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- Tasks: Lead strategic marketing plans for Kepak's brands and enhance shopper engagement.
- Company: Kepak is a top European food company focused on sustainability and teamwork.
- Benefits: Enjoy hybrid working, a pension scheme, employee discounts, and wellness support.
- Why this job: Join a dynamic team driving impactful marketing strategies in a collaborative environment.
- Qualifications: 5+ years in marketing, preferably in food or consumer goods, with UK retail expertise.
- Other info: Opportunity to coach junior team members and manage significant marketing budgets.
The predicted salary is between 43200 - 72000 £ per year.
Kepak is one of Europe's leading food companies with manufacturing sites across Ireland and the UK. Kepak's vision is to be a successful, sustainable, future-ready Food Business with differentiation at its core, that is a great place to work. This vision is underpinned by our values of Responsibility, Ambition, Passion For Food & Teamwork.
We have an exciting opportunity for a Senior Customer Marketing Manager to join our Insight, Innovation & Marketing (IIM) team. Based at our site in Kirkham, Preston, we offer flexible hybrid working.
As a Senior Customer Marketing Manager, you will lead the strategic development and execution of retailer-specific marketing plans that drive growth across Kepak's brands, shopper engagement, and customer value across chilled categories. Sitting at the intersection of brand, sales, category, and retailer partnerships, you will be accountable for elevating the execution of our brands in market and leading a high-performing customer marketing function. You will also shape long-term shopper strategies, optimise retail media investments, and manage, coach, and develop junior team members.
Responsibilities- Strategic Shopper & Customer Marketing Leadership
- Lead the creation and delivery of customer marketing plans aligned to brand, category, and customer objectives
- Own the customer marketing calendar and ensure alignment with both internal strategic priorities and external retail cycles
- Act as the senior marketing interface with top UK grocery customers, building joint business plans and co-marketing initiatives
- Influence retailer strategy through compelling trade stories and evidence-based activation proposals for NPD and existing SKUs
- Lead high-impact retail media investment decisions across platforms like Tesco Media, Sainsbury's Nectar 360, ASDA Media, etc.
- Line manage, coach and develop junior team member(s) to build functional expertise and performance culture
- Own and manage the customer marketing budget with a focus on effective and efficient investment allocation
- Lead cross-functional alignment with Sales, Category, Brand, and Digital teams to ensure seamless execution of commercial plans
- Utilise shopper and loyalty data (e.g., Nielsen, Kantar, retailer portals) to unlock opportunities, personalise execution, and grow brand penetration
- Adapt national brand campaigns to drive engagement at the shopper level
- Develop and implement promotional strategies (in-store displays, retailer loyalty programmes, sampling, core in-store/digital activations)
- Experience: 5+ years in marketing discipline, ideally within the food industry or consumer good knowledge and/or experience of engaging with UK retailers.
- Proven track record in:
- Analytical & Strategic Thinking: Strong experience in performance tracking, data analysis, and strategic decision-making
- UK Retail Expertise: Strong strategic understanding of the UK retail market with depth across channels, not limited to Grocery
- Collaboration & Leadership: Strong ability to work cross-functionally and manage relationships with key stakeholders
- Commercial Acumen: A results-driven approach with an understanding of market dynamics and brand management.
- Company Pension
- Hybrid working
- Car Allowance Provided
- Further Education support
- Employee Discount Platform - All Kepak employees are entitled to access to the WrkIt platform, which offers significant discounts and cashback with hundreds of brands
- Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income - meaning you pay less tax!
- Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees
- GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families.
- Corporate gym membership at Ribby Hall Village
- Subsidised canteen
- BUPA Cash plan free of charge
Senior Customer Marketing Manager employer: Kepak Group
Contact Detail:
Kepak Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Customer Marketing Manager
✨Tip Number 1
Familiarise yourself with Kepak's brand values and mission. Understanding their focus on sustainability and teamwork will help you align your approach during interviews, showcasing how your personal values resonate with theirs.
✨Tip Number 2
Research the UK retail market thoroughly, especially the grocery sector. Being able to discuss current trends and challenges in this space will demonstrate your expertise and strategic thinking capabilities, which are crucial for the role.
✨Tip Number 3
Prepare examples of successful marketing campaigns you've led, particularly those involving retailer partnerships. Highlighting your experience in building joint business plans will show that you can effectively drive growth for Kepak's brands.
✨Tip Number 4
Network with professionals in the food industry and attend relevant events or webinars. Building connections can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Senior Customer Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, particularly within the food industry or consumer goods. Emphasise your analytical and strategic thinking skills, as well as any experience with UK retailers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for food and how it aligns with Kepak's values of Responsibility, Ambition, Passion For Food, and Teamwork. Discuss specific examples of how you've successfully led marketing initiatives and collaborated cross-functionally.
Showcase Your Achievements: Use quantifiable metrics to demonstrate your past successes in marketing roles. Highlight any significant growth you drove through strategic marketing plans or successful retailer partnerships.
Research Kepak: Familiarise yourself with Kepak's brands, their market position, and recent marketing campaigns. This knowledge will help you tailor your application and show your genuine interest in the company.
How to prepare for a job interview at Kepak Group
✨Understand the Company Values
Before your interview, make sure you know Kepak's core values: Responsibility, Ambition, Passion For Food, and Teamwork. Be prepared to discuss how your personal values align with these and provide examples from your past experiences that demonstrate these qualities.
✨Showcase Your Analytical Skills
As a Senior Customer Marketing Manager, you'll need strong analytical and strategic thinking skills. Be ready to share specific instances where you've used data analysis to drive marketing decisions or improve performance, especially in the food industry or with UK retailers.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated across functions. Highlight your ability to manage relationships with key stakeholders and how this has led to successful outcomes in previous roles.
✨Discuss Your Experience with Retail Media
Familiarise yourself with retail media platforms like Tesco Media and Sainsbury's Nectar 360. Be prepared to discuss your experience with these or similar platforms, and how you've made impactful investment decisions in the past to drive growth.
