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- Tasks: Lead and grow our UK Online Direct-to-Consumer business with innovative ecommerce strategies.
- Company: Join Kering Beauté, a dynamic new entity in the luxury beauty sector.
- Benefits: Flexible working options, diverse workplace, and opportunities for professional growth.
- Why this job: Make an impact in the luxury beauty industry while driving sustainable growth.
- Qualifications: 3+ years in D2C Ecommerce, preferably with luxury brands; strong analytical skills required.
- Other info: Collaborative environment with a focus on creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Welcome to Kering Beauté. Established in 2023, Kering Beauté aims to create value for the Group and its Houses. Bolstered by its industry-leading team, the entity seeks to support the Group’s Houses to develop their Beauty businesses to become growth drivers. The new entity’s teams place innovation and creativity at the heart of their business model to fashion tomorrow’s Beauty – at once sustainable and responsible.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
About the role: We are looking to appoint an experienced DTC Ecommerce Manager to lead and grow our UK Online Direct-to-Consumer business. This is a hands-on role for an experienced ecommerce professional with a strong luxury trading mindset. You’ll own the performance of our DTC channel, driving sustainable and profitable growth by delivering the customer proposition to new customers.
Sitting within our UK Ecommerce team, this role works closely with the wider UK Team including Marketing, Operations, Finance, E-Retail and Global digital teams. You’ll also manage and develop an Ecommerce Executive, helping to build capability and ensure smooth day-to-day execution. This role reports directly to the Head of Ecommerce and is ideal for someone who combines commercial sharpness, strategic thinking, and a growth mindset, that enjoys working cross-functionally to deliver shared regional goals.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES- Ecommerce Strategy & Trading: Own and deliver the ecommerce strategy for the UK DTC business. Plan and manage the ecommerce trading calendar, ensuring activity aligns with brand and commercial priorities. Monitor performance, reporting on key KPIs and translating data into clear insights and actionable recommendations. Drive customer acquisition through premium value propositions via digital marketing channels (PPC, Paid Social, Affiliates etc). Embed a test-and-learn mindset across trading, onsite, and acquisition activity.
- Website & CRO: Continually refine the onsite experience using data driven results ensuring a seamless, mobile-first customer experience that reflects the brand and drives conversion. Act as the ecommerce lead for our Shopify site, identifying opportunities to improve UX and conversion. Suggest and help prioritise onsite improvements, working closely with internal teams and external development agencies.
- Digital Agency Management: Manage the Performance Marketing agency to ensure activity supports trading priorities and brand positioning. Oversee Affiliates activity, ensuring partners align with a luxury environment. Confidently analyse and challenge performance results, and guide agencies with clear commercial direction.
- Ecommerce Operations: Forecast ecommerce demand and work closely with operations and warehouse teams. Monitor stock levels and product performance to inform trading decisions. Oversee ecommerce operational considerations including order flow management and fulfilment performance.
- 3+ years’ experience in D2C Ecommerce preferably with a luxury or premium DTC brand.
- A degree in Ecommerce/Digital Marketing related degree.
- Comfortable working with Shopify and analytical platforms such as GA4 and Power BI.
- Confident managing agencies and interpreting performance data.
- Customer-centric, analytically strong, and solutions focused.
- A proactive communicator who is approachable and enjoys working cross functionally.
This role is London Office based (EC1) at least three days per week with flexibility to work from home - one - two days per week. Role includes travel across the UK and Ireland.
DTC Ecommerce Manager in England employer: Kering
Contact Detail:
Kering Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Ecommerce Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out as someone who truly fits into their team.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, use specific metrics and achievements to demonstrate how you've driven growth in previous roles. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Kering Beauté.
We think you need these skills to ace DTC Ecommerce Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the DTC Ecommerce Manager role. Highlight your experience in ecommerce, especially with luxury brands, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for ecommerce and how your skills can contribute to Kering Beauté's mission. Be sure to mention specific examples of your past successes in driving growth.
Showcase Your Analytical Skills: Since this role requires strong analytical abilities, make sure to include examples of how you've used data to drive decisions in your previous roles. Mention any tools you're familiar with, like GA4 or Power BI, to show you're up to speed.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Kering
✨Know Your Ecommerce Stuff
Make sure you brush up on your knowledge of DTC ecommerce, especially in the luxury sector. Be ready to discuss your experience with platforms like Shopify and how you've used data analytics tools like GA4 to drive performance.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to developing and executing ecommerce strategies. Think of specific examples where you've successfully driven customer acquisition or improved conversion rates, and be ready to share those insights.
✨Be Data-Driven
Since this role involves monitoring KPIs and translating data into actionable recommendations, come prepared with examples of how you've used data to inform your decisions. Highlight any experience you have with reporting and analysis.
✨Emphasise Cross-Functional Collaboration
This position requires working closely with various teams. Be ready to discuss how you've effectively collaborated with marketing, operations, and other departments in the past. Show that you're a proactive communicator who thrives in a team environment.