B2B SaaS Growth Marketing Manager (Mid-Senior, Remote) in City of London

We are looking for a Growth Marketing Manager with solid B2B SaaS experience, who can take ownership of both strategy and execution. You will drive scalable, measurable demand generation, improve funnel conversion, and optimize acquisition channels. You will work cross-functionally with product, sales, customer/partner success, and analytics to deliver growth metrics (leads, pipeline, revenue retention, expansion).

About Us: Keragon is a HIPAA-compliant, no-code automation platform revolutionizing healthcare operations. We empower healthcare organizations to seamlessly connect diverse systems and automate tasks like appointment scheduling, patient intake, and billing—eliminating the need for coding. Backed by leading U.S. investors and driven by a team of 2nd-time entrepreneurs and product experts, our mission is to democratize the automation of healthcare workflows. As we experience rapid growth, we’re expanding our team with top talent to help us achieve this vision.

Key Responsibilities:

• Define, plan and execute growth strategies across the user acquisition funnel (awareness → free trial or demo → customer), targeting B2B buyers.
• Own and optimize multiple paid & organic channels: e.g., content marketing, SEO, paid search (Google, Bing), paid social (LinkedIn, Facebook), ABM, referrals, partnerships.
• Set growth targets (leads, MQLs, SQLs, PQLs, trial conversion, demo conversion, revenue growth), monitor performance, run marketing experiments to improve conversion and reduce acquisition costs.
• Develop, test, and refine messaging, positioning and value propositions based on customer insights, competitive intelligence, and market research.
• Work with product and engineering to improve onboarding, activation, retention metrics; own lifecycle marketing (email / drip campaigns, customer journeys, re-activation) to maximize LTV.
• Own or collaborate (with external stakeholders) on content strategy: blogs, whitepapers, case studies, webinars, etc., to build thought leadership, drive SEO, and generate leads.
• Collaborate closely with Sales to define ideal customer profiles, create account-based marketing programs, support lead handover process, and ensure marketing contributes meaningfully to pipeline and revenue.
• Track, measure, and report on key metrics (CAC, LTV, churn, MRR expansion, activation, retention) and provide insights / recommendations; use analytics tools and dashboards.
• Budget management: propose, manage and optimize budgets; ensure ROI on marketing spend.

What You'll Achieve (KPIs / Success Metrics):

• Increase qualified leads / opportunities by X% in first 6-12 months.
• Reduce cost per acquisition by Y% across major channels.
• Improve conversion rates at key funnel stages (visit → trial, trial → paid) by Z%.
• Increase retention / reduce churn by A% through onboarding & lifecycle marketing improvements.
• Increase expansion / upsell revenues from existing clients.

Requirements:

• Experience: 3-5+ years in B2B SaaS growth/demand generation/performance marketing roles (or similar) with proven results.
• Ownership mindset: You can take ideas to completion. Comfortable operating with limited supervision, able to define roadmap, own projects from A → Z.
• Data-driven & analytical: Comfortable with setting up & interpreting experiments, using analytics tools (e.g., Google Analytics, BI tools, Mixpanel/Amplitude/Segment), A/B testing, cohorts, funnel metrics.
• Hands-on: While you can develop strategy, you are also willing to roll up your sleeves – setting up campaigns, optimizing ad spend, writing copy, tweaking landing pages etc.
• Excellent communicator: Able to distill complex ideas; good copywriting skills; comfortable working cross-functionally (sales, product, customer success) in English.
• Growth mindset & curiosity: You stay up to date with SaaS marketing trends, new channels, tools; you test, learn, iterate, and invest in continuous improvement.
• Tools & tech savvy: Experience with marketing automation (e.g., HubSpot, Pardot, Marketo), CRM (Salesforce, HubSpot), ad platforms, SEO tools, analytics platforms.

Benefits:

• High influence/impact: You will have real ownership over growth channels, strategy and cutting-edge marketing initiatives in a rapidly growing industry.
• Fast growth & scaling: Chance to shape how Keragon scales, and to grow with the company.
• Collaborative, cross-functional team: Agile & supportive environment.
• Opportunity for career growth: From this role, possibilities to grow into Head of Growth, Marketing Leadership, etc.
• Compensation: Above-market salary, stock options, remote flexibility, benefits package.

Keragon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.