At a Glance
- Tasks: Manage and optimise digital marketing campaigns across various platforms.
- Company: Join a dynamic team at Kepler, a leader in engineered marketing.
- Benefits: Enjoy 25 days annual leave, healthcare plans, and flexible working options.
- Other info: Be part of a close-knit team with great career growth opportunities.
- Why this job: Make a real impact on client success while developing your skills in a supportive environment.
- Qualifications: 1-2+ years in digital media, strong analytical skills, and excellent communication.
The predicted salary is between 33000 - 33000 £ per year.
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers.
We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media.
Overview
The Strategy & Activation team is the main interface between our clients and the rest of the business.
We are not only responsible for building great relationships with our clients and delivering award‑winning digital campaigns, we are also accountable for the growth and development of our client’s businesses.
Whether that involves being first to market with new digital channels, supporting measurement journeys, providing innovative optimisation solutions or educational workshops, we pride ourselves on the strong client partnerships built.
We are currently looking for a
Senior Analyst to join the team and become part of our close‑knit family of passionate Activators.
Role Overview
The Senior Analyst plays a key role within the Strategy & Activation team.
Reporting into the Manager or Senior Manager, the Senior Analyst is responsible for both the management of your clients day‑to‑day campaign based requests as well as campaign planning, set‑up, optimisation and reporting.
You will be encouraged to contribute suggestions on how to deliver improvements in efficiency across the business.
You will also deputise for the Manager when needed and support with the training of more junior members of the team.
About The Role
- Manage and own campaigns across multiple channels and platforms, optimising tactics and strategies to produce the best possible performance.
- Create media plans which demonstrate knowledge of your client account(s) and provide new testing ideas for further opportunities.
- Manage all operational work to launch a campaign from planning to set‑up to reporting.
- Own campaign execution & QA within the buying platforms, proactively troubleshooting issues as they arise.
- Optimise campaign performance against forecasts, driving results for continued improvement and providing new ideas and solutions.
- Produce weekly client reports with a summary and insights of campaign performance and learnings, explaining actions taken and the impact on the campaign.
- Manage day‑to‑day contact with clients (calls and/or face‑to‑face) to ensure campaign planning and management is in‑line with client expectations, providing feedback and data‑driven recommendations on how to achieve the best performance.
- Own the performance part of weekly calls, providing additional detail and background when needed.
- Train and coach Analysts to develop and grow within the team.
- Desired Experience And Skills
- 1‑2+ years of hands‑on platform experience, specifically in either paid search or paid social, with additional experience across programmatic display or video being a plus.
- A proven passion for digital media/advertising & technology.
- Excellent communication and presentation skills with strong ability to create and build relationships.
- Experience in client and account management.
- Ability to multitask with great attention to detail.
- Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies.
- Enjoyment when working as part of a team.
- Salary
Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success.
We aim to offer competitive direct compensation that demonstrates the value we place on our employees and their well‑being.
Our salary banding for this role starts at £33,000 per annum.
Benefits
- 25 days annual leave, increasing to 28 days after 3 years. Option to buy additional annual leave allowance up to 30 per year.
- Healthcare cash plan.
- Monthly Wellness Allowance.
- Ride to work cycle scheme.
- Season ticket loan scheme.
- ‘Work from Anywhere’ (WFA) for up to 4 weeks per year.
- Hybrid working 3 days onsite and 2 days remote per week.
- Flexible working with start and finish times between 8am‑10am, and 4:30pm‑6:30pm.
- Company pension contributions.
- Enhanced parental leave policies.
- Annual tuition budgets for out of work study.
- Mobile phone, home broadband reimbursements.
- Working from home equipment budget.
- Weekly free breakfast, fruit and drinks.
- Regular paid socials, and social budgets.
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Senior Analyst, Strategy & Activation employer: Kepler
At Kepler, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With unparalleled growth opportunities, transparent communication about company performance, and a commitment to employee well-being through generous benefits like flexible working arrangements and wellness allowances, we empower our team to thrive both personally and professionally. Join us in a dynamic environment where you can collaborate with industry leaders and make a meaningful impact on client success while enjoying a fun and supportive atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst, Strategy & Activation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Kepler and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Kepler are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Kepler on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Kepler. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Analyst, Strategy & Activation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Kepler. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Kepler:Show us that you’ve done your homework! In your application, briefly mention what you admire about Kepler’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Kepler
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Kepler will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Kepler, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
