Head of Events in Birmingham

Head of Events in Birmingham

Birmingham Full-Time 45000 - 50000 £ / year (est.) No working from home possible
KERB Food Ltd

At a Glance

  • Tasks: Lead and oversee events at top venues, driving growth and client satisfaction.
  • Company: KERB, a dynamic player in the food and hospitality industry.
  • Benefits: Generous discounts, 25 days holiday, private medical insurance, and more.
  • Other info: Join a supportive team with excellent career growth opportunities.
  • Why this job: Make a real impact in a strategic role with exciting venues and events.
  • Qualifications: Proven experience in operations or business development within hospitality.

The predicted salary is between 45000 - 50000 £ per year.

Head of Events

Department

Operations

Employment Type

Permanent - Full Time

Location

West Midlands

Reporting To

Tom Moffat

Compensation

  • Description
  • As KERB continues to expand its Midlands portfolio, we are seeking a
  • Head of Events to oversee our flagship venues –

Aston Villa FC, Leicester Tigers, and the NEC, Birmingham .

This is a senior, strategic role, focusing on portfolio oversight, client relationship management, and business growth .

You will work closely with Venue Operations Managers and Coordinators to ensure exceptional delivery across all events, while also identifying new opportunities to expand KERB’s presence in the region.

You will act as the key point of contact for venue partners and corporate clients, ensuring their needs are met and relationships are strengthened.

You’ll also drive revenue growth through new business development, partnership expansion, and innovative hospitality solutions.

This is a high-impact role for an experienced leader with a strong commercial mindset, excellent stakeholder management skills, and a passion for the food and hospitality industry.

  • What you'll be doing
  • Lead KERB's Midlands portfolio, acting as the senior representative across venues, clients, and partners.
  • Own site P&Ls, budgets, and commercial performance, ensuring revenue and profitability targets are met.
  • Build and maintain strong client and venue relationships to drive satisfaction, retention, and growth.
  • Support and develop Operations Managers to deliver exceptional events and hospitality experiences.
  • Identify and secure new business opportunities, partnerships, and venue growth across the region.
  • Collaborate with Commercial and Operations teams to maximise revenue and improve performance.
  • Ensure operational excellence, compliance, and consistent standards across all sites.
  • Drive continuous improvement across event delivery, trader experience, and operational processes.
  • Lead, coach, and inspire regional teams, fostering a high-performance and inclusive culture.
  • Set and monitor KPIs, reporting on regional performance and supporting strategic business objectives.
  • What you'll bring to KERB
  • Proven experience in a senior operations, account management, or business development role within hospitality, events, or food & drink.
  • Strong commercial awareness, with experience managing budgets and delivering revenue growth.
  • A track record of successfully managing multiple sites, venues, or client accounts.
  • Excellent relationship-building skills, with the ability to influence and engage a wide range of stakeholders.
  • A strategic and solutions-focused mindset, with strong decision-making abilities.
  • Proven leadership experience, with a passion for developing and motivating high-performing teams.
  • Outstanding communication, presentation, and negotiation skills.
  • A hands-on understanding of event operations and food & beverage environments.
  • Flexibility to travel regularly across the Midlands and support events as required.
  • Desired but not essential
  • Experience working with independent food traders, street food markets, or similar concepts.
  • Knowledge of stadia, exhibitions, or large-scale live event operations.
  • Familiarity with EPOS systems, particularly Good Till.
  • What you'll get by joining KERB
  • Generous discount off all KERB food & drink
  • 25 days holiday (excluding bank holidays) + birthday day off
  • Private Medical Insurance (Medicash)
  • Class Pass
  • Employee Assistance Program (EAP)
  • Cycle To Work scheme
  • Annual season ticket loan
  • Enhanced maternity / paternity / adoption leave after 2 years
  • Disability Confident employer
  • Best Companies accredited employer
  • #J-18808-Ljbffr

Head of Events in Birmingham employer: KERB Food Ltd

KERB is an exceptional employer that prioritises employee growth and well-being, offering a vibrant work culture in the heart of the West Midlands. With a focus on innovation in the food and hospitality industry, employees benefit from generous perks such as 25 days holiday, private medical insurance, and opportunities for professional development. Join a team that values collaboration and excellence, while making a meaningful impact across flagship venues like Aston Villa FC and the NEC.

KERB Food Ltd

Contact Details:

KERB Food Ltd Recruitment Team

We think you need these skills to ace Head of Events in Birmingham

Client Relationship Management
Business Development
Budget Management
Revenue Growth
Stakeholder Management
Leadership
Event Operations