
• Experience with Microsoft Advertising and other paid channels.
• Proficiency with SEM tools like SEMrush for keyword research and competitive analysis.
• Experience developing and optimising landing pages for conversion using platforms like Webflow and Duda.
• Understanding of the field service, trade, fleet management or SaaS space (beneficial).
• Experience with marketing automation and CRM platforms, particularly Salesforce and Pardot.
• Knowledge of PPC within multiple geographic markets (UK, US, Canada).

• Competitive salary of £40,000-£45,000 per annum.
• Hybrid working arrangement with 3 days in our Leeds office and 2 days working from home.
• Opportunity to play a key role in shaping the paid strategy during an exciting growth phase.
• Being part of a PE-backed success story with significant investment in product development and market expansion.
• Comprehensive benefits package.
• Focus on professional development.
• Collaborative and innovative work environment with the opportunity to work with highly talented professionals.

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture.