At a Glance
- Tasks: Drive marketing strategies and shape brand stories across diverse e-commerce channels.
- Company: Fast-growing e-commerce powerhouse with a dynamic and creative culture.
- Benefits: Opportunity for significant impact, growth, and exposure to major sales channels.
- Other info: Fast-paced environment with no corporate red tape and genuine career progression.
- Why this job: Join a collaborative team where your ideas are valued and results are measurable.
- Qualifications: 7-10 years in marketing, strong project management, and e-commerce experience required.
The predicted salary is between 50000 - 60000 £ per year.
Reporting to: Creative Director
Keplin Group is a fast‑growing, multi‑brand e‑commerce powerhouse with a diverse portfolio spanning home, garden, kitchen, fitness, travel, toys and beyond.
We move fast, think commercially and build brands that people actually want to buy from across Shopify, Amazon, Tik Tok Shop and our own D2C channels.
With 11+ brands and a team that thrives on ambition, creativity and results, there's never a dull moment.
We're looking for a marketer who is hungry to make their mark, shape brand stories and drive real commercial impact across an exciting portfolio.
If you're ready to step into a role where your ideas actually get heard, your work gets seen and your impact gets measured, this is it.
Reporting directly to the Creative Director, you will take ownership of coordinating and delivering marketing activity across the Keplin Group portfolio.
This is a hands‑on role – part strategist, part executor – built for someone who thrills in a fast‑paced e‑commerce environment and wants to see the direct results of their work.
You will be central to developing brand presence, driving customer acquisition and retention, growing organic social channels and sharpening CRM and email performance.
You will work closely with the social media, copywriting, SEO and project management teams across the business.
- Marketing Strategy & Brand Development
- Support development and execution of marketing strategies across multiple brands
- Work closely with the Creative Director to deliver brand‑building initiatives and commercial campaigns
- Ensure brand consistency across all customer touchpoints and marketing channels
- Coordinate seasonal campaigns, product launches and promotional activity
- Identify opportunities to strengthen brand awareness and market positioning
- Lead the planning and execution of email marketing campaigns across the business
- Build and optimise customer journeys, automated email flows and retention campaigns
- Develop strategies to increase customer engagement, repeat purchases and lifetime value
- Segment audiences and personalise communications to improve performance
- Analyse campaign performance and implement continuous improvements
- Support the development and implementation of a customer loyalty and rewards programme
- Support growth of organic social media channels across multiple brands
- Work with the social media team to develop content plans and campaign strategies
- Identify opportunities to increase engagement, community growth and brand visibility
- Coordinate content creation with internal and external creative teams
- Ensure content aligns with wider marketing objectives and brand guidelines
- Support marketing initiatives across Shopify, Amazon and Tik Tok Shop
- Collaborate with SEO specialists to improve organic search visibility and website performance
- Coordinate blog content, landing pages and supporting marketing materials
- Work alongside copywriters and designers to create compelling customer‑facing content
- Support digital campaigns and promotional activity across key sales channels
- Identify opportunities for PR coverage, influencer partnerships and brand collaborations
- Assist with media outreach and relationship management
- Support the planning and execution of trade shows, events and brand activations
- Coordinate marketing support materials for exhibitions, launches and promotional events
- Coordinate marketing activity across internal teams and external partners
- Manage campaign timelines and ensure projects are delivered on schedule
- Help prioritise workloads and ensure marketing initiatives are executed efficiently
- Contribute to the ongoing development and improvement of marketing processes
- Monitor and report on marketing performance across channels
- Track key metrics including customer acquisition, retention, engagement and campaign effectiveness
- Provide regular reporting and recommendations to senior management
- Use data and customer insights to inform future marketing activity and decision‑making
Qualifications
- Degree in Marketing, Business, Communications or a related discipline – or demonstrable equivalent experience
- 7–10 years of experience in a marketing, brand or digital marketing role
- Experience within e‑commerce, retail, consumer goods or D2C businesses
- Strong understanding of CRM and email marketing principles
- Experience planning and delivering campaigns across multiple channels
- Excellent organisational and project management skills
- Strong communication and stakeholder management abilities
- Commercially focused with strong analytical skills
- Ability to manage multiple projects and priorities simultaneously
- Experience with Shopify, Amazon Seller Central and Tik Tok Shop
- Experience with CRM and email platforms – Klaviyo, Mailchimp or similar
- Knowledge of customer retention and loyalty programme development
- Experience working alongside SEO specialists and content teams
- Familiarity with Figma and collaborating with creative teams
- Experience with PR, influencer marketing or event management
- Understanding of performance marketing and digital advertising channels
Benefits & Opportunities
- Work across a diverse portfolio of growing consumer brands across multiple sectors and audiences
- Real opportunity to make a significant impact within a fast‑moving e‑commerce business
- Exposure to every major sales channel – Shopify, Amazon and Tik Tok Shop
- Collaborative and entrepreneurial working environment – no corporate red tape
- Genuine opportunity for growth and progression as the business continues to expand
Sound like you? We’d love to hear from you. Apply now or share with someone who would be perfect for the role.
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Keplin Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Keplin Group Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Keplin Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Keplin Group Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Keplin Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Keplin Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Keplin Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Keplin Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Keplin Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Keplin Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
