At a Glance
- Tasks: Drive digital growth and optimise customer journeys across CRM, SEO, and paid media.
- Company: Join KERB, a vibrant company in Shoreditch, London, focused on inclusivity and innovation.
- Benefits: Enjoy generous discounts, 25 days holiday, health plans, and a supportive work environment.
- Other info: Be part of a diverse team that values your unique background and contributions.
- Why this job: Make a real impact on customer engagement and retention in a dynamic marketing role.
- Qualifications: Strong digital marketing experience and a passion for data-driven strategies.
The predicted salary is between 50000 - 55000 € per year.
As the Digital Marketing Manager at KERB, you will own and drive our digital growth engine, performance platforms and marketing technology stack. You will build the infrastructure that powers customer acquisition and retention, creating seamless pathways from discovery through booking and beyond. Your domain spans CRM and web experience, SEO and paid media, reporting and platform integration. You are not just managing systems; you are ensuring customers find KERB effortlessly, move smoothly through their journey, stay engaged, and return time and again.
What you will be doing
- CRM & customer lifecycle
- Own CRM strategy and execution
- Build lifecycle journeys to improve retention, repeat visitation and customer value
- Develop segmentation, automation and database growth strategies
- Optimise email, push and customer communication performance
- Web, SEO & booking funnel optimisation
- Own website performance, structure and customer journeys across all KERB sites
- Improve discoverability and organic traffic through SEO strategy and technical optimisation
- Take ownership of the digital booking and enquiry funnel, improving conversion rates across venue bookings, event enquiries and catering/B2B leads
- Implement tracking and reporting to identify friction points and improvement opportunities
- Work cross-functionally to improve booking UX and conversion pathways
- Performance marketing
- Manage paid media strategy and execution across digital performance channels
- Brief and manage performance agencies in partnership with Head of Marketing
- Optimise campaigns based on audience insights, funnel performance and ROI
- Ensure performance activity aligns with commercial priorities and campaign messaging
- Martech & reporting ownership
- Own and develop KERB’s marketing technology stack and integrations
- Ensure tools connect effectively across CRM, web, analytics and paid platforms
- Build reporting frameworks that provide clear insights for leadership and teams
- Act as the internal expert on marketing data, tracking and attribution
- Loyalty & gift card rollout
- Lead implementation of selected gift card and loyalty platforms
- Define launch plan, customer journeys and internal processes
- Ensure programmes drive measurable revenue, retention and customer engagement impact
What you will bring to KERB
- Strong digital marketing experience across CRM, web, SEO and paid media
- Proven ability managing marketing technology stacks and integrations
- Experience improving conversion funnels and customer lifecycle performance
- Experience implementing loyalty or customer programmes highly desirable
- Analytical and data-driven with strong reporting skills
- Comfortable managing agencies while remaining hands-on
- Experience in hospitality, leisure, retail or consumer-facing businesses preferred
- Self-starter who enjoys building structure and capability in a growing organisation
What you will get by joining KERB
- Generous F&B discount across KERB food and drinks
- 25 days holiday (excluding bank holidays) + birthday day off
- Health Cash Plan (BHSF)
- Personal Wellbeing Allowance (Juno)
- CODE App Membership
- Private Medical Insurance (Vitality)
- Employee Assistance Program (EAP)
- Cycle To Work scheme
- Annual season ticket loan
- Enhanced maternity/paternity/adoption leave after 2 years
- A London Living Wage and Disability Confident Committed employer
- A Best Companies accredited employer
Diversity & Inclusion
As part of our values, we are dedicated to fostering a culture of inclusivity at KERB. We actively celebrate our teams’ different abilities, sexual orientation, race, ethnicity, faith, and gender. Everyone, from any background, is welcome and supported in their development at all stages in their journey with us. Applicants are encouraged to share with our People Team any accommodations or reasonable adjustments required during the recruitment process.
Digital Marketing Manager employer: KERB
At KERB, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of Shoreditch, London. As a Digital Marketing Manager, you'll benefit from generous perks including a comprehensive health cash plan, 25 days of holiday plus your birthday off, and a commitment to diversity and inclusion that ensures every team member feels valued and supported. With ample opportunities for professional growth and a focus on employee wellbeing, KERB is dedicated to fostering a rewarding environment where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your digital marketing projects, especially those related to CRM, SEO, and performance marketing. This gives you a chance to demonstrate your expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching KERB and understanding their digital marketing strategies. Be ready to discuss how you can improve their customer acquisition and retention efforts using your experience with marketing technology stacks.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the KERB team and contributing to their growth.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with CRM, SEO, and performance marketing, and don’t forget to showcase any relevant achievements that align with what we’re looking for at KERB.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your skills can help drive KERB’s growth. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since we’re all about data-driven decisions, make sure to include examples of how you’ve used analytics to improve marketing strategies in the past. We love seeing numbers that back up your success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the KERB team!
How to prepare for a job interview at KERB
✨Know Your Digital Marketing Inside Out
Make sure you brush up on all aspects of digital marketing, especially CRM, SEO, and paid media. Be ready to discuss specific strategies you've implemented in the past and how they drove customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and reporting. Bring examples of how you've used analytics to optimise campaigns or improve conversion rates, as this will demonstrate your ability to drive performance.
✨Understand KERB's Customer Journey
Familiarise yourself with KERB’s customer journey from discovery to booking. Think about how you would enhance this experience and be ready to share your ideas during the interview. This shows you're proactive and aligned with their goals.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to digital marketing. Prepare scenarios where you've successfully managed projects or improved processes, particularly in a hospitality or consumer-facing context.
