At a Glance
- Tasks: Drive digital growth, optimise customer journeys, and manage performance marketing strategies.
- Company: Join KERB, a vibrant company in Shoreditch, London, focused on innovative marketing.
- Benefits: Enjoy a competitive salary, generous discounts, and 25 days holiday.
- Other info: Be part of a growing team with opportunities for personal and professional development.
- Why this job: Make a real impact on customer engagement and retention in a dynamic environment.
- Qualifications: Strong digital marketing experience with CRM, SEO, and paid media skills.
The predicted salary is between 50000 - 55000 € per year.
As the Digital Marketing Manager at KERB, you will own and drive our digital growth engine, performance platforms and marketing technology stack. You will build the infrastructure that powers customer acquisition and retention, creating seamless pathways from discovery through booking and beyond. Your domain spans CRM and web experience, SEO and paid media, reporting and platform integration. You are not just managing systems; you are ensuring customers find KERB effortlessly, move smoothly through their journey, stay engaged, and return time and again.
What you will be doing:
- CRM & customer lifecycle
- Own CRM strategy and execution
- Build lifecycle journeys to improve retention, repeat visitation and customer value
- Develop segmentation, automation and database growth strategies
- Optimise email, push and customer communication performance
- Web, SEO & booking funnel optimisation
- Own website performance, structure and customer journeys across all KERB sites
- Improve discoverability and organic traffic through SEO strategy and technical optimisation
- Take ownership of the digital booking and enquiry funnel, improving conversion rates across venue bookings, event enquiries and catering/B2B leads
- Implement tracking and reporting to identify friction points and improvement opportunities
- Work cross-functionally to improve booking UX and conversion pathways
- Performance marketing
- Manage paid media strategy and execution across digital performance channels
- Brief and manage performance agencies in partnership with Head of Marketing
- Optimise campaigns based on audience insights, funnel performance and ROI
- Ensure performance activity aligns with commercial priorities and campaign messaging
- Martech & reporting ownership
- Own and develop KERB’s marketing technology stack and integrations
- Ensure tools connect effectively across CRM, web, analytics and paid platforms
- Build reporting frameworks that provide clear insights for leadership and teams
- Act as the internal expert on marketing data, tracking and attribution
- Loyalty & gift card rollout
- Lead implementation of selected gift card and loyalty platforms
- Define launch plan, customer journeys and internal processes
- Ensure programmes drive measurable revenue, retention and customer engagement impact
What you will bring to KERB:
- Strong digital marketing experience across CRM, web, SEO and paid media
- Proven ability managing marketing technology stacks and integrations
- Experience improving conversion funnels and customer lifecycle performance
- Experience implementing loyalty or customer programmes highly desirable
- Analytical and data-driven with strong reporting skills
- Comfortable managing agencies while remaining hands-on
- Experience in hospitality, leisure, retail or consumer-facing businesses preferred
- Self-starter who enjoys building structure and capability in a growing organisation
What you will get by joining KERB:
- Generous F&B discount across KERB food and drinks
- 25 days holiday (excluding bank holidays)
Digital Marketing Manager in London employer: KERB
At KERB, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of Shoreditch, London. As a Digital Marketing Manager, you'll not only lead innovative marketing strategies but also benefit from generous perks like a substantial F&B discount and 25 days of holiday. We are committed to your professional growth, providing opportunities to enhance your skills in a dynamic environment that values creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the digital marketing space, especially those who work at KERB or similar companies. Attend industry events, webinars, and meetups to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your expertise in CRM, SEO, and performance marketing. This not only demonstrates your capabilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by researching KERB’s current digital strategies. Be ready to discuss how you can enhance their customer acquisition and retention efforts. Tailor your answers to show you understand their goals and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the KERB team and are proactive about your job search.
We think you need these skills to ace Digital Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with CRM, SEO, and performance marketing. We want to see how your skills align with what KERB is looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can drive growth at KERB. Be sure to mention specific achievements that relate to the job description.
Showcase Your Analytical Skills:Since this role involves a lot of data and reporting, make sure to showcase your analytical skills in your application. Share examples of how you've used data to improve marketing strategies or conversion rates in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us!
How to prepare for a job interview at KERB
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing knowledge, especially in areas like CRM, SEO, and paid media. Be ready to discuss specific strategies you've implemented in the past and how they drove results. This will show that you're not just familiar with the concepts but have practical experience.
✨Showcase Your Analytical Skills
Since the role requires strong analytical abilities, prepare to talk about how you've used data to optimise campaigns or improve customer journeys. Bring examples of reports you've created or insights you've derived from data that led to actionable changes.
✨Demonstrate Your Project Management Skills
This position involves managing multiple projects simultaneously, so be prepared to discuss how you prioritise tasks and manage your time effectively. Share examples of how you've successfully led projects, particularly those involving cross-functional teams.
✨Engage with KERB's Brand and Values
Research KERB’s brand, values, and recent marketing initiatives. Show genuine enthusiasm for their mission and be ready to suggest ideas on how you could contribute to their digital growth. This will demonstrate your commitment and fit for the company culture.
